台灣傳統電視新聞媒體的數位轉型-以Axios為借鏡

Abstract

GMBA不需要。

Digital social media has long been the main platform for generations to obtain news and information. In response to changes in the viewing habits of viewers, traditional TV media use exaggerated headlines to drive traffic and deceive click-through rates in order to compete with new media. However, in recent years, Taiwan Media literacy has improved, and more and more people have accepted the idea that knowledge is valuable. Audiences are willing to pay for quality content due to be sick of content farm and clickbait. Therefore. my thesis is focus on “how traditional TV escapes social media numbers trap but maintain the news quality. The local news industry is in the midst of a major strategic shift from reliance on shaky advertising revenue to asking readers to pay. Data analysis by Northwestern University’s Medill Spiegel Research Center has established that subscribers who make regular visits to a news website are more likely to keep their subscriptions.” Nicholas Johnston, Editor-in-Chief of Axios, views newsletters as “just a perfect way to reach a reader,” and indeed Axios is a leader in the field. The finding provides a hope and encouragement that combining quality content, clear headline and spread news by newsletter, makes it a subscription and fan circle, which could be a solution for traditional media dilemma in Taiwan but also rebuild the finance structure.