請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92198完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 孔令傑 | zh_TW |
| dc.contributor.advisor | Ling-Chieh Kung | en |
| dc.contributor.author | 卓念瑾 | zh_TW |
| dc.contributor.author | Nien-Chin Cho | en |
| dc.date.accessioned | 2024-03-08T16:15:44Z | - |
| dc.date.available | 2024-03-09 | - |
| dc.date.copyright | 2024-03-08 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-02-17 | - |
| dc.identifier.citation | • Asante, S., & Karikari, G. (2022). Social Relationships and the Health of Older Adults: An examination of social connectedness and perceived social support. Journal of Ageing and Longevity, 2(1), 49–62. https://doi.org/10.3390/jal2010005
• FiftyPlus. (2023). 關於我們 | 50+. 50+ FiftyPlus. Retrieved from https://www.fiftyplus.com.tw/about • Report on the Survey of Family Income and Expenditure, 2022. (2023). National Statis-tics, Republic of China (Taiwan). Retrieved from https://eng.stat.gov.tw/News_Content.aspx?n=4218&s=231913 • Seyfzadeh, A. (2019, February 1). Social isolation in the elderly: the neglected issue. PubMed Central (PMC). Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6556198/ • 【幸福樂齡】分享你的退休生活 | Facebook. (2023). Facebook 社團. Retrieved from https://www.facebook.com/groups/738495683180083 • 中高齡/銀髮族就業資訊交流平台 | Facebook. (2023). Facebook 社團. Retrieved from https://www.facebook.com/groups/twelderjobs • 中華民國內政部戶政司. (2023). 中華民國內政部戶政司 - 人口統計資料. Retrieved from https://www.ris.gov.tw/app/portal/346 • 人口、婚姻與家庭. (2020, April). 中華民國統計資訊網. Retrieved from https://www.stat.gov.tw/News_Content.aspx?n=3064&s=89259&Create=1&ccms_cs=1&state=1327FD6AD8DCDA52 • 內政統計主題專區. (2023). 內政部全球資訊網-中文網. Retrieved from https://www.moi.gov.tw/News_Content_StatisticTheme.aspx?n=2441&s=282657 • 國家發展委員會. (2023). Quick search. 國發會人口推估查詢系統-英文網. Retrieved from https://pop-proj.ndc.gov.tw/main_en/Custom_Fast_Statistics_Search.aspx?n=138&sms=0&d=G07&m=70&Create=1 • 國發會人口推估查詢系統-英文網. (2023). 國發會人口推估查詢系統-英文網. Re-trieved from https://pop-proj.ndc.gov.tw/main_en/ • 大人社團. (2022, August 23). 《大人社團》與你一起實踐美好生活. 大人社團. Re-trieved from https://club.commonhealth.com.tw/article/2349 • 教育部樂齡學習網. (2023). Retrieved from https://moe.senioredu.moe.gov.tw/Home/EnglishLearning?side_nav=EnglishLearning1 • 文化部. (2023). 「社區大學」與「社區學習體系」. 台灣社區通. Retrieved from https://communitytaiwan.moc.gov.tw/Item/Detail/%E3%80%8C%E7%A4%BE%E5%8D%80%E5%A4%A7%E5%AD%B8%E3%80%8D%E8%88%87%E3%80%8C%E7%A4%BE%E5%8D%80%E5%AD%B8%E7%BF%92%E9%AB%94%E7%B3%BB%E3%80%8D • 勞動部全球資訊網. (2023). 國際勞動統計. 勞動部全球資訊網. Retrieved from https://www.mol.gov.tw/1607/2458/2464/2470/ • 銀髮音樂律動輔療師培訓班(同學會)初階、進階班 | Facebook. (2023). Facebook 社團. Retrieved from https://www.facebook.com/groups/2571559526499229/ | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92198 | - |
| dc.description.abstract | ElderEase 是一個旨在豐富台灣退休人士生活的創新數位平台，針對日益增長的65歲以上人口所面臨的特定需求而設計。該平台提供一個全面的解決方案，整合了學習、運動和社交互動，專為退休人士量身打造。其核心服務包括一個學習中心，提供來自頂尖教育機構和專家的課程和工作坊，適合老年人的運動計劃，以及一個社區論壇以促進社交聯繫。ElderEase採用基於訂閱的收入模式，並設有遊戲化的獎勵系統，以增強用戶參與度和忠誠度。其增長策略涉及與教育和健身提供者的夥伴關係，以及根據用戶反饋和市場趨勢進行調整。ElderEase專注於改善退休生活，具有顯著的成長潛力和社會影響力。 | zh_TW |
| dc.description.abstract | ElderEase is designed to revolutionize the post-retirement experience for seniors in Taiwan. Recognizing the shift towards an aged society, with a growing percentage of the population over 65 years, ElderEase platform aims to address the specific needs and aspirations of this demo-graphic. ElderEase offers a multi-faceted solution that encompasses learning, exercising, and so-cializing, tailored to enhance the quality of life for retirees.
