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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng-Cho Chou | en |
| dc.contributor.author | 陳振豪 | zh_TW |
| dc.contributor.author | Tan Zhen Hao Lionel | en |
| dc.date.accessioned | 2023-12-12T16:14:48Z | - |
| dc.date.available | 2024-02-27 | - |
| dc.date.copyright | 2023-12-12 | - |
| dc.date.issued | 2023 | - |
| dc.date.submitted | 2023-11-13 | - |
| dc.identifier.citation | Aaker, D. A.(1988). Developing Business Strategies. New York, NY: John Wiley & Sons .
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91214 | - |
| dc.description.abstract | NA | zh_TW |
| dc.description.abstract | Healthcare is a huge part of a country and economy, and even more significant to us human being. We all longed for a great and efficient healthcare system in the country we live in. In this thesis we are focusing on the health care system and how can this business plan help to bridge the unmet needs in improving patients’ problems and elevating patients experience. There are huge patient unmet needs in visiting a hospital, and after consultation with a physician, most doctors and nurses do not have time to have proper patient support care due to the high influx of patient load in hospitals in Singapore. The healthcare industry as traditionally focusing on physician and products (i.e medication, therapies etc.). We inspire to move towards bringing the patient to the center of care experiences. As pharmaceutical companies move deeper into the launch of newer, better, and more innovative treatment drugs, treatment therapies like cell and gene therapies, comprehensive Patient Support Program (PSP) will be required. It is not going to be just a pill a patient eats, but far more complex therapies whereby patient requires increased time of counselling, management of adverse events that accompany such complex therapies. There are huge business opportunities where we can identify, due to the governance and limitations and ethics and compliance guidance on pharmaceutical companies, there are many things they have limitation to provide. This is where our PSP company can come into place, bridging the gap between pharmaceutical companies and Healthcare providers (hospitals), to provide the best care to patients. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-12-12T16:14:48Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2023-12-12T16:14:48Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | I. Introduction 1
1.1 Research Background and Motivation 1 1.2 Research Problem 5 1.3 Research Aims and Objectives 5 1.4 Importance and Significance of the Study 6 1.5 Structure of the Thesis 7 II. Literature Review 8 2.1 The Significance of Implementing PSP 8 2.2 Related Implementation Specifications of PSP 14 2.3 SWOT Analysis Theory 20 2.4 Porter’s Five Forces Theory 23 III. Research Methods 28 3.1 Data Collection Method 28 3.2 Study Procedures 32 IV. Discussion 35 4.1 Case Analysis 35 4.2 Interviews with Relevant Personnel 40 4.3 Five Forces Analysis of the Industry 42 4.4 SWOT Analysis 46 V. Conclusion, Recommendations, and Limitations of the Study 49 5.1 Conclusion 49 5.2 Research Recommendations 50 5.3 Research Limitations 51 References 52 | - |
| dc.language.iso | en | - |
| dc.title | 患者支持計劃之於改善患者就醫體驗 | zh_TW |
| dc.title | Excellence Health PSP Partner: Towards an Improved Patient Experience | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陳建錦;彭志宏 | zh_TW |
| dc.contributor.oralexamcommittee | Chien Chin Chen;Chih-Hung PENG | en |
| dc.subject.keyword | 患者,就醫體驗, | zh_TW |
| dc.subject.keyword | Excellence Health,Patient,Service,Program, | en |
| dc.relation.page | 56 | - |
| dc.identifier.doi | 10.6342/NTU202304386 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2023-11-14 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2028-11-01 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-112-1.pdf 目前未授權公開取用 | 3.22 MB | Adobe PDF | 檢視/開啟 |
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