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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85402
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎(Seng-Cho T Chou)
dc.contributor.authorEdward Yen-Ting Kuoen
dc.contributor.author郭彥廷zh_TW
dc.date.accessioned2023-03-19T23:16:11Z-
dc.date.copyright2022-07-26
dc.date.issued2022
dc.date.submitted2022-07-21
dc.identifier.citationAndrei Hagiu, “Strategic Decisions for Multisided Platform” MIT Sloan Management Review, December 19, 2013. [http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/], accessed January 2017. Avis Wu, “專家教你把握4原則找「健身教練」不出錯!健身教練費用公開”,[https://www.womenshealthmag.com/tw/fitness/work-outs/g34202777/good-personal-trainer/], accessed Sept 2020. Chung-Hua Institution for Economic Research, “我國107年度運動產業產值及就業人數等統計研究”,[https://www.sa.gov.tw/Resource/1/1/1/4689/107%E5%B9%B4%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%E5%A0%B1%E5%91%8A0806v.pdf], accessed April 2022. Huang Yishan, “2021年健身房產業調查報告”, [https://www.twtrend.com/trend-detail/gymsurvey01/], accessed April 2022. Hsin-Mei Chang “PropertyEasy.com – An Online Platform for Effective Management of Real Estate Property Transaction and Property Leasing” July 2017 Marketdata LLC, “The U.S. Weight Loss & Diet Control Market”, Research and Markets, March, 2021, [https://www.researchandmarkets.com/reports/5313560/the-u-s-weight-loss-and-diet-control-market?utm_source=BW&utm_medium=PressRelease&utm_code=twb39p&utm_campaign=1516435+-+U.S.+Weight+Loss+%26+Diet+Control+Market+Report+2021%3a+Market+Reached+a+Record+%2478+Billion+in+2019%2c+but+Suffered+a+21%25+Decline+in+2020+Due+to+COVID-19+-+Forecast+to+2025&utm_exec=chdo54prd]. Market Data forecast, “APAC Weight Loss and Diet Management Market Research Report – Segmented By Diet, Equipment, Services and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Industry Size, Share, Trends and Growth Forecast (2021 to 2026)”, Market Data forecast, April, 2021, [https://www.marketdataforecast.com/market-reports/asia-pacific-weight-loss-and-diet-management-market]. Market Data Forcast, “Europe Weight Loss and Diet Management Market Research Report – Segmented By Diet, Equipment, Services and Country (United Kingdom, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands and Rest of Europe) – Industry Analysis on Size, Share, Trends, COVID-19 Impact and Growth Forecast”, Market Data Forcast, apirl 2021, [https://www.marketdataforecast.com/market-reports/europe-weight-loss-and-diet-management-market]. Naresh Jain, (2009). 'Run marathons, not sprints'. The Fashion Muscle, “https://thefashionmuscles.com/fitness-trainer-certificate/”, Domain, February, 2022, [https://www.domain.com.au/news/vacancy-rates-remain-tight-to-start-the-year/], accessed April 2022. Sports Administration, Ministry of Education, “108 年度我國民眾運動消費支出調查”, “https://www.sa.gov.tw/Resource/1/1/1/5585/108%E5%B9%B4%E5%BA%A6%E6%88%91%E5%9C%8B%E6%B0%91%E7%9C%BE%E9%81%8B%E5%8B%95%E6%B6%88%E8%B2%BB%E6%94%AF%E5%87%BA%E8%AA%BF%E6%9F%A5-%E5%AE%9A%E7%A8%BF.pdf ”, December 2021. Sports Administration of Taiwan, “我國107年度運動產業產值及就業人數等統計研究”, June 2020, [https://www.sa.gov.tw/Resource/1/1/1/4689/107%E5%B9%B4%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%E5%A0%B1%E5%91%8A0806v.pdf], accessed May 2022. Wikipedia, “Google Ads”, [https://en.wikipedia.org/wiki/Google_Ads], accessed April 2022.
