Skip navigation

DSpace

機構典藏 DSpace 系統致力於保存各式數位資料(如:文字、圖片、PDF)並使其易於取用。

點此認識 DSpace
DSpace logo
English
中文
  • 瀏覽論文
    • 校院系所
    • 出版年
    • 作者
    • 標題
    • 關鍵字
    • 指導教授
  • 搜尋 TDR
  • 授權 Q&A
    • 我的頁面
    • 接受 E-mail 通知
    • 編輯個人資料
  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/836
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎(Dr. Tim Chou)
dc.contributor.authorJamison K. Shefferen
dc.contributor.author費玉清zh_TW
dc.date.accessioned2021-05-11T05:09:29Z-
dc.date.available2019-02-14
dc.date.available2021-05-11T05:09:29Z-
dc.date.copyright2019-02-14
dc.date.issued2019
dc.date.submitted2019-02-12
dc.identifier.citationTealit “Tutors” https://tealit.com/index.php?view=section&sid=72
Tealit “Tutoring Jobs” https://www.tealit.com/?view=section&sid=69
Tealit. “November 28 2018 Tutoring Jobs” https://www.tealit.com/?view=section&sid=69
Tealit. “Jan 11 2019 Tutoring Jobs” https://www.tealit.com/?view=section&sid=69
ESL Dewey. “ESL Dewey Job Board” http://www.esldewey.com.tw/joblisting_search.php?id=&Search_Country=Taiwan&Search_SchoolType=%25&Search_JobType=%25&submit=Search
News, Bloomberg. 'Virtual American Tutors are Helping Chinese Kids to Learn English: Online Schools Battle with Traditional Schools for Supremacy in an $80bn Market.' Independent. https://www.independent.co.uk/news/business/analysis-and-features/virtual-american-tutors-chinese-kids-learn-english-china-high-tech-online-education-a7936006.html
Conboye, Janina. “Entrepreneurship: VIPKid founder Cindy Mi’s global online classroom” Financial Times. https://www.ft.com/content/2d471578-f7d1-11e7-a4c9-bbdefa4f210b
VIPKID. “VIPKID Teacher’s Portal”https://www.vipkidteachers.com/
Crunchbase. “VIPKID Crunchbase” https://www.crunchbase.com/organization/vipkid#section-funding-rounds
Bloomberg. “China's VIPKid Is Raising Funds at Over $3 Billion Value” https://www.bloomberg.com/news/articles/2018-04-26/china-s-vipkid-is-said-raising-funds-at-over-3-billion-value
iTutorGroup. http://www.itutorgroup.com/
News, Bloomberg. “China's iTutorGroup Targets $2 Billion Valuation Ahead of IPO” Bloomberg. https://www.bloomberg.com/news/articles/2018-04-24/china-s-itutorgroup-targets-2-billion-valuation-ahead-of-ipo
Crunchbase. “Italki Crunchbase” https://www.crunchbase.com/organization/italki#section-overview
AmazingTalker. “English Tutors and Teachers Online” https://en.amazingtalker.com/tutors/english
SkimaTalk. “Sharing the world’s knowledge” https://www.skimatalk.com/en
Kim, W. Chan, and Renée Mauborgne. Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press, 2014.
