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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 黃奎隆 | zh_TW |
dc.contributor.advisor | Kwei-Long Huang | en |
dc.contributor.author | 王子齊 | zh_TW |
dc.contributor.author | Zih-Ci Wang | en |
dc.date.accessioned | 2023-08-15T17:37:37Z | - |
dc.date.available | 2023-11-09 | - |
dc.date.copyright | 2023-08-15 | - |
dc.date.issued | 2023 | - |
dc.date.submitted | 2023-08-07 | - |
dc.identifier.citation | Borsenberger, C., Cremer, H., De Donder, P., & Joram, D. (2016). Differentiated pricing of delivery services in the e-commerce sector. The Future of the Postal Sector in a Digital World, 191-211.
Chai, L., Wu, D. D., Dolgui, A., & Duan, Y. (2021). Pricing strategy for B&M store in a dual-channel supply chain based on hotelling model. International Journal of Production Research, 59(18), 5578-5591. Chen, J., & Chen, B. (2019). When should the offline retailer implement price matching?. European Journal of Operational Research, 277(3), 996-1009. Chen, L., Cui, Y., & Lee, H. L. (2020). On-Demand Customization and Channel Strategies. Channel Strategies and Marketing Mix in a Connected World, 165-192. Chen, L., Nan, G., & Li, M. (2018). Wholesale pricing or agency pricing on online retail platforms: The effects of customer loyalty. International Journal of Electronic Commerce, 22(4), 576-608. Crotti, D., & Maggi, E. (2017). Urban Distribution Centres and Competition among Logistics Providers: a Hotelling Approach. Etro, F. (2022). Platform competition with free entry of sellers. International Journal of Industrial Organization, 102903. Hotelling, H. (1929). Stability in Competition. The Economic Journal, 39(153), 41-57. doi:10.2307/2224214 Hu, Z.-H., Wei, C., Li, Q., & Xiao, F. (2014). Competition with online and offline demands considering logistics costs based on the hotelling model. Mathematical Problems in Engineering, 2014. Jiang, W., & Li, Z. (2017, May). The Research on Competition Strategy of Traditional Retailers and Omni-channel Retailers In Internet Plus Era. In 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017) (pp. 680-686). Atlantis Press. Kwark, Y., Chen, J., & Raghunathan, S. (2017). Platform or wholesale? A strategic tool for online retailers to benefit from third-party information. MIS quarterly, 41(3), 763-A717. Lee, S. H. (2006). Comparative Statics on Online Competition and Internet Taxation. The Singapore Economic Review, 51(02), 229-240. Li, K. J., & Li, X. (2020). COVID-19 pandemic: social distancing, public policy, and market response. Public Policy, and Market Response (May 5, 2020). Lin, X., He, Q., & Bu, T. (2019). Pricing strategy of dual-channel retailers based on Hotelling Model. Paper presented at the 2019 16th International Conference on Service Systems and Service Management (ICSSSM). Mérel, P. R., & Sexton, R. J. (2011). Models of horizontal product differentiation in food markets. The Oxford Handbook of the Economics of Food Consumption and Policy, 260-291. Nakayama, Y. (2009). The impact of e-commerce: It always benefits consumers, but may reduce social welfare. Japan and the world economy, 21(3), 239-247. Pan, X., Shankar, V., & Ratchford, B. T. (2002). Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis. In The economics of the internet and e-commerce (Vol. 11, pp. 29-61): Emerald Group Publishing Limited. Tao, Z., Gou, Q., & Zhang, J. (2020). A local seller's app channel strategy concerning delivery. International Journal of Production Research, 58(1), 220-255. Wang, H., & Chen, Y. (2021). Research on Pricing Strategy of O2O Group Buying Dual Channel Supply Chain—Based on Hotelling Model. Paper presented at the 2021 33rd Chinese Control and Decision Conference (CCDC). Ye, J., Yulin, Z., & Huijie, J. (2018, July). Entity Retail Platform Competition with the Difference in Consumer Preference on Brand. In 2018 15th International Conference on Service Systems and Service Management (ICSSSM) (pp. 1-6). IEEE. 张盼, 熊中楷, & 郭年. (2012). 基于价格和服务竞争的零售商双渠道策略. 工业工程, 15(6), 57-62. 林妤臻. (2022). 霍特林模型下兩家店家考量外送服務之訂價決策與市場競爭. 陳庭姍. (2021). 手續費或抽成? 多邊外送平台的最佳定價機制. | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/88748 | - |
