請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 胡凱焜 | zh_TW |
| dc.contributor.advisor | KAE-KUEN HU | en |
| dc.contributor.author | 李美玲 | zh_TW |
| dc.contributor.author | Mei-Ling Lee | en |
| dc.date.accessioned | 2023-07-31T16:28:02Z | - |
| dc.date.available | 2023-11-09 | - |
| dc.date.copyright | 2023-07-31 | - |
| dc.date.issued | 2023 | - |
| dc.date.submitted | 2023-06-29 | - |
| dc.identifier.citation | 中文文獻：
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87945 | - |
| dc.description.abstract | 在面對高齡化社會的不可逆趨勢中，台灣所遭遇的健康管理與老後照護議題日益嚴重。由於人口老化與壽命延長，新興的醫療科技和隨之而來的高昂醫療費用也使照護需求和支援產業大幅度增加。這其中，商業長照保險作為能提供金錢或照護服務支援的保險種類，開始為社會廣泛關注。
然而，儘管商業長照保險能滿足大眾對於長照支出的需求，目前台灣的長照保險投保率依舊偏低。分析原因，可能在於長照觀念認知不足，消費者對於長照保險的品牌、聲譽、商品內容和費率等可能不夠明瞭，或者由於部分長照保險費用較高，特別是對於高齡者或身體較弱的人群，他們可能選擇不投保或者投保較低額度的保險。 有鑒於此，本研究旨在通過問卷調查研究和建立分析模型，以深入理解消費者對於長照險的認知和投保行為。具體研究面向包括：1)我國長照政策與制度現況與各國長照制度現況，以及面臨的問題；2)消費者對於長照保險的觀念、認知、知覺風險、健康促進等與購買意願之間的關聯性；3)不同背景條件的消費者對長照保險的認同和需求程度。研究將通過問卷調查法收集資料，對不同年齡、性別、教育程度、收入水準、職業等不同背景的民眾進行隨機抽樣調查，並利用變異數分析、相關分析、回歸分析等方法進行量化分析和結果整理。期盼研究成果能對後續的相關領域或實務發展提供具體的參考價值。 | zh_TW |
| dc.description.abstract | In the face of the irreversible trend of an aging society, Taiwan is encountering increasingly severe issues related to health management and elderly care. The aging population, coupled with extended life expectancy, emerging medical technologies, and consequent high medical costs, have significantly escalated the demand for caregiving services and related supporting industries. In this context, commercial long-term care insurance, which provides financial or caregiving service support, has been attracting extensive social attention.
However, despite commercial long-term care insurance's potential to meet public needs for long-term care expenditures, the current insurance coverage rate in Taiwan remains relatively low. The possible reasons could be the inadequate understanding of long-term care concepts, insufficient clarity on the brand reputation, product content, and premium rates of long-term care insurance among consumers. Furthermore, the high cost of some long-term care insurance, especially for the elderly or those in weaker health conditions, may cause them to opt for no insurance or lower coverage insurance. Given these considerations, this research aims to comprehend consumers' understanding and insurance purchasing behavior towards long-term care insurance through questionnaire survey research and model analysis. The specific research aspects include: 1) The current status of long-term care insurance in Taiwan and other countries, as well as the problems faced; 2) The correlation between consumers' perception, understanding, perceived risk, health promotion, etc., of long-term care insurance and their purchasing intention; 3) The recognition and demand for long-term care insurance among consumers of different backgrounds. The research will collect data through questionnaire surveys, conduct random sampling surveys among citizens of various ages, genders, educational levels, income levels, professions, and other backgrounds, and perform quantitative analysis and result sorting using variance analysis, correlation analysis, regression analysis, etc. The research outcomes are expected to provide practical references for subsequent related fields or practical developments. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2023-07-31T16:28:02Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2023-07-31T16:28:02Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 誌謝 iii
中文摘要 iv ABSTRACT v 章節目錄 vi 圖目錄 viii 表目錄 ix 1 第一章、緒 論 1 1.1 研究背景及動機 1 1.2 研究問題與目的 5 1.3 研究流程 6 2 第二章、文獻探討 7 2.1 各國長照政策 7 2.1.1 台灣長照政策現況 7 2.1.2 中國大陸長照政策現況 11 2.1.3 美國長照政策現況 15 2.1.4 日本長照政策現況 18 2.1.5 韓國長照政策現況 21 2.1.6 德國長照政策現況 24 2.1.7 各國長照政策比較與總結 26 2.2 知覺風險 28 2.3 健康促進 31 2.4 產品口碑與通路選擇 34 2.4.1 產品口碑 34 2.4.2 通路選擇 35 2.5 購買意願與購買行為 37 3 第三章、研究方法 39 3.1 研究架構與研究問題 39 3.2 研究假設 40 3.3 問卷設計、研究變數與操作型定義 42 3.4 研究對象與抽樣方法 49 3.5 資料分析方法 50 4 第四章 問卷整理與分析: 51 4.1 問卷回收整理與基本資料分析 51 4.2 ANOVA分析 58 4.3 相關分析 63 4.4 迴歸分析 67 4.4.1 購買意願之迴歸分析 67 4.4.2 購買行為之迴歸分溪 70 4.4.3 中介效果檢定 73 5 第五章、結論與建議 78 5.1 研究結論 78 5.2 研究建議 84 參考文獻 86 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 健康促進 | zh_TW |
| dc.subject | 知覺風險 | zh_TW |
| dc.subject | 高齡化社會 | zh_TW |
| dc.subject | 投保行為 | zh_TW |
| dc.subject | 長照保險 | zh_TW |
| dc.subject | Long-term Care Insurance | en |
| dc.subject | Aging Society | en |
| dc.subject | Health Promotion | en |
| dc.subject | Perceived Risk | en |
| dc.subject | Insurance Behaviors | en |
| dc.title | 長照險的消費者輪廓：從認知、訊息 到行為之綜合分析 | zh_TW |
| dc.title | Consumer Profile of Long-Term Care Insurance : An Integrated Analysis of Cognition, Information, and Behavior | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 111-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 潘令妍;余峻瑜 | zh_TW |
| dc.contributor.oralexamcommittee | LING-YAN PAN;JUN-YU YU | en |
| dc.subject.keyword | 長照保險,高齡化社會,健康促進,知覺風險,投保行為, | zh_TW |
| dc.subject.keyword | Long-term Care Insurance,Aging Society,Health Promotion,Perceived Risk,Insurance Behaviors, | en |
| dc.relation.page | 94 | - |
| dc.identifier.doi | 10.6342/NTU202301169 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2023-06-30 | - |
| dc.contributor.author-college | 進修推廣學院 | - |
| dc.contributor.author-dept | 事業經營碩士在職學位學程 | - |
| 顯示於系所單位： | 事業經營碩士在職學位學程 | |
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