請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng-cho Chou | en |
| dc.contributor.author | 顏昇浪 | zh_TW |
| dc.contributor.author | Sing-Long Gan | en |
| dc.date.accessioned | 2024-03-04T16:25:26Z | - |
| dc.date.available | 2024-03-05 | - |
| dc.date.copyright | 2024-03-04 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-02-03 | - |
| dc.identifier.citation | Census and Statistics Department of the government of the Hong Kong Special Administrative Region (2023, August) Hong Kong Monthly Digest of Statistics August 2023. Retrieved from the Census and Statistics Department of the government of the Hong Kong Special Administrative Region website: https://www.censtatd.gov.hk/en/data/stat_report/product/FA100281/att/B72308FC2023XXXXB0100.pdf
Census and Statistics Department of the government of the Hong Kong Special Administrative Region (2023, December) Table 110-01001 : Population by Sex and Age Group Retrieved from the Census and Statistics Department website: https://www.censtatd.gov.hk/en/web_table.html?id=110-01001 Leisure and Cultrual Services Department, The government of the Hong Kong Special Adminstrative Regrion (n.d.), Booking of Leisure Facilities - Hire Charges of Leisure Facilities in Urban Area, retrieved on Sept 5, 2023, from https://www.lcsd.gov.hk/en/facilities/facilitieslist/landsports/ls_booking_charges_urban.html Department of Sports Science and Physical Education The Chinese University of Hong Kong (2022, December) Territory-wide Physical Fitness Survey for the Community. Retrieved from the Legislative Council Panel on Home Affairs, Culture and Sports: https://www.legco.gov.hk/yr2023/english/panels/ha/papers/ha20230612cb2-539-5-e.pdf Facebook Group (n.d.) 香港排球Hong Kong volleyball fun game group. Retrieved on Dec 3, 2023, from https://www.facebook.com/groups/175458243005158/ Facebook Group (n.d.) 慢慢打羽毛球谷. Retrieved on Dec 3, 2023, from https://www.facebook.com/groups/PSBAD/ Fiona Sun, (2022, April 27). 1 million residents have no access to sports grounds in Hong Kong, report shows, in call for more user-friendly facilities. Retrieved from South China Morning Post Website: https://www.scmp.com/news/hong-kong/society/article/3175714/1-million-residents-have-no-access-sports-grounds-hong-kong Instagram (n.d.) V.Labs 瓦雷排球實驗室 (@v.labs_official) Retrieved on Dec 5, 2023, from https://instagram.com/v.labs_official?igshid=NzZlODBkYWE4Ng== Instagram (n.d.) 612排球星球 (@612volleyballplanet) Retrieved on Dec 5, 2023, from https://instagram.com/612volleyballplanet?igshid=NzZlODBkYWE4Ng== Ivan Chung (2023, February) 開放學校設施推動體育發展計劃 上年受惠逾8千人 有助提升校園體育風氣, retrieved on Sept 5, 2023, from https://www.student.hk/commonDetial?breadCrumbName=%E7%86%B1%E8%A9%B1&rid=WS63e49f3712344756cbb26693 on.cc東網專訊 (2022, August 3) 康體設施不足惹炒場 議員促多方面增加場地Retrieved from Yahoo! News website: https://hk.news.yahoo.com/%E5%BA%B7%E9%AB%94%E8%A8%AD%E6%96%BD%E4%B8%8D%E8%B6%B3%E6%83%B9%E7%82%92%E5%A0%B4-%E8%AD%B0%E5%93%A1%E4%BF%83%E5%A4%9A%E6%96%B9%E9%9D%A2%E5%A2%9E%E5%8A%A0%E5%A0%B4%E5%9C%B0-091644369.html Patrick Lau Wing-chung, (2016, Jun 15). HKBU scholar’s study shows that only 23% of secondary and primary schools open their sports facilities for community use. Retrieved from Hong Kong Baptist University website: https://bunews.hkbu.edu.hk/news/knowledge/hkbu-scholar-s-study-shows-that-only-23-of-secondary-and-primary-schools-open-their-sports-facilities-for-community-use Planning Department of the government of the Hong Kong Special Administrative Region (2022, July) Hong Kong Planning Standards and Guidelines Ch4 Recreation, Open Space & Greening. Retrieved from the Planning Department website: https://www.pland.gov.hk/pland_en/tech_doc/hkpsg/full/pdf/ch4.pdf South China Athletic Association (n.d.), Sports Hall Basic Information, retrieved on Sept 5, 2023, from https://www.scaa.org.hk/index.php/Facilities/detail/nID/9/l/english.html stheadline (2023, January 27) 康文署運動場地被指出現錯配 鄭泳舜：將低使用率場地改需求較高用途 Retrieved from stheadline website: https://www.stheadline.com/society/3191918/康文署運動場地被指出現錯配-鄭泳舜將低使用率場地改需求較高用途-星島獨家?utm_source=sthwebshare&utm_medium=referral | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92080 | - |
| dc.description.abstract | 提議的業務是在香港經營室內排球和羽毛球場地租賃業務。香港對室內體育設施的需求正在上升，尤其是年輕一代對體育和健身日益關注。然而，政府提供的室內體育設施的當前供應無法滿足高需求。通過提供高質量、便捷可及的室內排球場地，公司將抓住這一趨勢。
此外，該業務（BVC）將專注於通過不僅僅提供場地來創造額外收入流的方式，拓展其服務。啟動業務的初期投資包括租賃適當的場地、購買和安裝必要的設備，以及通過市場營銷廣告吸引新客戶。按小時的場地租賃以及培訓計劃等附加服務將構成業務模型的收入基礎。 這家室內排羽球場地業務為在香港市場提供高質量室內運動設施提供了一個特殊的機會。通過發揮自身優勢、糾正潛在弱點、利用潛在機會，以及限制潛在風險，它將在市場上確立強勁地位，取得長期成功。 | zh_TW |
| dc.description.abstract | The proposed business is an indoor volleyball and badminton court rental business in Hong Kong. Hong Kong''s demand for indoor sports facilities is rising, especially among the younger generations who are becoming more concerned in sports and fitness. However, the current supply of the indoor sports facilities provided by the government cannot meet the high demand. By providing a high-quality, easy-to-access indoor volleyball court, the company will take advantage of this trend.
