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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 堯里昂 | zh_TW |
dc.contributor.advisor | Leon van Jaarsveldt | en |
dc.contributor.author | 郭甫鋒 | zh_TW |
dc.contributor.author | Pufeng Kuo | en |
dc.date.accessioned | 2023-03-19T23:41:41Z | - |
dc.date.available | 2024-01-03 | - |
dc.date.copyright | 2022-09-30 | - |
dc.date.issued | 2022 | - |
dc.date.submitted | 2002-01-01 | - |
dc.identifier.citation | American Horticultural Therapy Association. (n.d.). Definitions and positions. Retrieved September 4, 2022, from https://www.ahta.org/ahta-definitions-and-positions
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Retrieved September 4, 2022, from https://www.dgbas.gov.tw/pointlist.asp Executive Yuan. (2021, April 29). New agriculture innovation promotion program. Retrieved September 4, 2022, from https://english.ey.gov.tw/News3/9E5540D592A5FECD/84bcb7a6-0163-448e-a296-a6b7bbd96a24 Fiscal Information Agency. (n.d.). Statistical report of tax donation expenses. Retrieved September 18, 2022, from https://www.fia.gov.tw/ Focus Taiwan. (2021, November 17). Charity warns of looming mental health crisis among Taiwan’s youth. Retrieved September 4, 2022, from https://focustaiwan.tw/society/202111170026 Grand View Research. (2020). Hydroponics market size, share & trends analysis report by type (aggregate systems, liquid systems), by crops (tomatoes, lettuce, peppers, cucumbers, herbs), by region, and segment forecasts, 2021–2028. Retrieved September 4, 2022, from https://www.grandviewresearch.com/industry-analysis/hydroponics-market Igarashi, M., Aga, M., Ikei, H., Namekawa, T., & Miyazaki, Y. (2015). Physiological and psychological effects on high school students of viewing real and artificial pansies. International Journal of Environmental Research and Public Health, 12(3), 2521–2531. https://doi.org/10.3390/ijerph120302521 Kalfoss, M. H. (2017). Attitudes to ageing among older Norwegian adults living in the community. British Journal of Community Nursing, 22(5), 238–245. https://doi.org/10.12968/bjcn.2017.22.5.238 Laws & Regulations Database of the Republic of China (Taiwan). (2022). Laws. Retrieved September 4, 2022, from https://law.moj.gov.tw/Eng/ Levy, B. R., & Myers, L. M. (2005). Relationship between respiratory mortality and self-perceptions of aging. Psychology & Health, 20(5), 553–564. https://doi.org/10.1080/14768320500066381 Levy, B. R., Slade, M. D., & Kasl, S. V. (2002). Longitudinal benefit of positive self-perceptions of aging on functional health. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 57(5), P409–P417. https://doi.org/10.1093/geronb/57.5.P409 Lu, L. (2012). Attitudes towards aging and older people’s intentions to continue working: A Taiwanese study. Career Development International, 17(1), 83–98. https://doi.org/10.1108/13620431211201346 McConatha, J. T., Hayta, V., Rieser-Danner, L., McConatha, D., & Polat, T. S. (2004). Turkish and US attitudes toward aging. Educational Gerontology, 30(3), 169–183. https://doi.org/10.1080/03601270490272106 Milligan, W. L., Prescott, L., Powell, D. A., & Furchtgott, E. (1989). Attitudes towards aging and physical health. Experimental Aging Research, 15(1), 33–41. https://doi.org/10.1080/03610738908259756 Ministry of Education. (2006). Toward the aged society: Policies on education for older adults. Taipei: Ministry of Education. Mock, S. E., & Eibach, R. P. (2011). Aging attitudes moderate the effect of subjective age on psychological well-being: Evidence from a 10-year longitudinal study. Psychology and Aging, 26(4), 979–986. https://doi.org/10.1037/a0023877 