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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 余峻瑜(Jiun-Yu Yu) | |
| dc.contributor.author | Te-Kai Shang | en |
| dc.contributor.author | 尚德凱 | zh_TW |
| dc.date.accessioned | 2023-03-19T21:26:50Z | - |
| dc.date.copyright | 2022-07-05 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-06-02 | |
| dc.identifier.citation | 蔡宛宜 (Tsai, W.-Y.). (2017). 統計應用分析報告:臺北市運動場館與體育活動概況 (Statistical Application Analysis Report of Exercise Areas and Activities Survey of Taipei City). 臺北市政府主計處 (Department of Budget, Accounting and Statistics, Taipei City Government, Republic of China). https://www-ws.gov.taipei/Download.ashx?u=LzAwMS9VcGxvYWQvMzY3L3JlbGZpbGUvNDUwMDAvNzY2MzIyNy9hZTFhMTZlZC03MDMxLTQ3OTYtYTI4My04MTg0YjA1MGJmMTcucGRm&n=MTA2MTHoh7rljJfluILpgYvli5XloLTppKjoiIfpq5TogrLmtLvli5XmpoLms4EucGRm&icon=.pdf 中華民國行政院研究發展考核委員會 (Research, Development and Evaluation Commission, Executive Yuan, Republic of China). (2012). 「改善國民運動環境與打造運動島計畫」查證報告 (The Verification Report of Public Sports Environment Improvement and Molding Taiwan into a Sports Island Plan). https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNTY4Ny80NzQyLzAwMjc2MzVfMi5wZGY%3D&n=MTAxLTAwM%2BaUueWWhOWci%2BawkemBi%2BWLleeSsOWig%2BiIh%2BaJk%2BmAoOmBi%2BWLleWztuioiOeVq%2BafpeitieWgseWRii5wZGY%3D&icon=..pdf 中華民國教育部體育屬 (Sports Administration, Ministry of Education, Republic of China). (2014). 國民運動中心規劃參考準則 (Civil Sports Centers Planning Guidelines). https://www.sa.gov.tw/Resource/Other/f1426493527848.pdf 中華民國教育部體育屬運動設施組 (Sports Facilities Division, Sports Administration, Ministry of Education, Republic of China). (2021, November 29). 國民運動中心 (Civil Sports Centers). https://www.sa.gov.tw/PageContent?n=2418 中華民國財政部推動促參司 (Department for the Promotion of Private Participation, Ministry of Finance, Republic of China). (n.d.). 促參簡介 (Introduction of the Department for the Promotion of Private Participation). https://ppp.mof.gov.tw/WWW/about.aspx 救國團-救國團全球資訊網 (China Youth Corps). (2009). 關於我們 (Introduction of China Youth Corps). https://www.cyc.org.tw/about#4 救國團-救國團受託經營管理各運動中心 (China Youth Corps Operation Transfer Sport Centers). (n.d.). 運動中心 (Sports Center). https://sc.cyc.org.tw/sportscenter/1 中華民國臺北市政府體育局 (Department of Sports, Taipei City Government, Republic of China). (2020). 民國108年臺北市各運動中心場地開放使用情形 (The 2019 Operational Use of Taipei City Civil Sports Center). https://www-ws.gov.taipei/Download.ashx?u=LzAwMS9VcGxvYWQvMzQwL3JlbGZpbGUvMTYzNzEvODE1NDU1NS84NzUxM2I0OS1lMTg0LTQzNDItODBlOC05YzYyYTE3YTZhY2UucGRm&n=KDExMDcwLTA0LTAzKTcu6Ie65YyX5biC5ZCE6YGL5YuV5Lit5b%2bD5aC05Zyw6ZaL5pS%2b5L2%2f55So5oOF5b2iKOW5tOWgsSkucGRm&icon=..pdf 中華民國臺北市政府體育局 (Department of Sports, Taipei City Government, Republic of China). (2019). 民國107年臺北市各運動中心場地開放使用情形 (The 2018 Operational Use of Taipei City Civil Sports Center). https://www-ws.gov.taipei/Download.ashx?u=LzAwMS9VcGxvYWQvMzQwL3JlbGZpbGUvMTYzNzEvODE1NDYwMi9kYWNlZmUyOC1jMjRhLTQxZjQtYTYxMi03NjNhNzAxZjJmMWQucGRm&n=KDExMDcwLTA0LTAzKTYu6Ie65YyX5biC5ZCE6YGL5YuV5Lit5b%2bD5aC05Zyw6ZaL5pS%2b5L2%2f55So5oOF5b2iLnBkZg%3d%3d&icon=..pdf 中華民國臺北市政府體育局 (Department of Sports, Taipei City Government, Republic of China). (2018). 民國106年臺北市各運動中心場地開放使用情形 (The 2017 Operational Use of Taipei City Civil Sports Center). https://www-ws.gov.taipei/Download.ashx?u=LzAwMS9VcGxvYWQvMzQwL3JlbGZpbGUvMTYzNzEvODE1NDYwOS8wODJkZjA5Ny1iNjZhLTQ2ZDYtOGY2MS0wMmFlNmFiYzRlMmEucGRm&n=MTEwNzAtMDQtMDMtLTYu6Ie65YyX5biC5ZCE6YGL5YuV5Lit5b%2bD5aC05Zyw6ZaL5pS%2b5L2%2f55So5oOF5b2iKDEwNjAxLTEyKS5wZGY%3d&icon=..pdf 中華民國臺北市政府體育局 (Department of Sports, Taipei City Government, Republic of China). (2017). 民國105年臺北市各運動中心場地開放使用情形 (The 2016 Operational Use of Taipei City Civil Sports Center). https://www-ws.gov.taipei/Download.ashx?u=LzAwMS9VcGxvYWQvMzQwL3JlbGZpbGUvMTYzNzEvODE1NDY1MS85NmJlMzEzOS0zMTIwLTRkNTUtOGM4Ny05OGVjNmIzM2NmYjEucGRm&n=MTA15bm06Ie65YyX5biC5ZCE6YGL5YuV5Lit5b%2bD5aC05Zyw6ZaL5pS%2b5L2%2f55So5oOF5b2iKDEwNeW5tOWgsSkucGRm&icon=..pdf 臺北市媒體服務代理商協會 (Media Agency Association of Taipei City). (2020). 2020臺灣媒體白皮書 (2020 Media White Paper in the R.O.C.). https://maataipei.org/download/2020%E5%AA%92%E9%AB%94%E7%99%BD%E7%9A%AE%E6%9B%B8/ World Advertising Research Center. (2018). Global Ad Trends. http://www.dmi-org.com/downloads/WARC_GAT%20NOVEMBER%2018%20%E2%80%93%20SAMPLE.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83995 | - |