Tealit. “Teachers Available to Teach in Taiwan” https://www.tealit.com/?view=section&sid=30
Image taken from https://www.tealit.com/?view=section&sid=30
Tealit. “Teaching Jobs Available” https://www.tealit.com/?view=section&sid=29
Image taken from https://www.tealit.com/?view=section&sid=29
ESL Dewey. “ESL Dewey Job Board” http://www.esldewey.com.tw/joblisting_search.php?id=&Search_Country=Taiwan&Search_SchoolType=%25&Search_JobType=%25&submit=Search
Teach Taiwan. “Teach English in Taiwan” http://teachtaiwan.com.tw/english/02_jobs/00_list.php?page=1
Craigslist. “Jobs” https://taipei.craigslist.org/d/education-teaching/search/edu
Facebook. “Teaching English in Taiwan” https://www.facebook.com/groups/teachingenglishintaiwan/
Facebook. “Taiwan English Teaching Jobs” https://www.facebook.com/groups/702625523150392/?ref=br_rs
Facebook. “Taiwan English Teacher Job Openings” https://www.facebook.com/groups/TaiwanTeachingJobs/?ref=br_rs
Ministry of Labor “Labor Standards” https://english.mol.gov.tw/homeinfo/6457/6558/6576/
Tealit. “More Jobs” https://www.tealit.com/?view=section&sid=36
Image taken from https://www.tealit.com/?view=index
Contact Taiwan. “Situated in the heart of Asia” https://www.contacttaiwan.tw/main/index.aspx?lang=2#
Image taken from https://www.contacttaiwan.tw/member/MemberSrhJobProAdd.aspx?srh_class=3
Image taken from https://www.contacttaiwan.tw/member/HumanJobDisplay.aspx?jobnum=12998
Image taken from https://www.contacttaiwan.tw/company/index.aspx
Xpat Jobs. “Jobs in Taipei, Taiwan” https://taiwan.xpatjobs.com/jobs-in/taipei
Craigslist. “Taiwan Jobs” https://taipei.craigslist.org/search/jjj?excats=57
Jobs In. “Jobs in Taipei” http://www.jobsintaipei.com/
Facebook. “Non Teaching Jobs in Taiwan” https://www.facebook.com/groups/taiwanjob/?ref=br_rs
Facebook. “Jobs in Taiwan” https://www.facebook.com/groups/jobstaiwan/?ref=br_rs
Pahwa, Aashish. “How does Craigslist Make Money | Craigslist Business Model” Free Dough. https://www.feedough.com/how-does-craigslist-make-money/
Image taken from https://classifieds.ksl.com/
Craigslist. “Taiwan for sale” https://taipei.craigslist.org/d/for-sale/search/sss
Image taken from https://www.facebook.com/marketplace
Facebook. “Taipei: Buy, Sell, Trade” https://www.facebook.com/groups/taipeibuyselltrade/
Facebook. “Taiwan Buy, Sell, Trade” https://www.facebook.com/groups/TaiwanButSellTrade/
Image taken from https://www.facebook.com/groups/94538933849/
Forumosa. “Latest Forumosafieds” https://tw.forumosa.com/c/forumosafieds
Image taken from https://www.ksl.com/homes/index/rentler
591. “台北市出租” https://rent.591.com.tw/?kind=0®ion=1#
Facebook. “Rental Apartments in Taiwan” https://www.facebook.com/groups/RentalApartments/?ref=br_rs
Facebook. “Looking for Roommates or Apartments in Taipei and Taiwan” https://www.facebook.com/groups/Taiwanapartmentsandroommates/
Image taken from https://www.ksl.com/auto/
Facebook. “Taichung Info Exchange” https://www.facebook.com/groups/519370751446460/?ref=br_rs
Facebook. “Taipei Info Exchange” https://www.facebook.com/groups/305406932997580/?ref=br_rs
de Looper, Christian. “Reddit beats out Facebook to become the third-most-popular site on the web” Digital Trends. https://www.digitaltrends.com/computing/reddit-more-popular-than-facebook-in-2018/
Sattelberg, William. “The Demographics of Reddit: Who Uses the Site?” Tech Junkie. https://www.techjunkie.com/demographics-reddit/
Reddit. “Welcome to Taiwan!” https://www.reddit.com/r/taiwan
Reddit. “Index - Taiwan” https://www.reddit.com/r/taiwan/wiki/index
Tealit. “Taiwan Lottery Receipt Lottery Winning Numbers” https://www.Tealit.com/article_categories.php?section=living&article=lottery
Image taken from https://www.Tealit.com/article_categories.php?section=arcs&article=taiwan_arc_offices