dc.description.abstract | 隨著科技發展與網路的普及,人們的消費管道有了多樣化的趨勢。近年更因新冠疫情推波助瀾,使隨選經濟與外送服務成為一股消費潮流。在現今的銷售環境下,餐飲業者與零售業者必須面臨是否與外送平台合作的重要課題。因此,本研究提出一個賽局模型,由一間外送平台制定傭金抽成比率後,兩間互相競爭的商品店家決定是否與平台合作以提供線上外送消費管道並制定自己的商品價格,最後我們考量三種消費者族群的購買行為。有別於過去的研究,本文提出的三種消費者族群各有不同可選用的消費管道,分別為只可線下購買、可於兩種管道購買、與只可線上購買之三種族群。本研究探討在不同市場參數下,當市場達到對稱或非對稱賽局均衡結果後,外送平台與商品店家的可得利潤,藉此提供平台最佳抽成比率之建議,並協助商品店家做出是否與平台合作的決策。我們發現當消費者自取成本適中且商品價值高時,市場均衡下可能只有一間店家與平台合作。此時該合作店家可制定比對手更高的價格,卻獲得較低的利潤。此外我們發現在某些市場情境下,若平台願意提供小額折扣給消費者,可以同時提高平台與兩間合作店家的利潤。最後,我們發現外送平台在大多數市場情境下皆傾向制定極高的傭金抽成比率,呼應台灣今日外送市場的實際情況。 | zh_TW |
dc.description.abstract | With the rapid development of technology and the widespread use of the Internet, peoples’ consumption methods have become diversified. In recent years, due to the outbreak of the COVID-19 pandemic, the on-demand economy and delivery services have become popular consumer trends. In today's market environment, restaurants and commodity stores face the important issue of whether to cooperate with delivery platforms. Therefore, this study proposes a game model in which a delivery platform sets a commission rate, then two competing stores decide whether to cooperate with the platform to provide an online delivery shopping channel and determine their own product prices. Finally, we consider the purchasing behavior of three groups of consumers. Unlike previous studies, this paper introduces three groups of consumers, each with different available shopping channels: offline-only, both online and offline, and online-only. This research examines the profits that the delivery platform and those two stores can obtain under different market parameters. By achieving symmetric or asymmetric game equilibria, we provide recommendations for the optimal commission rate for the platform and assist stores in making decisions regarding cooperation with the platform. We found that when the consumers’ unit transportation cost is moderate and the perceived value of the products is high, there may be only one store cooperating with the platform in equilibrium. In this case, the cooperating store might set a higher price than its competitor but obtain lower profits. Additionally, we discovered that in some market situations, if the platform provides slight price discounts to consumers, it can simultaneously increase the profits of both the platform and the two cooperating stores. Finally, we observed that the delivery platform tends to set extremely high commission rates in most market situations, reflecting the current situation in Taiwan’s delivery market. | en |
dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-08-15T17:37:37Z No. of bitstreams: 0 | en |
dc.description.provenance | Made available in DSpace on 2023-08-15T17:37:37Z (GMT). No. of bitstreams: 0 | en |
dc.description.tableofcontents | 致謝 i
摘要 ii Abstract iii Contents v List of Figures vii List of Tables ix Chpater 1 Introduction 1 1.1 Background and motivation 1 1.2 Research objectives 2 1.3 Research plan 4 Chapter 2 Literature Review 5 Chapter 3 Model and Problem Description 12 3.1 Commodity stores 12 3.2 Delivery platform 13 3.3 Consumers 14 Chapter 4 Analysis 19 4.1 Scenario 1 – neither store cooperates with the platform 19 4.2 Scenario 2 – only one store cooperates with the platform 24 4.3 Scenario 3 – both stores cooperate with the platform 25 4.4 Variable effects in Scenario 3 37 Chapter 5 Numerical Experiment 50 5.1 Numerical settings 50 5.2 Numerical results 53 Chapter 6 Conclusions and Future Research 75 Appendix A 78 References 82 | - |
dc.language.iso | en | - |
dc.title | 三消費族群之霍特林模型下雙佔店家與外送平台定價決策 | zh_TW |
dc.title | Pricing Strategies of Duopolistic Stores and Delivery Platform under the Hotelling Model with Three Groups of Consumers | en |
dc.type | Thesis | - |
dc.date.schoolyear | 111-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 陳文智;楊朝龍 | zh_TW |
dc.contributor.oralexamcommittee | Wen-Chih Chen;Chao-Lung Yang | en |
dc.subject.keyword | 隨選經濟,霍特林模型,外送平台,定價策略,傭金抽成率, | zh_TW |
dc.subject.keyword | on-demand economy,Hotelling model,delivery platform,pricing strategy,commission rate, | en |
dc.relation.page | 83 | - |
dc.identifier.doi | 10.6342/NTU202302789 | - |
dc.rights.note | 未授權 | - |
dc.date.accepted | 2023-08-09 | - |
dc.contributor.author-college | 工學院 | - |
dc.contributor.author-dept | 工業工程學研究所 | - |
顯示於系所單位: | 工業工程學研究所 |
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