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標題: | 醫療創新的商業模式-以攝護腺手術為例 Business Model of Medical Innovation -A Case Study of Prostate Surgery |
作者: | 歐宴泉 Yen-Chuan Ou |
指導教授: | 連勇智 Yung-Chih Lien |
共同指導教授: | 郭瑞祥 Ruey-Shan Guo |
關鍵字: | 醫療創新,攝護腺手術,商業模式,個案研究法,醫療管理創新, medical innovation,prostate surgery,business model,case study method,medical management innovation, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | 本文探討醫療創新的商業模式,以攝護腺手術為具體案例,深入分析這一創新如何改變醫療領域,並為醫療管理創新提供啟示。本文採用個案研究法,選擇童醫院泌尿腫瘤團隊作為個案,以深入研究其醫療創新策略和成果。利用文獻回顧、內部文件和資料分析等方法,瞭解攝護腺癌及攝護腺手術的發展脈絡與整體概況,並探討個案團隊的商業模式的關鍵因素,並評估本項目對醫療領域的影響。
攝護腺手術創新是一種醫療技術和醫療服務的結合,它推動了疾病治療方法的革命性變革,改變了診斷流程、手術過程和康復方式。這種創新不僅有助於提高病患的生活質量,還能夠減少醫療成本,提高效率,並擴大醫療服務的可及性。個案團隊童醫院泌尿腫瘤團隊是一個跨領域的整合團隊,它利用其核心價值主張和商業模式的描述,為病患提供全方位的創新手術,貼心服務及顧客管理模式,提供消費者卓越價值。團隊透過階段性發展歷程與經營策略,維持穩定成長的關鍵營運流程、資源與競爭優勢。 本文採用了多種管理理論和分析架構,如四格商業模式、商業模式畫布、魏朱商業模式、SWOT分析、五力分析等,以有系統地分析和論述個案公司的相關數據和資訊,並提供有價值的管理意涵、結論和建議。 醫療手術創新是醫療領域不斷進步的動力,也是商業界投資和合作的關鍵領域。個案團隊的成功經驗可以為其他醫療機構和醫療管理者提供參考和借鏡,並促進醫療創新的發展和應用。 This paper explores the business model of medical innovation, taking prostate surgery as a specific case, and deeply analyzes how this innovation changes the medical field, and provides insights for medical management innovation. This paper adopts the case study method, and selects the Urologic Oncology Team of Tungs’ Taichung Metroharbor Hospital as the case hospital, to conduct in-depth research on its medical innovation strategy and results. Using methods such as literature review, internal documents and data analysis, we understand the development context and overall situation of prostate cancer and prostate surgery, and explore the key factors of the business model of the case team, and evaluate the impact of this project on the medical field. Prostate surgery innovation is a combination of medical technology and medical service, which promotes a revolutionary change in the disease treatment method, changing the diagnosis process, surgical process and recovery mode. This innovation not only helps improve the quality of life of patients, but also reduces medical costs, improves efficiency, and expands the accessibility of medical services. The case team, the Urologic Oncology Team of Tungs’ Taichung Metroharbor Hospital, is a cross-disciplinary integrated team, which uses its core value proposition and business model description to provide patients with comprehensive innovative surgery, intimate service and customer management model, and provides consumers with excellent value. The team maintains stable growth through key operating processes, resources and competitive advantages through staged development process and business strategy. This paper uses various management theories and analysis frameworks, such as the Mark Johnson four-grid business model, Alexander Osterwalder business model canvas, Wei-Zhu business model, SWOT analysis, Michael Porter five-force analysis, etc., to systematically analyze and discuss the relevant data and information of the case company, and provide valuable management implications, conclusions and suggestions. Medical innovation is the driving force for the continuous progress of the medical field, and also the key area for business investment and cooperation. The successful experience of the case team can provide reference and inspiration for other medical institutions and medical managers, and promote the development and application of medical innovation. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91680 |
DOI: | 10.6342/NTU202400276 |
全文授權: | 同意授權(限校園內公開) |
顯示於系所單位: | 國際企業管理組 |
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