請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/93352完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許文馨 | zh_TW |
| dc.contributor.advisor | Audrey Hsu | en |
| dc.contributor.author | 張祐瑄 | zh_TW |
| dc.contributor.author | Yu-Hsuan Chang | en |
| dc.date.accessioned | 2024-07-29T16:24:18Z | - |
| dc.date.available | 2024-07-30 | - |
| dc.date.copyright | 2024-07-29 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-07-28 | - |
| dc.identifier.citation | Aaker, D. A. (2015). Aaker on branding: 20 principles that drive success. SAGE Publications.
Ables, K. (2022, August 19). Behind every trader joe’s sign is a working artist who painted it - The Washington Post. Behind Every Trader Joe’s Sign is a Working Artist who Painted It. https://www.washingtonpost.com/arts-entertainment/2022/08/19/trader-joes-signartists/ Abraham, S. (2002). Dan bane, CEO of trader joe's. Strategy & Leadership, 30(6), 30-32. doi:https://doi.org/10.1108/sl.2002.26130fab.001 Adams, S. (2024, April 16). Here’s how Trader Joe’s decides which items to discontinue. Yahoo! Finance. https://finance.yahoo.com/news/heres-trader-joes-decides-items-170536543.html Arya, V., Paul, J., & Sethi, D. (2021). Like it or not! brand communication on social networking sites triggers consumer‐based brand equity. International Journal of Consumer Studies, 46(4), 1381-1398. doi:https://doi.org/10.1111/ijcs.12763 Bambridge-Sutton, A. (2023, May 2). 'Consumers don’t see a value gap' - The rise of supermarket ‘private label’ brands. Food Navigator. Retrieved April 20, 2024, from https://www.foodnavigator.com/Article/2023/05/02/the-rise-of-supermarket-private-labelbrands# BigCommerce. (2024, January 19). Word-of-mouth marketing: Build effective strategies. https://www.bigcommerce.com/articles/ecommerce/word-of-mouth-marketing/ Buckley, W. (2015, October 23). Why does Americana sell so well in Japan?. MR Magazine. https://mr-mag.com/why-do-the-japanese-love-americana-so-much/ Burger, A. E. (1969). A historical analysis of the credit crunch of 1966. Review, 51. https://doi.org/10.20955/r.51.13-30.hfp Chawkins, S. (2014, November 7). John V. Shields Jr. dies; Trader Joe’s CEO made grocery chain a powerhouse. Los Angeles Times. https://www.latimes.com/local/obituaries/lame-john-shields-20141107-story.html Colburn, L. (2023, September 7). Inside cult brands and their fanatical followings. Persado. https://www.persado.com/articles/cult-brands/ Coulombe, J., & Civalleri, P. (2021a). Becoming trader joe: How I did business my way and still beat the big guys. HarperCollins Leadership. Gildin, S. Z. (2003). Understanding the power of word-of-mouth. RAM. Revista de Administração Mackenzie, 4(1). https://doi.org/10.1590/1678-69712003/administracao.v4n1p92-106 Jara, Magali & Cliquet, Gérard. (2012). Retailer Brand Equity: Conceptualization and Measurement. Journal of Retailing and Consumer Services. 19. 10.1016/j.jretconser.2011.11.003. Judd, R. (2024, April 21). The common thread you didn’t know Aldi and Trader Joe’s shared. Foodie. https://www.foodie.com/1564647/does-aldi-own-trader-joes/ Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054 Kobayashi, A. (2019). From State Uniform to fashion: Japanese adoption of western clothing since the late nineteenth century. International Journal of Fashion Studies, 6(2), 201–216. https://doi.org/10.1386/infs_00005_1 Kuenzel, S., & Halliday, S. V. (2010///Sep/Dec). The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification. Journal of Targeting, Measurement and Analysis for Marketing, 18(3-4), 167-176. doi:https://doi.org/10.1057/jt.2010.15 Licata, E. (2019, June 5). The best-kept secret at Trader Joe’s is surprisingly sweet. Kitchn. https://www.thekitchn.com/trader-joes-reddit-tip-hidden-stuffed-animal-257478 Llopis, G. (2011, October 3). Why trader joe’s stands out from all the rest in the grocery business. Forbes. https://www.forbes.com/sites/glennllopis/2011/09/05/why-trader-joesstands-out-from-all-the-rest-in-the-grocery-business/?sh=13b548a84dec McTaggart, J. (2022, August 12). Going private: How to succeed in store-brand sector. Progressive Grocer. https://progressivegrocer.com/going-private-how-succeed-storebrand-sector Muinos, L. (2023, September 14). 