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標題: | 高階經理人之投資者特質、性格、行為、方法與投資績效關聯度分析:以臺大EMBA為例 Analysis of the Relationship between Investor Characteristics, Personality, Behavior, Methods, and Investment Performance among Senior Executives: A Case Study of National Taiwan University EMBA |
作者: | 高天慶 Tien-Ching Kao |
指導教授: | 林博文 Bou-Wen Lin |
關鍵字: | 投資者特質,投資者性格,投資行為,投資績效,投資分析方法, Investor Characteristics,Investor Personality,Investment Behaviors,Investment Analysis Methods,Investment Performance, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 本研究針對處在全球政經局勢劇變及產業型態快速更迭轉變下的投資環境,探討臺大EMBA這個特殊的投資者群體之與投資有關的各種特質與行為如何反映在其投資績效上,期望能窺探高階經理人這個族群從事個人的股票投資操作的行為與績效關係。研究對象主要為臺大EMBA的校友,其涵蓋自98級至112級的在校生與畢業生。本研究旨在探討投資者的特質、性格、投資行為以及投資分析方法與其投資績效之間的關係。
研究結果顯示,性別、最高學歷、最高職稱和年收入對臺大EMBA投資者的投資報酬率有顯著影響。情緒和自信對投資報酬率也有影響,情緒影響較低且自信度較高的投資者,其投資報酬率傾向提升。另外,一年內買賣股票的交易金額、投資組合與自身行業的相關程度、投資集中化程度以及是否嚴格執行停損,也對投資報酬率具有顯著影響。 此外,本研究也發現,基本面分析和籌碼面分析能提高投資報酬率,而與技術面分析、心理面分析和直接詢問專家的關聯性不明顯。頻繁詢問接近專業投資專家的EMBA學長姊或向他們更頻繁地請教,則可以提高投資報酬率。 本研究的結果為瞭解臺大EMBA校友投資者群體的投資行為及其影響投資績效的因素提供了重要見解,並期望能對這一特定的投資者群體提供實用的參考資訊,以及對投資行為研究領域增添新的視角和見解。 This study focuses on the investment environment, amidst drastic changes in global political and economic situations and rapid transformations in industry patterns. It investigates how the various traits and behaviors related to investing, exhibited by the unique investor group of NTU (National Taiwan University) EMBA, are reflected in their investment performance. The aim is to gain insights into the behaviors and performance relationships of high level managers engaged in personal stock investments. The primary subjects of the research are alumni of the NTU EMBA program, encompassing students and graduates from the 98th to the 112th batches. The study aims to explore the relationships between investor characteristics, personality, investment behaviors, investment analysis methods, and their investment performance. The research results indicate that gender, education level, professional title, and annual income significantly impact the investment return rates of NTU EMBA investors. Emotion and self-confidence also affect investment returns. Investors with less emotional influence and higher self-confidence tend to have increased investment return rates. Furthermore, the amount of stock transactions within a year, the relevance of the investment portfolio to the individual's industry, the concentration of investments, and strict stop-loss enforcement significantly influence investment return rates. Moreover, this study also found that fundamental and chip analysis can improve investment return rates, while the correlation with technical analysis, psychological analysis, and direct inquiries to experts is unclear. Frequently asking for advice from NTU EMBA seniors or professionals closer to investment experts can improve investment return rates. The results of this study provide important insights into the investment behaviors of the NTU EMBA alumni investor group and the factors affecting their investment performance. It is hoped that this will offer practical reference information for this specific investor group, and contribute new perspectives and insights to the field of investment behavior research. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/90566 |
DOI: | 10.6342/NTU202302646 |
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顯示於系所單位: | 商學組 |
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