請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91631完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張伯茹 | zh_TW |
| dc.contributor.advisor | Po-Ju Chang | en |
| dc.contributor.author | 吳紫菱 | zh_TW |
| dc.contributor.author | Zi-Ling Wu | en |
| dc.date.accessioned | 2024-02-20T16:17:48Z | - |
| dc.date.available | 2024-02-21 | - |
| dc.date.copyright | 2024-02-20 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-01-28 | - |
| dc.identifier.citation | 吳明隆（2009）。SEM：結構方程模式AMOS的操作與應用（第二版）。五南出版。
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91631 | - |
| dc.description.abstract | 淨灘活動近年在企業、組織和學生中愈發盛行。根據環境部統計2020至2023年來，全台舉辦了四千多場淨灘活動，參與人數高達17萬人。從眾會使人們的親社會行為變多，而淨灘可視為其中之一，人們會傾向展現自己親社會的一面。近年來，社群媒體對親環境行為影響的研究日益重要，其影響力不容忽視。由此可見，從事淨灘的民眾是因為由衷的愛護環境，抑或是受到社群網絡的人際互動影響而跟隨？然而，過去研究很少結合從眾行為與公共或私人的親環境行為進行探討。
研究親環境行為通常會提及三個最具影響力的環境心理學理論框架，即計畫行為理論（TPB）、規範激活理論（NAM）與價值-信念-規範理論（VBN）。由於各研究關注的核心不同，並非都結合這三個模型。因此，本研究整合計畫行為理論和規範激活理論，探討社群媒體Instagram對淨灘和從眾的影響，進一步分析自願淨灘與否以及最近一次淨灘的差異。此外，考量Instagram使用者同質性問題，本研究以全台灣大學生（含）以上為對象，蒐集668份有效問卷，變項包含社群媒體參與、用戶生成內容的認知與情感觸發因素、個人規範、行為知覺控制、淨灘意圖和實際淨灘行為與從眾資訊性影響，並應用結構方程模型（SEM）進行統計分析。 結果顯示，社群媒體參與對認知和情感觸發有正向影響；情感觸發對個體規範有正向影響；個體規範對淨灘意圖有正向影響；淨灘意圖對實際行為有正向影響；知覺行為控制對淨灘意圖有正向影響。本研究結果期望能協助未來探討不同類型的媒體及用戶生成內容促進親環境行為的相關研究，以優化社群媒體引導不同類型的親環境行為中的作用。 | zh_TW |
| dc.description.abstract | Beach cleanup activities have become increasingly popular among businesses, organizations and students in recent years. According to the statistics from the Ministry of Environment covering the years 2020 to 2023, over four thousand beach cleaning events were organized across Taiwan, involving a staggering 170,000 participants. In recent years, the impact of social media on pro-environmental behavior has become increasingly important, and its influence cannot be ignored. Conformity leads people to engage in more prosocial behavior, and beach cleanups can be seen as one example. People tend to want to show their prosocial side during beach cleanups. Is it possible that people who engage in beach cleanup do so out of a sincere desire to care for the environment, or are they influenced by the interpersonal interactions of social networks? However, previous studies have seldom combined conformity with public or private pro-environmental behaviors.
Three of the most influential theoretical frameworks in environmental psychology have been used to explore pro-environmental behavior, namely the Theory of Planned Behavior (TPB), the Norm Activation Model (NAM), and the Values-Beliefs-Norms Theory (VBN). Not all of these three models have been combined due to the different centers of interest in each study. Therefore, this study integrates the Theory of Planned Behavior and the Norm Activation Model to investigate the effects of social media Instagram on beach cleanup and conformity, and further analyzes the differences between voluntary beach cleanup or not, as well as gender. In addition, in order to address the homogeneity of Instagram users, this study collected 668 valid questionnaires from university students and above in Taiwan, and applied structural equation modeling (SEM) to statistically analyze the informational effects of social media engagement, UGC cognitive and affective triggers, personal norms, perceived control of behavior, beach cleanup intentions, and actual beach cleanup behaviors and informational influence of conformity. The results showed that social media engagement had a positive effect on UGC cognitive and affective triggers, UGC affective triggers had a positive effect on personal norms, personal norms had a positive effect on beach cleanup intention, beach cleanup intention had a positive effect on actual beach cleanup behaviors, and perceived control of behavior had a positive effect on beach cleanup intention. The results of this study are expected to contribute to future research on different types of media and user-generated content to promote pro-environmental behaviors, in order to optimize the role of social media in guiding different types of pro-environmental behaviors. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-02-20T16:17:48Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-02-20T16:17:48Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 目次口試委員會審定書 i
中文摘要 ii 英文摘要 iii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 3 第三節 研究限制 4 第四節 名詞定義 4 第二章 文獻探討 7 第一節 親環境行為 7 第二節 從眾 24 第三節 社群媒體 28 第三章 研究方法 35 第一節 研究架構 35 第二節 研究假設 36 第二節 研究對象與抽樣方法 40 第三節 研究工具 40 第四節 資料處理與分析方法 46 第四章 研究結果 49 第一節 人口統計與樣本分布 49 第二節 信度、效度分析 55 第三節 結構方程模式分析 57 第四節 受試者是否為自願淨灘與最近一次參與淨灘時間之多群組比較分析 62 第五章 研究結論與建議 67 第一節 研究結果與討論 67 第二節 後續研究建議 74 第三節 研究貢獻 75 參考文獻 77 中文文獻 77 英文文獻 79 附錄一 問卷 99 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 淨灘活動 | zh_TW |
| dc.subject | 親環境行為 | zh_TW |
| dc.subject | zh_TW | |
| dc.subject | 社群媒體 | zh_TW |
| dc.subject | 從眾之資訊性影響 | zh_TW |
| dc.subject | informational influence of conformity | en |
| dc.subject | social media | en |
| dc.subject | en | |
| dc.subject | beach cleanup | en |
| dc.subject | pro-environmental behavior | en |
| dc.title | 親環境行為與從眾之探討：以Instagram為例 | zh_TW |
| dc.title | Exploring Pro-Environmental Behavior and Conformity: Using Instagram as an example | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 林晏州;張俊彥;蘇愛媜 | zh_TW |
| dc.contributor.oralexamcommittee | Yann-Jou Lin;Chun-Yen Chang;Ai-Tsen Su | en |
| dc.subject.keyword | 親環境行為,淨灘活動,從眾之資訊性影響,社群媒體,Instagram, | zh_TW |
| dc.subject.keyword | pro-environmental behavior,beach cleanup,informational influence of conformity,social media,Instagram, | en |
| dc.relation.page | 103 | - |
| dc.identifier.doi | 10.6342/NTU202400238 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2024-01-31 | - |
| dc.contributor.author-college | 生物資源暨農學院 | - |
| dc.contributor.author-dept | 園藝暨景觀學系 | - |
| 顯示於系所單位： | 園藝暨景觀學系 | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-112-1.pdf 未授權公開取用 | 4.38 MB | Adobe PDF |
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