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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 孔令傑(Ling-Chieh Kung) | |
| dc.contributor.author | Yu-Ying Wang | en |
| dc.contributor.author | 王譽穎 | zh_TW |
| dc.date.accessioned | 2023-03-19T23:43:42Z | - |
| dc.date.copyright | 2022-09-05 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-08-31 | |
| dc.identifier.citation | References Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social Media in Marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177–1190. https://doi.org/10.1016/j.tele.2017.05.008 Almeida, F. (2015). The psychology of early institutional economics: The instinctive approach of Thorstein Veblen's conspicuous consumer theory. Economia, 16(2), 226–234. https://doi.org/10.1016/j.econ.2015.05.002 Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1 Choe, H. (2019). Eating together multimodally: Collaborative eating in mukbang, a Korean livestream of eating. Language in Society, 48(2), 171–208. https://doi.org/10.1017/s0047404518001355 Duani, N., Barasch, A., & Ward, A. (2018). Brought to you live”: On the consumption experience of live social media streams. ACR North American Advances. Guo, X., Li, W., Hu, H., He, L., & Li, S. (2021). Influencer marketing and traditional marketing in China: How does influencer marketing in the Leisure Food Industry Affect Purchase Intention. Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). https://doi.org/10.2991/assehr.k.211209.249 Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073 Ishak, F. A. C., Sah, A. M., Mohamad, S. F., & Bakar, A. Z. A. (2019). Looking for restaurants? An investigation of the utilization of social media as an effective search engine among millennial foodie. Communication, Information technology and Youth study (I-CITYS 2019), 72. Jones, M., & Nash, J. (2017). Eating ourselves into identity? An investigation into the relationship between dining-out experiences and identity production on Instagram amongst female young professionals. Journal of Promotional Communications, 5(2). Koufie, M. G. E., & Kesa, H. (2020). Millennials motivation for sharing restaurant dining experiences on social media. Afr. J. Hosp. Tour. Leis, 9, 1-25. Liang, P.-chi, & Huang, F. (2022). Food/beverage sales for 2021 affected by covid-19, down over 6%. Focus Taiwan. Retrieved June 27, 2022, from https://focustaiwan.tw/business/202201240020 Lima, M. M., Mainardes, E., & Cavalcanti, A. L. (2019). Influence of social media on restaurant consumers: A case study of Crab Island Restaurant. Journal of Foodservice Business Research, 22(5), 413–432. https://doi.org/10.1080/15378020.2019.1631657 Resti, N. D. (2013). The psychological effect of uploading food picture on social media to willingness to dine out. Journal of Social and Development Sciences, 4(7), 316–324. https://doi.org/10.22610/jsds.v4i7.767 Saydam, M. B., Arici, H. E., & Olorunsola, V. O. (2022). Key attributes of Michelin 3-star restaurants experiences: Evidence from TripAdvisor. Journal of Tourism and Gastronomy Studies. https://doi.org/10.21325/jotags.2022.978 Sloan, A. E. (2013). The foodie phenomenon. Food Technology, 67(2), 18. Spence, C., Mancini, M., & Huisman, G. (2019). Digital commensality: Eating and drinking in the company of Technology. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02252 Wang, Y.-chih. (2020). Taiwan's new-generation Food Revolution | industry | 2020-07-29 | Commonwealth Magazine. CommonWealth Magazine. Retrieved June 27, 2022, from https://english.cw.com.tw/article/article.action?id=2767 Zimmerman, J., & Brown-Schmidt, S. (2020). #foodie: Implications of interacting with social media for memory. Cognitive Research: Principles and Implications, 5(1). https://doi.org/10.1186/s41235-020-00216-7 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86231 | - |
| dc.description.abstract | Previous research has shown that sharing food is a form of nonverbal communication that allows one to create social intimacy with others and establish one’s social hierarchy. The purpose of this research was to identify possible factors that influence customers’ behaviour and attitude regarding social media and restaurant choices in Taiwan. A total of 501 responses were collected through an online questionnaire. The results have shown that respondents who value food tasting the most were more likely to know restaurants that are popular in Taiwan but were more likely to be influenced by the factors of deliciousness, dining atmosphere, and price (Hypothesis 1). Respondents were more likely to enjoy looking at foodporn on Facebook compared to Instagram. Contrary, they were more likely to share dining experiences or pictures on Instagram compared to Facebook (Hypothesis 2). Respondents who are highly influenced by social media were more likely to trust the reviews on social media if it is a Michelin-Starred restaurant compared to a non-Michelin-Starred restaurant (Hypothesis 3). The frequency of dining out was not positively correlated with the tendency to search for new restaurants through social media (Hypothesis 4). Overall, it was evident that social media play a crucial role in facilitating consumers’ restaurant search process and decision-making process. Future research can examine Western and Eastern countries to identify behavioural differences that may arise from cultural differences and expand into topics of social media influencers and key opinion leader (KOL) partnerships by examining the factors how these factors can influence customers’ purchasing decisions. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T23:43:42Z (GMT). No. of bitstreams: 1 U0001-3008202217063000.pdf: 2334101 bytes, checksum: 7ddc577c7f59a1bb60043721cd1f6a8d (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents Acknowledgement 1 Abstract 2 List of Tables 4 List of Figures 5 Chapter 1 : Introduction 6 1.1 Motivation 6 1.2 Research Objectives 7 1.3 Research Plan 7 Chapter 2 : Literature Review 8 Chapter 3 : Hypotheses and Research Method 13 3.1 Hypotheses 13 3.3.1 Hypothesis 1 13 3.3.2 Hypothesis 2 13 3.3.3 Hypothesis 3 13 3.3.4 Hypothesis 4 14 3.2 Procedure of Pre-Survey Collection 14 3.3 Procedure of Survey Collection 16 3.3.1 Questionnaire: Demographic Information 17 3.3.2 Questionnaire: Consumer Behaviour 18 3.3.3 Questionnaire: Consumer Attitude 19 Chapter 4 : Survey Analysis 21 4.1 Survey Sample 21 4.2 Data Description 21 4.2.1 Demographic Information 21 4.2.2 Consumer Behaviour 26 4.2.3 Consumer Attitude 36 4.3 Data Analysis 43 4.3.1 Hypothesis 1 43 4.3.2 Hypothesis 2 46 4.3.3 Hypothesis 3 48 4.3.4 Hypothesis 4 50 Chapter 5 : Conclusion and Future Direction 53 5.1 Conclusion 53 5.2 Future Direction 54 References 56 Appendices 59 Appendix A: Pre-Survey Questionnaire (Version One) 59 Appendix B: Survey Questionnaire (Version Two) 65 | |
| dc.language.iso | en | |
| dc.subject | F&B Industry | zh_TW |
| dc.subject | Social Media | zh_TW |
| dc.subject | Consumer Behaviour | zh_TW |
| dc.subject | Consumer Attitude | zh_TW |
| dc.title | 社群媒體對於顧客在台灣選擇餐廳的影響 | zh_TW |
| dc.title | The Impact of Social Media on Customers’ Restaurant Choices in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 余峻瑜(Jiun-Yu Yu),陳聿宏(Yu-Hung Chen) | |
| dc.subject.keyword | Social Media,Consumer Behaviour,Consumer Attitude,F&B Industry, | zh_TW |
| dc.relation.page | 71 | |
| dc.identifier.doi | 10.6342/NTU202202980 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-08-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2022-09-05 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
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