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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝源弘 | zh_TW |
| dc.contributor.advisor | Yuan Horng Hsieh | en |
| dc.contributor.author | 許庭碩 | zh_TW |
| dc.contributor.author | Ting-Shuo Hsu | en |
| dc.date.accessioned | 2024-08-16T16:14:27Z | - |
| dc.date.available | 2024-08-31 | - |
| dc.date.copyright | 2024-08-16 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-01 | - |
| dc.identifier.citation | References:
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Nutrition and weight loss apps. In Smartphone Apps for Health and Wellness (pp. 93-115). Academic Press. Whitton, C., Ho, J. C. Y., Tay, Z., Rebello, S. A., Lu, Y., Ong, C. N., & Van Dam, R. M. (2017). Relative validity and reproducibility of a food frequency questionnaire for assessing dietary intakes in a multi-ethnic Asian population using 24-h dietary recalls and biomarkers. Nutrients, 9(10), 1059. Willett, W. C., & Sampson, L. A. U. R. A. (2013). Foods and nutrients. Nutritional epidemiology, 34-49. Zhu, F., Bosch, M., Khanna, N., Boushey, C. J., & Delp, E. J. (2014). Multiple hypotheses image segmentation and classification with application to dietary assessment. IEEE journal of biomedical and health informatics, 19(1), 377-388. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94471 | - |
| dc.description.abstract | 無 | zh_TW |
| dc.description.abstract | AromaWheatLand Inc. (AWL) has introduced its Digital Nutritional Assessment Platform to revolutionize dietetic practices in Taiwan's healthcare system. To validate market need and refine the platform, AWL conducted a comprehensive research survey targeting dietitians. The survey, designed with expert input, uncovered challenges, needs, and existing practices in assessing patient dietary and nutritional status. It provided crucial insights into current methodologies, time allocations, and dietitians' perceptions of existing tools, while gauging openness to innovative solutions like AWL's integrated Food Frequency Questionnaire (FFQ) platform. The findings quantitatively assessed market demand for a comprehensive health profiling tool that can efficiently evaluate patients' nutritional status, aligning with Taiwan's evolving healthcare landscape. Results affirmed strong demand for improved assessment tools and highlighted dietitians' readiness for transformative solutions. These insights support the refinement and commercialization of AWL's platform. By addressing identified gaps in existing practices and validating the need for efficient assessment tools, AWL demonstrates its commitment to enhancing patient care quality, improving operational efficiency, and leading a paradigm shift in healthcare delivery. The platform's integration of FFQs with advanced data analytics promises to streamline nutritional assessments, potentially revolutionizing dietetic practices in Taiwan's healthcare system. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-16T16:14:27Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-08-16T16:14:27Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement i Executive Summary ii 1. Introduction/Company Overview 1 1.1 Description of Motivation 1 1.1.1 Taiwan’s Healthcare Outlook 1 1.1.2 History and development of Food Frequency Questionnaire 1 1.1.3 Positive Benefit Of Digitization Of FFQ To The Healthcare Sector 2 1.1.4 Vision and Prospects 4 1.3 Objectives 5 2. Literature Review 6 2.1 Current Limitations and Challenges in Digital FFQs 6 2.1.1 User Experience and Usability Considerations 6 2.1.2 Cultural Adaptability and Dietary Pattern Variations 6 2.1.3 Integration with Other Data Sources and Health Records 7 2.1.4 Data Privacy, Security, and Ethical Considerations 7 2.1.5 Comprehensive Food Composition Databases and Portion Size Estimation 8 2.1.6 Validation and Standardization Efforts 8 3. Research Survey 10 3.1 Survey Design 10 3.2 Population and sampling 10 3.3 Descriptive data on respondents 11 3.4 Survey collection and storage 12 4. Market Analysis 14 4.1 Growing Interest In Digitizing Health Diagnostic Platform 14 4.2 The Current Trend In Health Diagnostics And Screening 15 4.3 Industry Analysis (Porter’s Five Forces Analysis) 18 4.3.1 The Threat of Entrants: Moderate Risk 19 4.3.2 Bargaining Power of Suppliers: Low Risk 20 4.3.3 Bargaining Power of Buyers: Low Risk 20 4.3.4 Threat of Substitutes: Moderate Risk 20 4.3.5 Rivalry Among Existing Competitors: Low Risk 21 5. Company Analysis 23 5.1 SWOT Analysis 23 5.1.1 Strengths: 23 5.1.2 Weaknesses: 24 5.1.3 Opportunities: 24 5.1.4 Threats (Market Competitors): 25 5.2 The Business Model Canvas (BMC) 25 6. Operational Strategy 27 6.1 Key Activities and Resources 27 6.1.1 Platform Development and Maintenance 27 6.1.2 Data Management and Analysis 28 6.2 Partnerships and Collaborations 28 6.3 Financial Model Overview 29 6.3.1 Revenue Streams 29 6.3.2 Cost Structure 29 7. Market Strategy 31 7.1 Market Overview 31 7.1.1 Taiwanese Healthcare Utilization Trends 31 7.1.2 Digital FFQ Demand Among Dietitians 35 7.2 Target Market Segments 37 7.3 Pricing Strategy 43 7.4 Marketing and Promotion, and Channels 44 8. Financial Analysis and Projection 46 8.1 Market size, demand estimation, and key assumptions 46 8.2 Initial Cost of the Project 48 8.3 Income Statement 49 8.4 Balance Sheet 51 8.5 Statement of Cash Flow 53 9. Overview Of The Design And Implementation and future expansion 56 10. Conclusion 60 References: 61 Appendix A: Research Survey 68 Appendix B: Research Survey Results 78 Appendix C: Questionnaire Expert Validity 86 Appendix D: FFQ Sample Questions 96 | - |
| dc.language.iso | en | - |
| dc.title | 數位營養評估平台改善臺灣飲食行為並革新商業計畫書 | zh_TW |
| dc.title | Business plan for promoting a Digital Nutritional Assessment Platform to Transform Dietetic Practice and Patient Care in Taiwan | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 許文馨 | zh_TW |
| dc.contributor.coadvisor | Wen-Hsin Hsu | en |
| dc.contributor.oralexamcommittee | 堯里昂;劉心才 | zh_TW |
| dc.contributor.oralexamcommittee | Leon van Jaarsveldt;Hsin-Tsai Liu | en |
| dc.subject.keyword | 無, | zh_TW |
| dc.subject.keyword | Digital Nutrional Assessment,Food Frequency Questionnaire (FFQ),Dietetic Practice,Patient Care,Taiwan Healthcare System,Prediabetes,Obesity,Dietary Assessment,Nutritional Analysis,Healthcare Efficiency,Dietitian Workload,Digital Health Technology, | en |
| dc.relation.page | 96 | - |
| dc.identifier.doi | 10.6342/NTU202402690 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2024-08-14 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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