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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曾智揚 | zh_TW |
| dc.contributor.advisor | Chih-Yang Tseng | en |
| dc.contributor.author | 陳效旭 | zh_TW |
| dc.contributor.author | HSIAO-HSU CHEN | en |
| dc.date.accessioned | 2024-08-07T17:11:09Z | - |
| dc.date.available | 2024-08-08 | - |
| dc.date.copyright | 2024-08-07 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-07-30 | - |
| dc.identifier.citation | 參考網站：
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/93765 | - |
| dc.description.abstract | 本研究探討電子零組件代理商C公司海外布局的策略產能規劃。透過文獻回顧了解代理商與品牌商的合作關係，並以C公司進入中國及越南市場的案例進行分析。研究發現，C公司透過代理利基型產品、配合品牌商三星集團營運策略等方式，在供應鏈協作及策略產能規劃層面實現了市場區隔與產業地位。
但隨著市場成熟，三星集團會調整代理權策略，C公司須提升應變能力以維持競爭力。 研究結論指出，代理商要在品牌商主導的市場中生存發展，必須根據自身優勢進行市場定位，建立靈活的產能布局，準確洞察需求變化。本研究為代理商的策略產能規劃提供了參考。 | zh_TW |
| dc.description.abstract | This study explores the strategic capacity planning of electronic component distributor Company C in its overseas expansion. Through a literature review, the collaborative relationship between distributors and brand owners is examined. Case studies of Company C entering the Chinese and Vietnamese markets are analyzed. The research finds that Company C achieved market segregation and industry status through distributing niche products and aligning with the operational strategies of its brand partner, Samsung Group, in terms of supply chain collaboration and strategic capacity planning. However, as markets mature, Samsung Group tends to withdraw distribution rights and develop new markets, requiring Company C to enhance its adaptability to maintain competitiveness. The study concludes that for distributors to survive and thrive in a market dominated by brand owners, they must position themselves based on their unique strengths, establish flexible capacity layouts, and accurately perceive demand changes. This research provides a reference for distributors' strategic capacity planning. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-08-07T17:11:09Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-08-07T17:11:09Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 誌謝 I
中文摘要 II ABSTRACT III 目次 IV 圖次 VI 表次 VII 第一節 研究背景及動機 1 第二節 研究問題及目的 4 2.1研究問題 4 2.2研究目的 4 第二章 文獻回顧及探討 5 第一節 代理商之意義與價值 5 第二節 供應商(品牌商)與代理商間的關係 7 第三節 關係 8 第四節 企業跨國經營佈局策略 10 第五節 供應鏈協作的定義與內涵 11 第六節 策略產能規劃之定義與內涵 13 第七節 SWOT分析 21 第三章 個案背景 22 第一節 個案介紹 22 第二節 個案公司產品及產業介紹 23 第三節 C公司SWOT分析 28 第四章 研究分析 30 第一節 個案現況與產能定義 30 第二節 中國產能擴充結果 31 第三節 越南產能擴充結果 34 第四節 策略產能規劃與績效評估 35 第五章 研究結論與未來研究方向 43 第一節 研究結論 43 第二節 研究建議 44 參考文獻 45 | - |
| dc.language.iso | zh_TW | - |
| dc.title | 代理商的策略產能(市場)規劃-以C公司海外布局策略為例 | zh_TW |
| dc.title | Strategic Capacity Planning for Electronic Component Distributors: An Analysis of Company C's Global Expansion Strategy | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 廖咸興;余峻瑜 | zh_TW |
| dc.contributor.oralexamcommittee | Hsien-Hsing Liao;Jiun-Yu Yu | en |
| dc.subject.keyword | 電子零組件代理商,策略產能規劃,供應鏈協作,海外市場布局,三星集團,SWOT分析, | zh_TW |
| dc.subject.keyword | electronic component distributor,strategic capacity planning,supply chain collaboration,overseas market expansion,Samsung Group,SWOT, | en |
| dc.relation.page | 48 | - |
| dc.identifier.doi | 10.6342/NTU202402207 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-01 | - |
| dc.contributor.author-college | 進修推廣學院 | - |
| dc.contributor.author-dept | 事業經營碩士在職學位學程 | - |
| dc.date.embargo-lift | 2025-07-24 | - |
| 顯示於系所單位： | 事業經營碩士在職學位學程 | |
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