Just Landed. “Living in Taiwan: Travel & Leisure, Visas, * Permits, Jobs, Housing &” https://www.justlanded.com/english/Taiwan
Just Landed. “Riding the wave: Taiwan’s changing financial climate”
https://www.justlanded.com/english/Taiwan/Taiwan-Guide/Money/Riding-the-wave
Tito, Greg. “Valve's Gabe Newell Says Piracy Is a Service Problem” The Escapist. https://www.escapistmagazine.com/news/view/114391-Valves-Gabe-Newell-Says-Piracy-Is-a-Service-Problem
Welker, Jason. “Utility Maximization Rule” Economics Classroom. https://econclassroom.com/glossary/utility-maximization-rule/
Wikipedia. “Wiki-Wikipedia” https://en.wikipedia.org/wiki/Wiki
Crunchbase. “Wikia Crunchbase” https://www.crunchbase.com/organization/wikia#section-overview
Everington, Keoni. “Details on cram school background checks for foreigners finalized” Taiwan News. https://www.taiwannews.com.tw/en/news/3203525
Raka Creative. “How Long Does it Take to Build a Website? A Timeline from our Digital Agency” https://www.rakacreative.com/blog/web-design-development/how-long-does-it-take-to-build-a-website/
Image taken from http://awebsitedesigned.co/A-Website-Designed-Infographic.pdf
Image taken from https://xkcd.com/927/
Digital Information World. “How Much Do Banner Ads Cost” https://www.digitalinformationworld.com/2017/05/how-much-do-banner-ads-cost.html
KPMG. “e-Tax Alert” https://home.kpmg/content/dam/kpmg/tw/pdf/2018/02/tw-etax-alert-issue103-eng.pdf
KPMG. “Taiwan: Thinking Beyond Borders” https://home.kpmg/xx/en/home/insights/2014/04/taiwan-thinking-beyond-borders.html
KPMG. “Taiwan: Thinking Beyond Borders” https://home.kpmg/xx/en/home/insights/2014/04/taiwan-thinking-beyond-borders.html
KPMG. “Taiwan: Thinking Beyond Borders” https://home.kpmg/xx/en/home/insights/2014/04/taiwan-thinking-beyond-borders.html
Fulfilli. “How much does a website cost.” https://fulfilli.com/web-development-costs/
Chambers, Barrett. “5 tips for choosing the right open source database” https://opensource.com/article/18/10/tips-choosing-right-open-source-database
ZipBooks. “Pricing” https://zipbooks.com/pricing/
T Star. “4G Speed Series” https://www.tstartel.com/CWS/allrates-speedadvance.php
Price, Chuck. “SEO Cost Calculator: How Much Should You Budget for SEO Services?” Search Engine Journal. https://www.searchenginejournal.com/seo-cost-calculator/264305/
SMEA. “Taiwan Entrepreneur Visa” https://startup.sme.gov.tw/taiwan-entrepreneur-visa/
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/handle/123456789/836-
dc.description.abstractTaiwan is currently missing a de facto website for English classifieds. Taiwan is also missing a central website for the sharing of information. This paper analyzes the Private Tutoring, English Teaching, Job Search & Talent Acquisition, General Classifieds, and Information & Knowledge Sharing markets in Taiwan. It shows the market fragmentation that has resulted from the lack of user focus, and the lack of refined search functions. This paper proposes to create a single website that will rectify these issues, and suggests ways of promoting this website and moving it to profitability.en
dc.description.provenanceMade available in DSpace on 2021-05-11T05:09:29Z (GMT). No. of bitstreams: 1
ntu-108-R06749038-1.pdf: 3470798 bytes, checksum: f9897952bbc7d876d210e201e37ee0d7 (MD5)
Previous issue date: 2019
en
dc.description.tableofcontentsCopyright 2
Abstract 3
Dedication 4
Acknowledgements 5
Glossary of Terms 10
Executive Summary 11
Introduction 12
Market Analysis 14
Private Tutoring Market Analysis 15
Market Definition 15
Market Size, Segmentation, and Leaders 16
Online Classifieds 16
Tealit 16
Alternatives 18
ESL Dewey 18
Taiwan English 19
Online Tutoring 19
