台灣報紙論述中的王建民現象:批判隱喻模式分析

Abstract

王建民為史上第三位前往美國職業棒球大聯盟發展的台灣球員，自2006年以來擔任紐約洋基隊的投手，由於他傑出的表現和來自台灣的身分，使他被視為超級巨星和國家英雄，因而在台灣形成了特殊的「王建民現象｣。 本研究採用「批判隱喻模式分析｣ (CMM)，由概念隱喻理論和批判論述分析所結合的分析方法, 探討台灣的「王建民現象｣如何透過隱喻在台灣的報紙論述當中呈現。本文以王建民相關的隱喻及其引申的意涵為主，討論這些隱喻如何被使用，並且深入探討其背後所隱含的意識形態，進而分析「王建民現象｣在台灣的報紙論述中如此被呈現的原因。本文的資料收集來自台灣的主要三大報，包括自由時報，聯合報，以及蘋果日報。本研究假設「王建民現象｣在不同的報紙中，將會透過隱喻有不同的呈現，並且會有相似的呈現。資料分析的結果顯示，台灣的報紙論述當中和王建民相關聯的隱喻，總共可分為四個類型: (1) 相似隱喻相似意涵 (2)不同隱喻相似意涵 (3) 相似隱喻不同意涵 (4) 不同隱喻不同意涵 。 本文認為各報所持有「不同層次的意識形態｣是導致所採用的隱喻其相似或不同意涵的主要原因。當報導的角度從台灣內部出發，討論國家認同和政治相關的議題時，各報傾向採用和王建民相關的隱喻，以不同的引申意涵，強化各自主張的意識形態; 然而，當報紙的焦點超越台灣本身，從國際的角度出發，關注王建民在美國的狀況表現及王建民如何引起國際注意的議題時，各報相關隱喻的意涵就較傾向相似和一致。 本研究主張報紙的意識形態和屬性特色，棒球域的重要性，以及政治和棒球的「雙向關係｣，均是導致「王建民現象｣在台灣報紙論述中如此被呈現的主要原因。

Chien-Ming Wang (Wang), being the third Major League Baseball player from Taiwan, has been the pitcher for the New York Yankees since 2006. Due to his identification with Taiwan and his outstanding performance, Wang has been viewed as the super star and national hero in Taiwan, creating the “Chien-Ming Wang phenomenon”. By using the Critical Metaphor Model (CMM), the approach incorporates Conceptual Metaphor Theory and Critical Discourse Analysis, this study examines how the “Chien-Ming Wang Phenomenon” in Taiwan is represented through metaphors in newspaper discourse. Our analysis focuses on the entailments and implications of the metaphors concerning Wang in different newspapers in Taiwan. Moreover, I explore the ideology reflected through the use of metaphors concerning Wang and analyze the factors account for the representations of the “Chien-Ming Wang Phenomenon” in different newspapers in Taiwan. The data is collected from three major Mandarin-language newspapers with distinct political stances in Taiwan, which are the Liberty Times (LT), the United Daily News (UDN), and the Apple Daily (AD). This study hypothesizes that “the Chien-Ming Wang phenomenon” will be represented through metaphors not only differently but also similarly in different newspapers depending on different aspects of ideologies. The results show that there are four kinds of representations of metaphors concerning Wang, which include (1) similar metaphors with similar implication, (2) different metaphors with similar implication, (3) similar metaphors with different implications, and (4) different metaphors with different implications. Based on the four categories, this study demonstrates that the “Chien-Ming Wang phenomenon” is represented through metaphors with both “similar” and “different” implications in newspaper discourse in Taiwan. This study suggests that different aspects of ideologies held by the newspapers are considered one of the most important factors contributed to the similar or different implications. When the focus is on the national identity or political agendas from the perspective within Taiwan itself, metaphors concerning Wang are represented with different implications to implicitly strengthen the political ideologies held by the newspapers; while the focus is on Wang’s condition or how Wang attracts the international attention viewing from the perspective beyond Taiwan, the implications of the metaphors are much more similar in different newspapers. This study proposes that ideologies and the characteristics of the newspapers, the influential power of baseball domain, and the bi-directional relationship between political and sports in Taiwan, all account for the representations of the “Chien-Ming Wang phenomenon” in newspaper discourse in Taiwan.