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85402-
dc.description.abstract無zh_TW
dc.description.abstractHealth-related services like gym training services, scuba diving training, mountain climbing training, massage services, rehabilitation services, and dietitian services are getting a lot more popular in the world especially in Taiwan due to the aging society. Transparency of the pricing for the health-related services along with the quality it can provide has always been a big topic for the end customers when they face choosing one for themselves. These end customers are looking for cheap, effective, and good-quality health-related services programs to fulfill their desires and needs. Also, there are getting more and more health-related services providers (fitness training, dietitian, etc…) in Taiwan that can help to fulfill end customers' needs. However, the end customers and health-related service providers never know each other existed since currently most of the passing information is by word of mouth or basic online research. SlimAndFit online app is dedicated to link between both parties together with an efficient way to help both parties to better understand each other. SlimAndFit application will provide web-based services to both end customers and health-related professionals around the desired search areas to link up with each other. The end customer can choose a different variety of health-related services based on their needs and the rating comments provided by other end customers to the health-related service providers. Based on this information, it will be much easier for the end customer to achieve their goals. Also, on the other hand, health-related professional service providers can fulfill their need to increase their end customer base/source. Another benefit to health-related professional service providers is to reduce the overhead charge they need to pay to the facility where they currently worked at.en
dc.description.provenanceMade available in DSpace on 2023-03-19T23:16:11Z (GMT). No. of bitstreams: 1
U0001-1007202200164100.pdf: 1723727 bytes, checksum: f4caa3de53a95bdad9d58b185c4d99e0 (MD5)
Previous issue date: 2022
en
dc.description.tableofcontentsTABLE OF CONTENT Executive Summary 1 1. Introduction & Background of Enterprise 4 1.1 Information Ambigulty In The Diet And Fitness Industery 4 1.2 Company Information 6 1.3 Company’s Vision, Missions & Objectives 7 1.3.1 Vision 7 1.3.2 Missions 7 1.3.3 Objectives 7 1.4 Business Model 8 2. Products & Services 9 2.1 Service Model 9 2.2 Information Management 10 2.2.1 Information Flow & Management for Transaction Management Service 10 2.2.2 Information Flow & Management for Information Transaction Service 11 2.2.3 Cloud and Database management 12 2.3 Service Descriptions 13 2.3.1 Grading system and services 14 2.3.2 Communication systems service 16 2.3.3 Information patrol Services 17 2.4 Revenue Stream & Profit Model 18 3. Market Analysis 19 3.1 Selection of Initial market 19 3.2 Overview of The Selected Market 22 3.2.1 Market Size 22 3.2.2 Market Characteristics 24 3.3 Market Survey 26 3.3.1 Survey for End customers who need health-related services & Heath-related service providers 26 3.4 Competition 29 3.4.1 Direct Competition 29 3.4.2 Indirect Competition 29 3.4.3 World Gym 30 3.4.4 Fitness Factory 30 3.4.5 TURE Yoga / Fitness 31 3.4.6 Google Ads 32 4. Competitiveness Analysis 33 4.1 External Market environment 33 4.1.1 Threat of New Entrant 34 4.1.2 Suppliers’ Bargaining Power 34 4.1.3 Buyers’ Bargaining Power 34 4.1.4 Threat of Substitutes 34 4.1.5 Competitive Rivalry 35 4.2 SWOT Analysis 35 5. Implementation Strategies 38 5.1 Business Development Strategies 38 5.2 Organisational Structure 39 5.3 Marketing Strategy 41 5.4 Pricing Strategy 42 5.4.1 Pricing for Transaction Management Services 42 5.4.2 Rules for end customers & Service providers when fill out feedback after class 43 5.4.3 Pricing for Advertising Space 44 6. Financial Plan 45 6.1 Sale Forecast 45 6.2 Pro Forma financial Statement 47 6.3 Profit Margin Analysis 49 7. Exit or Expansion Strategy 50 Bibliography & Reference 51
dc.language.isoen
dc.subject商業計劃書zh_TW
dc.subject程式zh_TW
dc.subject健康zh_TW
dc.subjectHealth-Relateden
dc.subjectBusiness Planen
dc.subjectAPPen
dc.titleSlimAndFit APP–有效率購買健康服務相關之網路平台zh_TW
dc.titleSlimAndFit – An Online Platform for Effective Buying Health-Related Services online program platformen
dc.typeThesis
dc.date.schoolyear110-2
dc.description.degree碩士
dc.contributor.oralexamcommittee陳建錦(Chien-Chin Chen),盧信銘(Hsin-Min Lu)
dc.subject.keyword商業計劃書,健康,程式,zh_TW
dc.subject.keywordHealth-Related,Business Plan,APP,en
dc.relation.page53
dc.identifier.doi10.6342/NTU202201374
dc.rights.note同意授權(全球公開)
dc.date.accepted2022-07-22
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
dc.date.embargo-lift2022-07-26-
顯示於系所單位:管理學院企業管理專班(Global MBA)

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