VIPKID 19
Alternatives 20
Language Marketplace 20
italki 20
Alternatives 20
Market Summary 21
English Teaching Market Analysis 22
Market Definition 22
Market Size, Segmentation, and Leaders 23
Online Classifieds 23
Tealit 23
Alternatives 24
ESL Dewey 24
Teach Taiwan 25
Craigslist 25
Facebook 25
Substitute Teaching 25
Job Search & Talent Acquisition Market Analysis 27
Market Definition 27
Market Size, Segmentation, and Leaders 27
Online Classifieds 27
Tealit 27
Contact Taiwan 28
Alternatives 30
Facebook 30
General Classifieds Market Analysis 32
Market Definition 32
Market Size, Segmentation, and Leaders 33
Items Classifieds 33
Craigslist. 33
Facebook 33
Forumosa 35
Housing Classifieds 35
Rent 591 35
Facebook 36
Vehicle Classifieds 36
Market Summary 37
Information & Knowledge Sharing Market Analysis 38
Market Definition 38
Market Size, Segmentation, and Leaders 38
Online Information Sources 38
Facebook 38
Reddit.com/r/taiwan 39
Tealit Articles 40
Just Landed 41
Market Summary 41
Market Research Conclusion 41
Company Products, Services, and Features 42
Our Services and Features 42
At Launch 43
Improved Classified Search Function 43
Profiles 44
Substitute Teachers 44
Job Search 45
Classifieds 45
Wiki 45
Teacher Aids 47
Dual Language Interface 47
Future Projects 47
Tutor Assistance 47
Translation Services 48
Ratings 48
BuXiban Review 49
Background Check Assistance 49
Late-Game Projects 49
International Schools 49
Marketing Strategy 50
Free 50
Current Websites 50
Buxibans 50
Taiwanese Companies 51
Taiwan Government 51
Taiwan’s Web Services 51
News Sources 51
Local Universities 51
Emulate The Local Competition 52
Marketing Strategy Summary 52
Objectives 53
First Year 53
Market Research 53
Website Development 53
Market Share 53
Second Year Objectives 54
Profitability 54
Three Years and Further Objectives 54
Key Concerns and Challenges 55
Market Share 55
Further Fragmentation 55
Organizational Management 56
Website 56
Wiki 56
Wiki Moderation 56
Financial Considerations 57
Free To Use 57
Five Year Plan 58
Income 58
Affiliate Links & Product Referral Bonuses 58
Advertisement Revenue 58
Activity-Based Language Learning 59
Featured Classifieds 59
Expenses 60
Employees 60
Domain Name 60
Server Virtualization 61
Corporate Tax Rate 61
Pension Fund 61
National Health Insurance 61
Labor Insurance 61
Office Space 62
Website Development 62
Database Development 62
Content Management Systems 62
CRM 62
Accounting 63
Mobile Phone & Internet 63
Computers 63
Cloud Backups 63
SEO 63
Merchant Services 64
Residency 64
Five Year Plan Spreadsheet (All $ in TWD) 65
Fire Year Plan Summary 66
Conclusion 67
References 68
dc.language.isoen
dc.subject公告zh_TW
dc.subject英語zh_TW
dc.subject教學zh_TW
dc.subject輔導zh_TW
dc.subject分類zh_TW
dc.subject數字zh_TW
dc.subjectDigital Classifiedsen
dc.subjectEnglishen
dc.subjectTutoringen
dc.subjectTeachingen
dc.subjectClassifiedsen
dc.titleSpeakTaiwan.com: 語言,人才,商品和信息市場zh_TW
dc.titleSpeakTaiwan.com: a language, talent, goods, and information marketplaceen
dc.date.schoolyear107-1
dc.description.degree碩士
dc.contributor.oralexamcommittee陳建,盧信鈴
dc.subject.keyword公告,數字,分類,輔導,教學,英語,zh_TW
dc.subject.keywordClassifieds,Digital Classifieds,Tutoring,Teaching,English,en
dc.relation.page72
dc.identifier.doi10.6342/NTU201900392
dc.rights.note同意授權(全球公開)
dc.date.accepted2019-02-12
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

文件中的檔案:
檔案 大小格式 
ntu-108-1.pdf3.39 MBAdobe PDF檢視/開啟
顯示文件簡單紀錄


系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。

社群連結
聯絡資訊
10617臺北市大安區羅斯福路四段1號
No.1 Sec.4, Roosevelt Rd., Taipei, Taiwan, R.O.C. 106
Tel: (02)33662353
Email: ntuetds@ntu.edu.tw
意見箱
相關連結
館藏目錄
國內圖書館整合查詢 MetaCat
臺大學術典藏 NTU Scholars
臺大圖書館數位典藏館
本站聲明
© NTU Library All Rights Reserved