National Central Library. (n.d.). Statistical report. Retrieved September 4, 2022, from https://stat.ncl.edu.tw/bulletinYear.jsp?p=00000004 National Development Council. (n.d.). Population projections for the R.O.C. (Taiwan). Retrieved September 4, 2022, from https://pop-proj.ndc.gov.tw/main_en/index.aspx Reichstadt, J., Sengupta, G., Depp, C. A., Palinkas, L. A., & Jeste, D. V. (2010). Older adults’ perspectives on successful aging: Qualitative interviews. The American Journal of Geriatric Psychiatry, 18(7), 567–575. https://doi.org/10.1097/JGP.0b013e3181e040bb Slotman, A., Cramm, J. M., & Nieboer, A. P. (2017). Validation of the aging perceptions questionnaire short on a sample of community-dwelling Turkish elderly migrants. Health and Quality of Life Outcomes, 15(1), 1–12. https://doi.org/10.1186/s12955-017-0619-7 Small and Medium Enterprise Administration, Ministry of Economic Affairs. (2022, March 14). Program of SMEs operation and finance assistance. Retrieved September 4, 2022, from https://www.moeasmea.gov.tw/article-en-2614-4726 Taiwan Home Hydroponic Vegetables Consumable materials Supply Center. (2012, November 13). Hydroponic supplies used. Retrieved September 4, 2022, from http://www.1212.com.tw/yang/Eind.html Thomala, L. L. (2022, May 12). Penetration of leading social networks in Taiwan as of 3rd quarter 2021. Retrieved September 4, 2022, from https://www.statista.com/statistics/295611/taiwan-social-network-penetration/ World Health Organization. (2021, October 4). Ageing and health. Retrieved September 4, 2022, from https://www.who.int/news-room/fact-sheets/detail/ageing-and-health World Health Organization. (2002). Active ageing: A policy framework. Retrieved September 4, 2022, from https://apps.who.int/iris/handle/10665/67215 | - |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86197 | - |
dc.description.abstract | 根據國家發展委員會的數據,台灣從1993年開始向老年社會,2018年進入老年社會.由於出生率迅速下降和預期壽命增加,台灣預計於2025年將進入到超老年社會。有一些與老年相關的生理和心理變化可能導致情緒不穩定和不同程度的抑鬱症。心理健康會影響人們的思維、行為和感受。它還與身體健康高度相關。研究表明,老年人受益於支持性的社會聯繫和親密的人際關係。為鼓勵老年人積極參與社會,教育部(2006年)發布了題為《邁向老年社會:老年人教育政策》的白皮書。從那時起,相關課程因此蓬勃.
台灣在2020年,於行善指數(Centre for Asian Philanthropy and Society, 2020)中,為得分最高的經濟體之一。它還展示了通過亞洲慈善與社會中心 (CAPS) 在社會部門進行的定期政策諮詢和社會交付組織 (SDO) 的高比例參與。根據內政部(n.d.)的數據,註冊社會服務和慈善機構的數量從 2012 年的 12,630 家增加到 2017 年的 16,606 家,增長率為 31%。 為解決台灣的環境和社會問題,函漾股份有限公司(CE)旨在為老年人和弱勢群體提供適合老年人的農田。該策略的主要目標是鼓勵採用水培技術和園藝療法,以增加老年人和弱勢群體(參與者)的社會參與度,從而提高他們的生活質量。為實現這些目標,CE 正在尋求企業社會責任 (CSR) 基金以及環境、社會和治理 (ESG) 企業和個人的財務支持。 ESG 不僅是一種趨勢,而且是現在的必需品,CE 認為它是其事業願景中不可或缺的一部分。 CE 的商業模式側重於環境和社會方面,包括採用水培農業,這是一種環保和可持續的農業技術。它還應用園藝療法來幫助人們改善身心健康。 為實現其願景,CE 以循環生態系統為商業模式,與業主、參與者和 CSR/ESG 公司合作,保護環境,關愛老年人和弱勢群體。 CE在台中大甲設立了最初的商業和示範溫室基地。未來,它希望擴展到台灣北部。 | zh_TW |
dc.description.abstract | According to the National Development Council (n.d.), Taiwan started the transition to an aged society in 1993, became an aged society in 2018, and is expected to transition to a super-aged society in 2025 due to the rapidly declining birth rate and increasing life expectancy. There are some physical and psychological changes associated with old age that may lead to emotional instability and varying degrees of depression. Mental health affects how people think, act and feel. It also has a high correlation with physical health. Research suggests that seniors benefit from supportive social connections and close personal relationships. To encourage seniors to actively participate in society, the Ministry of Education (2006) published a white paper entitled “Toward the Aged Society: Policies on Education for Older Adults.” Since then, hundreds of classes for senior learning have been developed.
