Crave & Craft: 泰國客製化烘培屋商業計劃書

Abstract

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Since 2019, not only have a lot of businesses been closed down because of the pandemic, but people’s lives have also been affected both physically and mentally by this situation. It was also a time when all things, either business conduct or people’s behavior, started to change significantly, leading everyone to transition to a new normal. Undoubtedly, this crisis caused many problems, but it also gave rise to more adaptive and innovative industries. The food industry was one of the sectors heavily impacted because of the change in customers’ lifestyles. However, no one could expect that there would be a massive shift from a traditional dine-in experience to a boom in online ordering. Therefore, new and existing restaurant businesses tried to develop more advanced business plans to turn these challenges into opportunities. Crave & Craft Inc. (hereinafter referred to as “the Company”) is one such organization that wants to follow suit. It is a small bakery business enterprise located in Bangkok, Thailand. It plans to adopt the customer-centric strategy in response to the ongoing crisis situation by offering premium, yet affordable bakery products with an option to customize the recipes according to personal taste and preference. Therefore, the objective of this business plan is to study the possibility of Crave & Craft’s business model, its practicality, and the possible income it may generate in long term.