Additionally, the business (BVC) will focus on diversifying its services by not just simply providing venue to generate additional revenue streams. The initial investment to start the business includes leasing an appropriate location, buying and installing the necessary equipment, and marketing and advertising the company to acquire new customers. Hourly court rentals as well as supplemental services like training programs will form the foundation of the revenue stream of the business model. This indoor volleyball court business offers a special chance to offer high quality indoor sporting facilities in the Hong Kong market. It will establish a strong position in the market and achieve long-term success by building on its strengths, correcting any potential weaknesses, utilizing potential opportunities, and limiting potential risks. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-03-04T16:25:26Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-03-04T16:25:26Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement i Executive Summary ii List of figures vii Chapter 1 Introduction 1 Chapter 2 Market Overview and analysis 3 2.1 Market Overview in Hong Kong 3 2.2 What the government in Hong Kong is doing 5 2.3 What the private sector in Hong Kong is doing 8 2.4 Market size and forecast 9 2.5 PESTLE Analysis 10 2.5.1 Political 10 2.5.2 Economic 11 2.5.3 Social 11 2.5.4 Technological 12 2.5.5 Legal 13 2.5.6 Environmental 13 2.6 Porter’s Five Forces 13 2.6.1 Bargaining Power of Customers - High 14 2.6.2Bargaining Power of Supplier - Low 14 2.6.3 Industry Rivalry - Moderate 14 2.6.4 Threat of New Entrants - Moderate 15 2.6.5 Threat of Substitutes - Moderate 16 2.7 SWOT Analysis 17 2.7.1 Strength 17 2.7.2 Weakness 18 2.7.3 Opportunities 18 2.7.4 Threat 19 Chapter 3 Business Overview 20 3.1 Business concept 20 3.1.1 Court Rentals 20 3.1.2 Organizing different games 21 3.1.3 Training and coaching 22 3.1.4 Other additional revenue 23 3.2 Mission statement 23 3.3 Business Objective 24 3.4 Future Expansion plan 24 Chapter 4 Market Research 25 4.1 Customer Survey 25 4.1.1 Methodology 25 4.1.2 Respondent profiles 25 4.1.3 Survey findings 26 4.2 Industry Review 27 4.2.1 Methodology 27 4.2.2 Interviewee profiles 27 4.2.3 Interview findings 27 Chapter 5 Business Model Canvas 30 Key Partners 31 Key Activities 32 Key Resources 33 Value proposition 34 Customer Relationship 35 Channels 35 Customer Segments 36 Cost Structure 36 Revenue Stream 37 Chapter 6 Marketing Plan 39 6.1 Content Marketing 39 6.1.1 Teaser campaigns on Social Media platform 39 6.1.2 Sports Blog and tutorials 41 6.2 Facebook pages and groups seedings 41 6.3 Membership programs 43 6.3.1 Early bird offers 43 6.3.2 Referral programs 43 6.4 Grand Opening 43 6.5 Collaborations and Partnerships 44 Chapter 7 Operational Strategy 45 7.1 Company Structure 45 7.2 Departments and Management 46 7.2.1 Founder and CEO 46 7.2.2 Operations Department 46 7.2.3 Marketing Department 47 7.2.4 Coaching and Training Department 48 7.2.5 Finance and Administrations Department 48 7.3 Company Establishment 48 7.4 Safety compliance 49 Chapter 8 Financial Plan 50 8.1 Initial Investment 50 8.1.1 Premise and equipment 50 8.1.2 Marketing 51 8.1.3 Operations 51 8.1.4 HR 52 8.1.5 Business Establishment 52 8.2 Cash Flow Statement 52 8.3 Income statement 55 8.4 Uncertainty and risk 55 Chapter 9 Conclusion 57 References 58 Appendix 1---Survey Questions Customer behavior survey 62 Appendix 2---interview Questions (interview with volleyball courts owners) 63 | - |
| dc.language.iso | en | - |
| dc.title | 香港室內排羽球場商業計劃書 | zh_TW |
| dc.title | Business Plan of indoor volleyball and badminton court in Hong Kong | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳建錦;陳鴻基 | zh_TW |
| dc.contributor.oralexamcommittee | Chien-Chin Chen;Houn-Gee Chen | en |
| dc.subject.keyword | 排羽球場, | zh_TW |
| dc.subject.keyword | volleyball and badminton court, | en |
| dc.relation.page | 63 | - |
| dc.identifier.doi | 10.6342/NTU202400355 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2024-02-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-112-1.pdf 目前未授權公開取用 | 1.14 MB | Adobe PDF |
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