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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲 | |
| dc.contributor.author | Mei-Hwa Chou | en |
| dc.contributor.author | 周美華 | zh_TW |
| dc.date.accessioned | 2021-05-20T20:12:14Z | - |
| dc.date.available | 2019-07-24 | |
| dc.date.available | 2021-05-20T20:12:14Z | - |
| dc.date.copyright | 2009-07-29 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-07-26 | |
| dc.identifier.citation | Bibliography
Peng, Global Business,International student edition, South-Western Cengage learning, 2008. Stonehouse, Campbell, Jim Hamill, Tony Purdie, Global and Transnational Business Strategy and Management, Second edition, John Wiley and Sons, Ltd. F. Warren Mcfarland, David Lane, Carin-Isabel Knoop, Alibaba.com(A), Harvard Business Review, December, 20, 2001. Bakos, J.Y., Implications for electronic marketplaces, Management Scienece. Gary Schneider, Electronic Commerce, eight edition, Cengage Learning. Kent Wertime and Ian Fenwick, DigiMarketing, Jon Wiley and Sons (Asia)Pte. Ltd. Alibaba Annual Report, 2008. Bank of Thailand Ministry of Commerce of Thailand Ministry of Industry of Thailand National Statistic Bureau of Thailand Ministry of Information and Communication Technology (ICT) THe AC Neilsen (Thailand) Office of Small and Medium Enterprises Promotion National Electronics and Computer Technology Center (NECTEC), Thailand. Board of Investment (BOI) Business Online Public Company Limited (BOL), Thailand. Software Industry Promotion Agency (SIPA), Thailand. Research Center, Kasikorn Bank, Thailand. UNCTAD, E-Commerce and Development Report US Census bureau, www.census.gov. http://finance.yahoo.com www.serveworldmagazine.com www.zdnet.co.uk | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/9186 | - |
| dc.description.abstract | 人類數千年的文明由狩獵到農耕，並在十八世紀因工業用蒸汽機的應用而跨入了工業時代。隨之而來的是工業的快速發展及新科技的發明，商業與工業的革新勾勒出兩道糾纏的弧線。
生產線的形成始於亨利福特追求生產效率的最佳化，自此，日益龐大的組織結構使得經營者意識到經營管理的重要性。十九世紀中葉後期，資訊科技的發明與演進，讓人類文明進入了一個嶄新的商業模式。更由於資訊科技與網際網路的運用，公司開始走向國際分工與組織再造。 然而，新的產業競爭固然擺脫了傳統的思維模式，公司仍需在價值練上架構出其獨特而具有價值的資產，並同時追求其卓越的競爭優勢。同時，B2B（Business-to-Business）型態的商業結構廣泛地運用了資訊科技與網際網路，進而加速了國際分工與全球化的腳步。 本論文詳盡地剖析了產業環境與其關鍵成功因素，並同時討論到可能的失敗因子，以期對公司何以成功有更深一層的了解。因此，學生將以泰國的B2B公司為研究樣本，其中包含了成功與失敗的案例之風險與財務結構分析。在財務結構分析的研究方法係引用了現金流量評估技術（the estimate of cash flow）。此外，本論文將更進一步地闡述企業成本不僅只是科技的應用，更須考慮到行銷、財務、供應鏈管理與科技管理的結合，並且與產業環境有著密不可分的關係。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-05-20T20:12:14Z (GMT). No. of bitstreams: 1 ntu-98-R97724072-1.pdf: 1130908 bytes, checksum: ecf3e2e9eb2bbaca3a1cfb0591a81d32 (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | Table of Content
Acknowledgement ii 中文摘要 iii Thesis Abstract iv Table of Content v Lists of Figures viii Chapter1 Introduction 1 1.1 Background and Motivation 1 1.2 Thesis Structure 2 Chapter2 Literature Review 4 2.1 STEP Analysis 4 2.2 Five-Forces Factors 6 2.3 Value Chain Analysis 9 Chapter 3 Alibaba Overview 12 3.1 Alibaba Introduction 12 3.2 Vision 13 3.3 Organization 13 3.4 Taobao VS eBay China 17 3.5 Key Chinese market attributes that set up B2B marketplace 18 3.6 China’s E-Commerce Market 19 3.7 Alibaba’s Business Model 19 3.8 Alibaba’s Strategies 20 3.9 Alibaba’s Value 21 3.10 Alibaba’s Performance 22 3.11 Key Investment Consideration 22 3.12 Resource Channel 23 3.13 Revenue Model 24 3.14 Competitors 25 3.15 Competitive Advantages 27 3.16 Business-to-Business Model’s Risks and Challenges 28 Chapter 