金融市場業務之策略地圖：以T銀行為例

Abstract

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The financial industry differs from other industries in that it only deals with financial products and requires a license to comply with laws and regulations. Companies need banks as business partners to enter cross-border markets as they connect their upstream and downstream supply chains. Furthermore, because Taiwan is a country that relies heavily on exports and imports, changes in exchange rates have a significant impact on corporate profits. Interest rate risk also has an impact on a company's net profit because paying interest on bank loans and other types of debt financing costs money. Market risk is a critical component of how a company manages its income. Banks can provide more services than just deposit and loan services. Banks, for example, can offer derivatives hedging solutions to help businesses manage market risks. Banks have many different types of customers, each of whom is distinctive and has different needs. This study divides banks' institutional customers into two groups: non-financial wholesale institutional counterparties and financial institution counterparties, and attempts to determine what is different and what is the same between two different counterparties' strategy maps in terms of learning and growth, internal business process, customers, and finance, in order to assist Bank T’s financial derivatives department in meeting its long-term goals of sustainable growth, based on the balanced scorecard.