7 ways trader joe’s is better than other grocery chains. Real Simple. https://www.realsimple.com/ways-trader-joes-is-better-than-other-grocerychains-7969994 O'Hara, K. (2023, October 24). This Trader Joe's Product Sold Out Immediately—Now It's Back and You Can Only Buy 1 at a Time. Allrecipes. Retrieved April 20, 2024, from https://www.allrecipes.com/trader-joes-kimbap-8374424#:~:text=Some%20of%20the%20best%20viral,Now%2C%20it%27s%20finally%20restocked Oliver, R.L. (1997) Satisfaction: A Behavioral Perspective on the Consumer. The McGraw-Hill Companies, Inc., New York Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33–44. https://doi.org/10.2307/1252099 Paro, J. (2017, June 24). Story selling: Trader Joe’s style. Public Speaking Training Presentation Skills Training. https://www.influenceology.com/10x-businessletter/business-growth-strategies/heart-trader-joes/ Quelch, J., & Harding, D. (2014, August 1). Brands versus private labels: Fighting to win. Harvard Business Review. https://hbr.org/1996/01/brands-versus-private-labels-fightingto-win Retailer snapshot - Trader Joe’s. Numerator. (2024, February 19). https://www.numerator.com/snapshots/trader-joes/ Rodgers, E. (2024, April 25). Grocery Store Statistics: Where, when, & how much people grocery shop. Full-Service Market Research Company. https://www.driveresearch.com/market-research-company-blog/grocery-store-statisticswhere-when-how-much-people-grocery-shop/ Rosen, E. (2002). The Anatomy of Buzz: How to create word-of-mouth marketing. Doubleday/Currency. Rosenblatt, K. (2024, March 12). Trader Joe’s mini tote bags are reselling online for hundreds. NBCNews.com. https://www.nbcnews.com/pop-culture/lifestyle/trader-joesmini-tote-bags-are-reselling-online-hundreds-rcna142985 Tajfel, H. and Turner, J.C. (1986) The Social Identity Theory of Intergroup Behavior. In: Worchel, S. and Austin, W.G., Eds., Psychology of Intergroup Relation, Hall Publishers, Chicago Wood, R. (2023, April 3). The psychology of easter eggs: Why we love finding hidden surprises. Web Design Norfolk by BrainWeb. https://www.brainweb.co.uk/blog/the-psychology-of-easter-eggs-why-we-love-finding-hidden-surprises/ Yelp Editorial Team (Ed.). (2019, July 10). The Rise of Korean Food and Ramen In America. Yelp. https://blog.yelp.com/community/the-rise-of-korean-food-and-ramen-in-america/ | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/93352 | - |
| dc.description.abstract | 在互聯網普及的時代，社會興趣由新奇和趨勢所驅動，但這種熱情在零售食品雜貨購物中並不常見。然而，由喬·科倫鮑於1967年創立的美國零售食品雜貨連鎖店Trader Joe's 是個例外。Trader Joe's 通過提供獨特的自有品牌產品以具有競爭力的價格，吸引了忠實的顧客群體，使其商品成為個人表達的一種形式。Trader Joe's 創造了一個獨特的品牌形象，通過有效的營銷和產品差異化產生了“狂熱追隨者”。本研究旨在揭示Trader Joe's 如何建立這樣的忠誠度，探索其採購策略、產品開發和店內體驗等因素，並以現有顧客的量化數據為支撐。研究結構包括案例研究的初步問題、Trader Joe's 的背景、適用理論、研究設計和分析，最後提供與研究目標相聯繫的見解。 | zh_TW |
| dc.description.abstract | In the age of pervasive internet access, societal interests are driven by novelty and trends, yet this fervor is uncommon in retail grocery shopping. However, Trader Joe's, an American retail grocery chain founded by Joe Coulombe in 1967, is an exception. Trader Joe's has developed a devoted customer base by offering unique private label products at competitive prices, making its merchandise a form of personal expression. Trader Joe's has created a distinct brand identity, generating a "cult following" through effective marketing and product differentiation. This research aims to uncover how Trader Joe's built such loyalty, exploring factors such as sourcing strategy, product development, and in-store experience, supported by quantitative data from existing customers. The research is structured to examine the case study's initial questions, Trader Joe's background, applicable
