探索基於 NFT 的機制以增強數位平台的信任和真實性

Abstract

隨著數位技術的快速發展，各種數位平台在當代社會中日益普及，涵蓋專 業社交、學習管理和醫療數據管理等領域。然而，這些平台在信任和真實性方 面仍存在顯著不足，成為用戶和平台運營者關注的焦點問題。傳統數位平台如 LinkedIn 主要依賴用戶自我報告和推薦來驗證信息，容易被濫用，導致虛假信息 的傳播，即使基於區塊鏈技術的平台也無法完全解決這一問題。 本研究針對這些問題，提出了創新的“信任 NFT"概念，利用區塊鏈和 NFT 技術開發了一個增強用戶生成內容可靠性和可驗證性的框架。我們通過訪談收集了使用者對 NFT 的認識、應用和接受度的反饋，並提出了兩種應用情境來展示“信任 NFT"機制的具體運行及其在不同領域增強信任和真實性的效果。本研究期 望能夠為 NFT 的應用提供新的視角和方法，促進數位時代更高的信任和真實性標 準，為未來的數位平台發展做出貢獻，創造更安全可靠的數位環境。

With the rapid development of digital technology, various digital platforms have become increasingly prevalent in contemporary society, covering areas such as professional networking, learning management, and medical data management. However, these platforms consistently face significant deficiencies in trust and authenticity, which have become focal points of concern for both users and platform operators. Traditional digital platforms like LinkedIn primarily rely on user self-reporting and endorsements to verify information, making them susceptible to abuse and the spread of false information. Even blockchain-based platforms cannot fully resolve these issues. This study addresses these problems by proposing the innovative concept of ”Trust NFT.” Utilizing blockchain and NFT technology, we developed a framework to enhance the reliability and verifiability of user-generated content. We conducted interviews to gather feedback on users’ understanding, application, and acceptance of NFTs, and proposed two application scenarios to demonstrate the practical operation of the ”Trust NFT” mechanism and its effectiveness in enhancing trust and authenticity across different fields. This research aims to provide new perspectives and methods for the application of NFTs, promoting higher standards of trust and authenticity in the digital age, contributing to the future development of digital platforms, and creating a safer and more reliable digital environment.