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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 臺大-復旦EMBA境外專班
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91369
標題: 智慧製造背景下S自行車零部件公司的發展戰略研究
Study on the Development Strategy of S Bicycle Parts Company Under the Background of Intelligent Manufacturing
作者: 盧克明
Ko-Ming Lu
指導教授: 郭瑞祥
Ruey-Shan Guo
共同指導教授: 柯冠州
Kuan-Chou Ko
關鍵字: 自行車產業,智慧製造,白地策略,商業模式,彈性生產,
Bicycle industry,smart manufacturing,white space strategy,business model,flexible production,
出版年 : 2023
學位: 碩士
摘要: 面對後疫情時代的數位化浪潮,以及智慧科技應用的蓬勃發展,企業數位轉型已被世界各國積極推動,甚至將智慧製造納入成為下一世代的競爭優勢。技術數位化,或稱之為作業流程數位元整合,是指運用數字科技或智慧科技的投入,改變現有的作業流程。透過數位化,讓企業內部的流程更將有效率的協調與整合,同時也可以強化客戶體驗,進而創造附加價值。面對產業與國際情勢變化的當下,本個案就新的製造方式,以及所取得之探索經驗,分析個案公司在導入智慧製造的方法,以及商業模式的創新。
本研究結果指出,智慧製造的使用,可以説明個案公司在主要競爭領域保有競爭力與市場佔有率,透過智慧製造提升產能,提供優質具競爭力的產品。另外,具備足夠資料的分析,使得導入智慧製造之後,可以説明個案公司在各市場避開中低階市場的殺價競爭,鎖定高階市場,亦即未來的電動自行車市場,提供優質具差異化的產品,在新的應用與領域提供優質具差異化不易被取代的產品。在導入智慧製造之後,工件加工所要求的表面品質,個案公司在技術上已經達到,同時透過感測器的監測,將資料可視覺化之後,易於現場管制並兼顧現場工安,因此在運用自動化研磨生產之後,產品均能夠達到均勻之品質,對於品管有正面的提升。
在進一步強化優勢方面,則是生產大資料的統計、分析與應用。為了確保生產品質,可以透過資料分析來瞭解工廠作業動態,並掌握生產效率。其產業發展的意涵在於,自行車產業整體發展,即提供了相對應的公司營運以及商業模式的調整方式。包括彈性生產製造、生產據點因應需求的調配,加上短鏈原則之零組件供應。亦即,精准預估之採購、即時資料分析及以市場為導向的智慧化供應鏈管理模式,預期將可以成為未來智慧生產商業模式的一環。
Regarding with the wave of digitalization in the post-epidemic era and the vigorous development of smart technology applications, countries around the world are actively promoting the digital transformation of enterprises, and even incorporating smart manufacturing into a competitive advantage for the next generation. Digitalization of technology, or digital integration of operation process, refers to the use of digital technology or smart technology to change the existing operation process. Through digitalization, the internal processes of the enterprise can be coordinated and integrated more efficiently, and at the same time, it can also enhance customer experience and create added value. Faced with the current changes in the industry and the international situation, this case analyzes the new manufacturing method and the exploration experience gained, and analyzes the method of introducing smart manufacturing and the innovation of the business model of the case company.
The results of this study point out that the use of smart manufacturing can help the case company maintain its competitiveness and market share in major competition areas, increase production capacity through smart manufacturing, and provide high-quality and competitive products. In addition, with sufficient data analysis, after the introduction of smart manufacturing, the case company can help the case company avoid price competition in the middle and low-end market, lock in the high-end market, that is, the future electric bicycle market, and provide high-quality and differentiated products. , to provide high-quality differentiated products that are not easy to be replaced in new applications and fields. After the introduction of smart manufacturing, the case company has technically achieved the surface quality required for workpiece processing. At the same time, through the monitoring of sensors, after visualizing the data, it is easy to control on-site and take into account on-site industrial safety. Therefore, in the use of automated grinding production Afterwards, the products can all reach uniform quality, which has positively improved the quality control.
In terms of further strengthening its advantages, it is the statistics, analysis and application of production big data. Through data analysis, we can understand the dynamics of factory operations, grasp production efficiency, and ensure production quality. The implication of its industrial development is that the overall development of the bicycle industry provides corresponding adjustment methods for company operations and business models. Including flexible manufacturing, deployment of production bases in response to demand, and supply of components based on the principle of short chains. That is to say, accurate estimated procurement, real-time data analysis and market-oriented smart supply chain management model are expected to become part of the future smart production business model.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91369
DOI: 10.6342/NTU202304324
全文授權: 同意授權(全球公開)
顯示於系所單位:臺大-復旦EMBA境外專班

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