乘風破浪、積極佈局—臺灣電子代工廠商的經營發展策略分析：以緯創為例

Abstract

緯創作為台灣電子五哥之一，是全球電腦週邊商品、伺服器代工的重要電子代工公司，成立於於2001年，前身為宏碁電腦的研製服務部門，總部位於台灣。其產品結構相當多元化，業務包括筆記型電腦、桌上型電腦、伺服器及企業級儲存裝置、可攜式電腦產品、專業顯示器產品售後維修服務等。 本研究以個案分析的方法，旨在了解緯創所屬產業之概況，包括產業分析、技術趨勢和競爭者分析，利用五力分析評估產業吸引力，並辨識產業關鍵指標，以確定競爭環境。接著研究緯創如何運用其優勢來建立競爭優勢，並使用 BCG 矩陣探討緯創的產品組合，並分析成長和競爭策略。最後總結緯創的發展情況和優劣勢，並針對未來的經營發展策略提出研究建議。 根據此研究結果，緯創最大的競爭優勢為其研發能力，專注於創新技術和產品的開發，以滿足市場需求，並投入大量資源進行跨產業的研發，致力於應用先進科技，提高產品性能和可靠性，為客戶創造價值。此外，也與不同合作伙伴建立策略聯盟，帶來了事業擴展和技術交流的機會，進一步提高了競爭優勢。 而本研究對緯創的研究建議為以下三點，一、加強個人電腦代工事業差異化，提升品牌價值，二、擴大伺服器代工應用場域，多元化產品線，三、投入資源於新創事業發展，擴大高獲利之產品比例，並不斷提升自身技術水準和業務範圍，以提供更優質、更具競爭力的產品與服務，長期下來獲取客戶的信任。

As one of Taiwan's top-tier electronics giants, Wistron is a significant electronic manufacturing services (EMS) company globally, specializing in computer peripherals and server outsourcing. Established in 2001, it originated from Acer Inc.'s research and development service division and is headquartered in Taiwan. Its business scope encompasses a diverse range of products including laptops, desktop computer systems, servers, enterprise-level storage devices, professional display products, communication products, and after-sales maintenance services. This study uses a case analysis approach to first conduct an industry analysis to explore Wistron's industry landscape, including an overview, technological trends, competitor analysis, and using Porter's Five Forces analysis to evaluate industry attractiveness. Industry key performance indicators are identified to determine the competitive environment. Subsequently, the study explores how Wistron uses its strengths to forge competitive advantages, and utilizes the BCG matrix to define Wistron's product portfolio, analyzing its growth and competitive strategies. Then, the study summarizes Wistron's development status, strengths and weaknesses, proposing research recommendations for future business development strategies. Based on the findings, Wistron's most significant competitive advantage is its research and development capabilities, focusing on innovative technology and product development to meet market demands. It allocates substantial resources to cross-industry research and development efforts, striving to apply advanced technologies to enhance product performance and reliability, thus creating value for customers. Additionally, strategic alliances with various partners have provided opportunities for business expansion and technological exchange, further enhancing its competitive edge. In light of the study, three recommendations are proposed for Wistron: 1) Strengthen differentiation in personal computer manufacturing, enhancing brand value; 2) Expand the application field of server outsourcing and diversify product lines; 3) Invest resources in the development of new ventures, expanding the proportion of high-profit products, continuously improving technological capabilities and business scope, to provide superior and more competitive products and services, winning the trust and support of customers.