| dc.description.abstract | Civil sports centers are an indicator of an advanced country. The popularization of civil sports centers is not only a reflection of a country’s economy and culture but also the infrastructure of the sports industry. In 2000, the Mayor of Taipei, Ma Ying-jeou began a Taipei City Civil Sports Center plan in all 12 districts of Taipei. These 12 civil sports centers are the earliest; this achievement successfully influenced the policy and became the foundation of the civil sports centers of the R.O.C. As of November 29th, 2021, there were 51 civil sports centers in the R.O.C., and China Youth Corps (CYC) currently operates 16 of them. The total attendances of the CYC’s six Taipei City Civil Sports Centers from 2016 to 2019 demonstrates an increase of citizens’ exercise behavior and the growth of population levels of sports participation. Attendance is the critical factor of the civil sports centers’ operation since it directly affects the finances. However, besides the direct income for civil sports centers which includes the entry fees, fitness classes, and rental of facilities, there is another approach to increase the income that only requires minimal effort which is called out-of-home (OOH) advertising rental to create passive income. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T21:26:50Z (GMT). No. of bitstreams: 1 U0001-2705202220163700.pdf: 2987680 bytes, checksum: 168f9c3ed986409a8c02df61655b8e23 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Acknowledgement i Abstract ii Table of Contents iii List of Figures v List of Tables vi Chapter 1: Introduction 1 1.1 The Origin of Civil Sports Centers of the R.O.C. 1 1.2 The Guidelines and Strategy Map of Civil Sports Centers of the R.O.C. 4 1.3 Service Areas and Populations of Civil Sport Centers of the R.O.C. 6 1.4 The Development of the Civil Sports Centers of the R.O.C. 7 Chapter 2: China Youth Corps and the Private Participation Infrastructure Projects of Civil Sports Centers of the R.O.C. 11 2.1 The Private Participation Infrastructure Projects of the R.O.C. 11 2.2 The Participation of China Youth Corps in Civil Sports Centers of the R.O.C. 13 2.3 The Operational Plan of China Youth Corps 15 Chapter 3: Data Collection and Analyzation 17 3.1 Facilities of Taipei City Civil Sports Centers Operated by China Youth Corps in the R.O.C 17 3.2 The Attendance Data of Taipei City Civil Sports Centers Operated by China Youth Corps in the R.O.C. 25 3.3 Data Analyzation of Taipei City Civil Sports Centers Operated by China Youth Corps in the R.O.C. 32 Chapter 4: Out-of-Home Advertising and Value 34 4.1 Passive Income for Civil Sports Centers 34 4.2 Out-Of-Home Advertising 34 4.3 The Potential Value of Out-of-Home Advertising of Taipei City Civil Sports Centers Operated by China Youth Corps in the R.O.C. 37 Chapter 5: Conclusion 44 References 46 | |
| dc.language.iso | en | |
| dc.subject | 戶外廣告 | zh_TW |
| dc.subject | 臺北市運動中心 | zh_TW |
| dc.subject | 救國團 | zh_TW |
| dc.subject | 國民運動中心 | zh_TW |
| dc.subject | 家外廣告 | zh_TW |
| dc.subject | China Youth Corps | en |
| dc.subject | Out-of-Home Advertising | en |
| dc.subject | OOH | en |
| dc.subject | Civil Sports Center | en |
| dc.subject | Civil Recreation Center | en |
| dc.subject | Taipei City Sports Center | en |
| dc.title | 中華民國國民運動中心家外廣告價值 - 以救國團營運之臺北市國民運動中心為例 | zh_TW |
| dc.title | Out-of-Home Advertising Value: A Case of Taipei City Civil Sports Centers Operated by China Youth Corps in the Republic of China | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 110-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 謝源弘(James Hsieh) | |
| dc.contributor.oralexamcommittee | 陳立宗(Louis Chen) | |
| dc.subject.keyword | 家外廣告,戶外廣告,國民運動中心,臺北市運動中心,救國團, | zh_TW |
| dc.subject.keyword | Out-of-Home Advertising,OOH,Civil Sports Center,Civil Recreation Center,Taipei City Sports Center,China Youth Corps, | en |
| dc.relation.page | 50 | |
| dc.identifier.doi | 10.6342/NTU202200817 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2022-06-06 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| U0001-2705202220163700.pdf 未授權公開取用 | 2.92 MB | Adobe PDF |
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