請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92064完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 堯里昂 | zh_TW |
| dc.contributor.advisor | Leon Van Jaarsveldt | en |
| dc.contributor.author | 荒井洋輔 | zh_TW |
| dc.contributor.author | Yosuke Arai | en |
| dc.date.accessioned | 2024-03-04T16:21:06Z | - |
| dc.date.available | 2024-03-05 | - |
| dc.date.copyright | 2024-03-04 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-02-11 | - |
| dc.identifier.citation | Ansoff, H. Igor. (1957, September-October). Strategies for Diversifications. Harvard Business Review
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/92064 | - |
| dc.description.abstract | none | zh_TW |
| dc.description.abstract | This paper studies the strategic management of General Motors (GM) under its CEO, Mary Barra, by focusing on her decisions and actions to transform the company in the face of a rapidly evolving automobile industry. Since her appointment in 2014, Ms. Barra, the first female CEO of GM, has implemented significant changes such as exiting emerging markets, closing businesses, and investing in electric vehicles and autonomous driving technologies. This paper aims to analyze why Barra made strategic decisions for disruptive innovation and how those decisions were implemented. This paper conducts a case study of Barra’s strategic decisions and uses Michael Porter’s five forces analysis and Ansoff matrix analysis as an evaluation tool for a case analysis. By answering the research questions through a case study, this paper aims to provide insights into successful growth strategies for established firms in the automobile industry to navigate the industry disruption, particularly in the context of autonomous driving technology. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-03-04T16:21:06Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-03-04T16:21:06Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment i
Abstract ii Table of Contents iii Table of Figures v Chapter 1: Introduction 1 1.1. Background and Motivation 1 1.2. Problem Statement 4 1.3. Research Outline 5 Chapter 2: Literature Review 6 2.1. Trends in the Automobile Industry 6 2.2. U.S. Government Policy in the Automobile Industry 8 2.3. Theoretical Framework 10 2.3.1. Definition of Strategy 10 2.3.2. Innovator’s Dilemma 11 2.3.3. Disruptive Innovation 11 Chapter 3: Method 14 3.1. Research Design and Strategy 14 3.2. Sources of Information 15 3.3. Porter’s Five Forces Analysis as an Evaluation Tool 16 3.4. Ansoff Matrix Analysis as an Evaluation Tool 18 Chapter 4: GM’s Strategic Decisions - A Case Study 20 4.1. Background of Mary Barra 20 4.2. Decisions for Sustaining Technologies 22 4.2.1. Exit from India 22 4.2.2. Closure of Indonesia Plant 23 4.2.3. Closure of Russia Plant 23 4.2.4. Exit from South Africa 24 4.2.5. Exit from Europe 25 4.2.6. Closure of Thailand Plant 26 4.2.7. Scaling Back Operations in Australia and New Zealand 26 4.3. Decisions for Disruptive Technologies 27 4.3.1. Alliance with Lyft 27 4.3.2. Acquisition of Cruise 28 4.3.3. Investment into EV 29 4.3.4. Battery Factory in Ohio with LG Chem 31 Chapter 5: Case Analysis 32 5.1. Porter’s Five Forces Analysis 32 5.1.1. Rivalry among Existing Competitors 33 5.1.2. Threat of New Entrants 34 5.1.3. Threat of Substitution 37 5.1.4. Power of Buyer 38 5.1.5. Power of Supplier 40 5.2. Ansoff Matrix Analysis 43 5.2.1. Market Penetration 44 5.2.2. Product Development 44 5.2.3. Market Development 45 5.2.4. Diversification 45 5.3. Findings 46 5.3.1. Porter’s Five Forces Analysis 46 5.3.2. Ansoff Matrix Analysis 46 5.3.3. Characteristics of Autonomous Driving Technology 48 5.3.4. Financial Results 49 5.4. Limitations 50 Chapter 6: Conclusion 52 References 54 | - |
| dc.language.iso | en | - |
| dc.title | 汽車工業的破壞性創新：通用汽車公司報行長瑪麗・ 芭拉於自動駕駛技術發展策略之個案研究 | zh_TW |
| dc.title | Disruptive Innovation in the Automobile Industry: A Case Study of General Motors and CEO Mary Barra’s Growth Strategy in Autonomous Driving Technology | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 許文馨;鄭名道 | zh_TW |
| dc.contributor.oralexamcommittee | Wen-Hsin Hsu;Ming Daw Cheng | en |
| dc.subject.keyword | 破壞性創新,通用汽車公司,汽車工業,波特五力分析,安索夫矩陣,自動駕駛技術, | zh_TW |
| dc.subject.keyword | Disruptive Innovation,General Motors,Automobile Industry,Porter’s Five Forces Analysis,Ansoff Matrix Analysis,Autonomous Driving Technology, | en |
| dc.relation.page | 61 | - |
| dc.identifier.doi | 10.6342/NTU202400533 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-02-14 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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