theories, research design, and analysis, concluding with insights connecting the results to the study's objectives. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-07-29T16:24:18Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-07-29T16:24:18Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Abstract i
Table of Contents ii List of Figures and Tables v Chapter 1. Introduction 1 1.1. Research Background 1 1.2. Research Aims and Objectives 1 1.3. Importance and Significance of the Study 2 1.4. Scope of the Study 2 Chapter 2. Company Background 3 2.1. Background of Trader Joe’s 3 2.1.1 Founding Story with Joe Coulombe 5 2.1.2 Historic Environment 6 2.1.3 Management Under John V. Shields 6 2.1.4 Management Under Dan Bane 6 2.1.5 Management Under Bryan Pallbaum 7 2.2. Customer Focused 8 2.3. Product Development 9 2.3.1 Creative Vendor Solution 9 2.3.2 Follow Trends 10 2.3.3 High Value per Cubic Inch 10 2.3.4 Private Label 10 2.3.5 Product Discontinuity 11 2.4. Marketing Strategy 11 2.4.1 Word of Mouth 11 2.4.2 Storytelling 12 2.5. Social Influence 13 Chapter 3. Literature Review 14 3.1. Brand Vision and Brand Equity 14 3.2. Customer Loyalty 17 3.3. Word of Mouth 19 3.4 Social Influence 19 3.5 Research Hypothesis 20 3.5.1 Brand Vision 20 3.5.2 Brand Equity 21 3.5.3 Customer Loyalty 21 3.5.4 Word of Mouth 21 3.5.5 Social Influence 22 3.6 Research Framework 22 Chapter 4. Research Methodology 24 4.1 Refined Research Objective 24 4.2 Identify Online Communities 24 4.3 Survey Design 24 4.4 Survey Distribution 25 4.5 Data Collection 25 4.6 Data Analysis 25 Chapter 5. Research Analysis 26 5.1. Descriptive Statistics of Demographics 26 5.2. Descriptive Statistics of Shopping Variables 27 5.3. Hypothesis 1 Verification 31 5.4. Hypothesis 2 Verification 32 5.5. Hypothesis 3 Verification 33 5.6. Hypothesis 4 Verification 35 5.7. Hypothesis 5 Verification 36 Chapter 6. Conclusion 38 References 40 Appendix 1: Online Communities formed by Customers 46 Appendix 2: Quantitative Research Survey Questionnaire 47 | - |
| dc.language.iso | en | - |
| dc.subject | 品牌知識 | zh_TW |
| dc.subject | 口碑行銷 | zh_TW |
| dc.subject | 故事行銷 | zh_TW |
| dc.subject | 品牌願景 | zh_TW |
| dc.subject | 產品開發 | zh_TW |
| dc.subject | 客戶忠誠度 | zh_TW |
| dc.subject | 喬氏超市 | zh_TW |
| dc.subject | 品牌資產 | zh_TW |
| dc.subject | Product Development | en |
| dc.subject | Customer Loyalty | en |
| dc.subject | Storytelling | en |
| dc.subject | Word-of-Mouth Marketing | en |
| dc.subject | Brand Vision | en |
| dc.subject | Brand Knowledge | en |
| dc.subject | Brand Equity | en |
| dc.subject | Trader Joe's | en |
| dc.title | 零售食品產業之品牌忠誠建設: 喬氏超市案例研究 | zh_TW |
| dc.title | Building Brand Loyalty in the Retail Grocery Industry: A Case Study of Trader Joe’s | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 劉心才;堯里昂 | zh_TW |
| dc.contributor.oralexamcommittee | Sophia Liu;Leonvan Jaarsveldt | en |
| dc.subject.keyword | 喬氏超市,品牌資產,品牌知識,品牌願景,口碑行銷,故事行銷,客戶忠誠度,產品開發, | zh_TW |
| dc.subject.keyword | Trader Joe's,Brand Equity,Brand Knowledge,Brand Vision,Word-of-Mouth Marketing,Storytelling,Customer Loyalty,Product Development, | en |
| dc.relation.page | 55 | - |
| dc.identifier.doi | 10.6342/NTU202402340 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2024-07-28 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-112-2.pdf 未授權公開取用 | 1.64 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。