ElderEase integrates three core services: a Learning Hub, Exercise Programs, and a Commu-nity Forum. The Learning Hub offers courses and workshops from renowned educational institu-tions and experts, the Exercise Programs feature age-appropriate fitness activities led by certified trainers, and the Community Forum facilitates social connections and peer support. This compre-hensive approach ensures a balanced enrichment of the physical, mental, and social well-being of elderly users. The revenue model is subscription-based, with users paying monthly fees for access to the services. ElderEase also incorporate a gamified rewards system, encouraging user engagement and retention. Growth strategy includes partnerships with educational and fitness institutions and continuous adaptation to user feedback and market trends. ElderEase positioned to meet the evolving needs of retirees. Commit to enhancing the post-retirement life, coupled with a solid market strategy, positions the platform for significant growth and positive social impact. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-03-08T16:15:44Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-03-08T16:15:44Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Table of Contents i List of Figures iv List of Tables v Executive Summary i 1. Introduction 1 1.1 Background 1 1.2 Problem Statement 1 2. Situation Analysis 3 2.1 Challenges Faced by Retirees 3 2.2 Existing Services for the Elderly in Taiwan 3 2.2.1 Government and Community Initiatives 4 2.2.2 Private Sector Contributions 4 2.3 Evaluation of Current Services 5 2.4 Gaps and Unmet Need 6 3. Business Description 8 3-1. Target Audience 8 3-2. Platform Suppliers 9 3-3. Revenue Model 11 3-4. Platform Structure and Services Offered 11 3-4. Reward Program with Gaming Concept 12 3-6. Safety and Quality Assurance Across the Platform 12 3-7. Rating System and Incentives 13 4. Market Research 14 4-1 Market Size Analysis 14 4-2 Demographic analysis of target audience 16 4-3 Potential Growth 16 5. Business Model Canvas 18 5-1. ElderEase Business Model Canvas (Consumers) 18 5-3. ElderEase Business Model Canvas (Suppliers) 20 5-4. Value Proposition (Consumers-Retirees) 22 5-5. Value Proposition (Suppliers – Education institutions, Fitness Centers, etc.) 23 6. Marketing and Sales Strategy 24 6-1. Market Segmentation 24 6-2. Channels 24 6-3. Pricing and Incentive Structure 25 6-4. Course Offering Structure 27 6-5. Incentives for Users 28 7. Organization 30 7-1. The Organization Chart 30 7-2. Staffing Plan and Human Resources strategy 31 7-3. Operation Flow 33 8. Financial Management 35 8-1. Financial Assumption 35 8-2. Startup Cost 36 8-3. The Income Statement 37 8-4. Breakeven Analysis 39 9. Uncertainty and Potential Risk 40 References 41 List of Figures Figure 1: Business structure of the platform 8 Figure 2: Population by broad age group – Elderly population 15 Figure 3: Organization Chart 30 Figure 4: Operation Flow (Suppliers) 34 Figure 5:Operation Flow (Consumers) 34 List of Tables Table 1: Taiwan Total Population by age 14 Table 2: Business Model Canvas (Consumers) 18 Table 3: Business Model Canvas (Supplier) 20 Table 4: Business Model Canvas (Consumers) 22 Table 5: Business Model Canvas (Suppliers) 23 Table 6: Average Family Income and Expenditure per Household by Five Equal Divisions of Households According to Age 26 Table 7: Percent Distribution of Total Expenditures 26 Table 8: Position and Salary 33 Table 9: Financial Assumption from Year 1 ~ Year 5 35 Table 10: Income Statement 37 Table 11: Breakeven Analysis 39 | - |
| dc.language.iso | en | - |
| dc.subject | 退休族 | zh_TW |
| dc.subject | 運動 | zh_TW |
| dc.subject | 終身學習 | zh_TW |
| dc.subject | 人口老化 | zh_TW |
| dc.subject | Retiree | en |
| dc.subject | Lifelong learning | en |
| dc.subject | Exercising | en |
| dc.subject | Aging population | en |
| dc.title | 商業計畫：退休族的終身學習與連結建立平台 | zh_TW |
| dc.title | Business Plan: A Lifelong Learning and Social Bonding Platform for Retirees | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 郭佳瑋;黃奎隆 | zh_TW |
| dc.contributor.oralexamcommittee | Chia-Wei Kuo;Kwei-Long Huang | en |
| dc.subject.keyword | 退休族,終身學習,運動,人口老化, | zh_TW |
| dc.subject.keyword | Retiree,Lifelong learning,Exercising,Aging population, | en |
| dc.relation.page | 42 | - |
| dc.identifier.doi | 10.6342/NTU202400688 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-02-17 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2029-02-15 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-112-1.pdf 未授權公開取用 | 1.48 MB | Adobe PDF | 檢視/開啟 |
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