Taiwan was one of the highest-scoring economies in the Doing Good Index in 2020 (Centre for Asian Philanthropy and Society, 2020). It also demonstrated a high proportion of regular policy consultations and participation of social delivery organizations (SDOs) in the social sector through the Centre for Asian Philanthropy and Society (CAPS). According to the Ministry of Interior (n.d.), the number of registered institutions for social service and charity increased from 12,630 in 2012 to 16,606 in 2017, thereby demonstrating a growth rate of 31%. To address the environmental and social issues in Taiwan, Cultural Empowerment Company Limited (CE) aims to provide age-friendly farmlands not only to the elders but also to the disadvantaged. The primary objectives behind this strategy are to encourage the adoption of hydroponic techniques and horticultural therapy to increase the social participation of the elders and the disadvantaged (participants) to improve their quality of life. To meet these objectives, CE is looking for financial support from Corporate Social Responsibility (CSR) funds and from Environmental, Social and Governance (ESG) enterprises and individuals. ESG is not only a trend but also a necessity now, and CE considers it to be an integral part of its business vision. CE’s business model focuses on environmental and social aspects that include adopting hydroponic farming, which is an environmentally-friendly and sustainable farming technique. It also applies horticultural therapies to help people improve their physical and mental health. To realize its vision, CE uses a circular ecosystem as its business model to work with landlords, participants, and CSR/ESG companies to protect the environment and take care of the elders and the disadvantaged. CE has set up its initial business and demonstration greenhouse site in Dajia, Taichung. In the future, it hopes to expand to the northern part of Taiwan. | en |
dc.description.provenance | Made available in DSpace on 2023-03-19T23:41:41Z (GMT). No. of bitstreams: 1 U0001-2309202218505800.pdf: 2904778 bytes, checksum: 5677d77796a13e213dad690e1195cf5d (MD5) Previous issue date: 2022 | en |
dc.description.tableofcontents | Executive Summary i
Table of Contents iii List of Figures v List of Tables vi List of Abbreviations vii 1. Introduction of the Company 1 1.1 The Interest of the Business 1 1.2 Business Concept 2 1.3 Company’s Vision and Mission 2 1.4 Name and Logo 3 1.5 Farmland/Greenhouse 4 2. Marketing Environment Analysis 5 2.1 Industry Introduction 5 2.2 Porter’s Five Forces Analysis 6 2.3 SWOT Analysis 11 2.4 PESTEL Analysis 13 2.5 Competitor Analysis 18 3. Consumer Research 27 3.1 Segmentation Strategy 27 3.2 Market Research 27 4. Business Development 29 4.1 Business Model Canvas 29 4.2 Value Proposition Canvas 42 5. Marketing Strategy 48 5.1 Organizational Management 48 5.2 Business and Operation Strategy 50 5.3 Marketing Strategy 55 6. Expansion Strategy 59 6.1 Farmland Expansion 59 6.2 Network Expansion 59 6.3 Landlord Partnership 59 7. Financial Plan 61 7.1 Income Statement 61 7.2 Break-Even Analysis 63 7.3 Net Profit Margin Analysis 64 7.4 Balance Sheet 64 References 65 | - |
dc.language.iso | en | - |
dc.title | 打造模組化水耕莊園提供高齡與弱勢族群園藝治療商業計畫 | zh_TW |
dc.title | Business Plan for Modular Hydroponic Farmlands for Elder-Friendly and Socially Disadvantaged Horticultural Therapy | en |
dc.type | Thesis | - |
dc.date.schoolyear | 110-2 | - |
dc.description.degree | 碩士 | - |
dc.contributor.oralexamcommittee | 許文馨;謝昇峯 | zh_TW |
dc.contributor.oralexamcommittee | Wen-Hsin Hsu;Sheng-Feng Hsieh | en |
dc.subject.keyword | 水耕,園藝治療, | zh_TW |
dc.subject.keyword | Horticultural therapy,Hydroponic, | en |
dc.relation.page | 69 | - |
dc.identifier.doi | 10.6342/NTU202203940 | - |
dc.rights.note | 同意授權(全球公開) | - |
dc.date.accepted | 2022-09-29 | - |
dc.contributor.author-college | 管理學院 | - |
dc.contributor.author-dept | 企業管理碩士專班 | - |
dc.date.embargo-lift | 2025-09-23 | - |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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