NFT 影響的個案研究:NFT 與傳統藝術市場的比較

Abstract

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Traditional methods of reaching audiences for art collectors and creators have commonly relied on a mechanism whereby artists produce works and supply them to an intermediary, such as an art gallery (Choi, 2022; Nadini et al., 2021). However, once it was established, the model demonstrated its ability to advance an artist's career and produce cash. This approach made it challenging for artists and collectors to find ways to reach their target consumers (Chalmers et al., 2022). Recent changes to the art industry, particularly those related to NFT and other digital technologies, have eliminated long-standing obstacles to entry for young artists and collectors, thereby giving them chances to connect with audiences in novel ways (Nadini et al., 2021). While there is still a lot of speculation and hesitation, the ideas presented here will show the similarities and differences between the traditional art market and the NFT art market. This paper argues that NFT art and technology will impact and change the current traditions of the industry. Interviews will be conducted with industry experts and young collectors to understand such research better. The paper's structure will start with a literature review of both the traditional and NFT art markets, followed by a comparison of the statistics between the two markets. Subsequent sections discuss findings in the light of Porter's five forces, platform strategy, value proposition canvas, and interview analysis. Lastly, the paper summarizes the findings and limitations and addresses other current and future industries that NFTs will impact.