4 Failure of B2B Business Model 30 4.1 The Market Size and Categorization 30 4.2 Law and regulation 32 4.3 Dell’s B2B marketplace 33 4.4 Reasons of Failure 33 Chapter 5 Thailand Market and Industry Analysis 36 5.1 Thailand Introduction 36 5.2 Entering of B2B Business Model to Thailand Market 37 5.3 Macro Analysis 38 5.3.1 STEP Analysis 38 Chapter 6 Competitive Evaluation 43 6.1 Leading Auction Sites 43 6.1.1 Amazon 43 6.1.2 eBay 44 6.1.3 Yahoo 46 6.1.4 Google VS eBay 47 6.1.5 Result of Threat 49 6.2 Competitive Analysis 50 6.2.1 Five-Forces Model 50 6.3 Competitors 54 6.3.1 Direct competitors 54 6.3.2 Local competitors 54 6.3.3 Foreign competitors 54 6.3.4 Indirect competitors 55 6.4 Analysis 55 6.5 Industry Trend and Growth 56 6.6 Value Chain Analysis 58 6.6.1 Primary activities 58 6.6.2 Supporting Activities 65 Chapter 7 Payment System of Thailand 68 7.1 Payment system in Thailand 68 7.1.1 Counter Service 68 7.1.2 Credit Card 70 7.1.3 PayPal 71 7.1.4 PaySbuy 73 7.1.5 Overall Payment System 75 7.2 Service Fee or Transaction-Based Model 76 Chapter 8 Thailand’s Risk Analysis 78 8.1 Risk Analysis 78 8.2 Critical success factors 79 Chapter 9 Conclusion 83 9.1 Plan Evaluation and Suggestion 83 Bibliography 86 Lists of Figures Figure 2-1:Entry Decision 4 Figure 2-2:Five-Forces Model 6 Figure 2-3:Value Chain Model 10 Figure 3-1:Organization Chart 14 Figure 3-2:Operating Function Overseas 15 Figure 3-3:Registered Users, Storefront, and Paying Member Comparison 16 Figure 3-4:Financial Key Change 16 Figure 3-5:Ecosystem 17 Figure 3-6:Value 21 Figure 4-1:B2B Categorization 31 Figure 6-1:Weighted Scores of Critical Success Factors 46 Figure 6-2:Customers of eBay by Categorization 48 Figure 6-3:Customers of Google by Categorization 48 Figure 6-4:Predicted Supply and Demand of Online Advertisement in 2010 49 Figure 7-1:Flow of Purchasing Products through Counter Service System 69 Figure 7-2:Flow of Purchasing Products through Credit Card System 70 Figure 7-3:Flow of Purchasing Products through PayPal System 72 Figure 7-4:Flow of Purchasing Products through PaySbuy Service System 73 Lists of Tables Table 5-1:Transaction Value of E-Commerce in Thailand 39 Table 5-2:Transaction Value of E-Commerce Categorized in Business Types 39 Table 6-1:E-Commerce Entrepreneurs Categorized in Types 52 Table 6-2:Entrepreneurs Registered E-Commerce Categorized in Types 53 Table 6-3:Types of Registered Websites 53 Table 6-4:Product Types Sold through Online Stores 57 Table 7-1:Calculation of Counter Service Fee 70 Table 7-2:Calculation of Credit Card Fee 71 Table 7-3:Calculation of PayPal Fee 73 Table 7-4:Calculation of PaySbuy Fee 74 | |
| dc.language.iso | en | |
| dc.title | B2B 電子市集企業進入泰國之可行性研究:
以中國大陸阿里巴巴電子市集為例 | zh_TW |
| dc.title | Feasibility Study of Entering of Business to Business (B2B) Business Model to Thailand Market: Alibaba Study Case | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 97-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳學良,陳業寧 | |
| dc.subject.keyword | 企業對企業經營模式,供應鏈整合,電市集市場,阿里巴巴,泰國市集市場,資訊搜尋工具。, | zh_TW |
| dc.subject.keyword | B2B Business Model,Supply Chain Integration,Electronic Marketplace,Alibaba,Thailand’s Electronic Marketplace,Information Search Tool, | en |
| dc.relation.page | 87 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2009-07-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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