請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng-Cho Chou | en |
| dc.contributor.author | 許惟淳 | zh_TW |
| dc.contributor.author | Wei-Chun Hsu | en |
| dc.date.accessioned | 2024-01-28T16:21:27Z | - |
| dc.date.available | 2024-01-29 | - |
| dc.date.copyright | 2024-01-27 | - |
| dc.date.issued | 2023 | - |
| dc.date.submitted | 2023-08-08 | - |
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United Nations. https://www.un.org/sustainabledevelopment/infrastructure-industrialization/ Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology Into Business Transformation. Harvard Business Press. What is SaaS? - Software as a Service Explained. Salesforce. https://www.salesforce.com/ap/learning-centre/tech/saas/ WHO. (2022). Ageing and health. https://www.who.int/news-room/fact-sheets/detail/ageing-and-health Yin, R. K. (2014). Case Study Research Design and Methods (5th ed.). Canadian Journal of Program Evaluation. 詹文男, 李震華, 周維忠, 王義智, & 數位轉型研究團隊. (2020). 數位轉型力. 商周出版 | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91518 | - |
| dc.description.abstract | - | zh_TW |
| dc.description.abstract | This paper examines the effect of digital transformation on the enterprise through the case study of a mobile SaaS company. In the current dynamic and rapidly changing digital landscape, businesses are increasingly leveraging technologies to transform their operations, improve efficiency, to gain a competitive edge. This research investigates the impact of digital transformation initiatives on various aspects of enterprise performance, including operational efficiency, customer experience, and business model transformation.
This case study focuses on a mobile SaaS company, exploring the company’s digital transformation journey, the motivations behind the transformation, and the specific strategies and actions taken to drive the transformation process. This paper interviewed several key stakeholders of the case company to share their experiences, opinions and observations. The findings of the case study shed light on the effectiveness of digital transformation efforts in driving positive outcomes for the mobile SaaS company. The analysis reveals digital transformation is an evolving effort, is driven by the voice of the customer, is key to sustainability development, the importance of partnership, the importance of entrepreneurial and innovative mindset, and adopting agile scrum methodologies to adapt to the changing market dynamics. The findings serve as a guide for mobile SaaS companies and other enterprises considering or undergoing digital transformation, aiding in decision-making, resource allocation and the development of effective strategies to not only survive but also thrive in the digital era. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-01-28T16:21:27Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-01-28T16:21:27Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement i Abstract ii Table of Contents iii List of Tables vi List of Figures vii List of Abbreviations viii Chapter 1. Introduction 1 1.1 Research Background 1 1.2 Research Problem 3 1.3 Research Aims and Objectives 4 1.4 Importance and Significance of the Study 5 Chapter 2. Literature Review 6 2.1 Digital Transformation (DX) 6 2.1.1 Definition of Digital Transformation 6 2.1.2 Driving force of Digital Transformation 7 2.1.3 Benefits and Challenges of Digital Transformation 8 2.2 Agile Scrum Methodology 8 2.2.1 Definition and Roles in Agile Scrum Methodology 9 2.2.2 Benefits of Agile Scrum Methodology 10 2.3 Sustainability 10 2.3.1 Defining Sustainability 11 2.3.2 The rising importance of SDGs and ESG 11 Chapter 3. Research Methodology 12 3.1. Introduction 12 3.2 Research Design 12 3.2.1 Literature Analysis 12 3.2.2 Interviews 13 3.2.3 Case Study Research 13 3.3 Research Frameworks 14 Chapter 4. Case Discussion 16 4.1 Prospect for the Development of Digital Industry 16 4.2 Successful digital transformation case studies 17 4.2.1 Global Cases of Digitial Transformation (DX) 18 4.2.2 Domestic Case of Digital Transformation 26 4.3 Case Company Background 28 4.3.1 Case Company’s product offerings 29 4.3.2 Case Company’s Industry Peer Comparison 31 Chapter 5. Empirical Analysis 34 5.1 Transforming Work Excellence 35 5.1.1 Process Digitization 35 5.1.2 Worker Enablement 37 5.1.3 Performance Management 39 5.2 Transforming Customer Experience 40 5.2.1 Customer Understanding 40 5.2.2 Top-Line Growth 42 5.2.3 Customer Touchpoints 43 5.3 Transforming Business Models 44 5.3.1 Digitally Modified Business 45 5.3.2 New Digital Businesses 48 5.3.3 Digital Globalization 49 5.4 Entrepreneurship & Innovation 53 5.4.1 Definition of Entrepreneurship & Innovation 53 5.4.2 Why foster Entrepreneurship & Innovation? 53 5.4.3 The 3 Factors Affecting Capabilities for Innovation and Entrepreneurship 54 5.5 Agile Scrum Methodology 59 5.5.1 What is an agile organization? 59 5.5.2 Why do we need an agile organizational structure? 59 5.5.3 The Key Characteristics of Agile Organization 61 5.5.4 How did the case company foster an Agile mindset? 61 5.6 ESG and Sustainability Efforts 62 5.6.1 Case Company’s Mission 64 5.6.2 Case Company’s Climate Pledge 64 5.6.3 Case Company’s Leadership 65 5.6.4 Solutions to empower their clients to reach ESG and SDGs 66 5.7 Porter’s Five Forces Analysis 67 5.8 SWOT Analysis of the Case Company 69 Chapter 6. Findings 70 6.1 Digital Transformation as an evolving effort 70 6.2 Digital Transformation Driven by the Voice of the Customer 71 6.3 Digital Transformation: the key to Sustainability Development 72 6.4 To Accelerate Digital Transformation, Partnership Is Key 73 6.5 Entrepreneurial & Innovation Mindset as a Driver for digital transformation 75 6.6 How do agile methodologies enable digital transformation 76 Chapter 7. Conclusion & Recommendations for Further Study 78 7.1 Conclusion 78 7.2 Limitation of Study 79 7.3 Recommendation for further study 80 | - |
| dc.language.iso | en | - |
| dc.title | 數位轉型對企業之影響: 以一家行動科技公司為例 | zh_TW |
| dc.title | The Effect of Digital Transformation on Enterprises: The Case Study of a Mobile SaaS Company | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 111-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳建錦;謝冠雄 | zh_TW |
| dc.contributor.oralexamcommittee | Chien-Chin Chen;Kuan-Hsiung Hsieh | en |
| dc.subject.keyword | 數位轉型,軟體即服務,商業模式,數位策略, | zh_TW |
| dc.subject.keyword | Digital Transformation,SaaS,Business Model,Digital Strategy, | en |
| dc.relation.page | 83 | - |
| dc.identifier.doi | 10.6342/NTU202303035 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2023-08-09 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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