請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/8233完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | zh_TW |
| dc.contributor.advisor | Jiun-Sheng Chris Lin | en |
| dc.contributor.author | 吳翰青 | zh_TW |
| dc.contributor.author | Han-Ching Roger Wu | en |
| dc.date.accessioned | 2021-05-20T00:50:28Z | - |
| dc.date.available | 2024-06-06 | - |
| dc.date.copyright | 2021-03-03 | - |
| dc.date.issued | 2021 | - |
| dc.date.submitted | 2002-01-01 | - |
| dc.identifier.citation | 公司投資人關係整合平台。(https://irplatform.tdcc.com.tw/ir/zh)。
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/8233 | - |
| dc.description.abstract | 品牌影響消費者每天的生活，是企業經營者關注的發展策略，也是台灣企業面臨全球化與微利時代的挑戰上很重要的決勝關鍵。其中，永續發展更是企業經營品牌過程中十分重要的議題。為深入探討企業永續發展與品牌權益的議題，本研究利用個案分析法，以荷蘭商帝斯曼DSM公司為例，探索個案永續發展對於品牌權益之品牌忠誠度、知名度、知覺品質與其他品牌資產的影響，並提出台灣企業落實永續發展與增進整體品牌價值的策略性規劃與建議。 | zh_TW |
| dc.description.abstract | Brand strategy has been a critical issue for corporations in the competitive business world. Building a strong brand not only establish differentiating benefits but also creates significant competitive advantages for firms. Particularly, sustainability development has drawn substantial attention for corporate branding in recent years. To explore how sustainability development influences corporate branding, this research aims to analyze the case of Royal DSM, examining its sustainability development strategy and its influence on brand equity. Adopting the case study methodology, this research investigates the insights of sustainability development, as well as its effects on brand awareness, perceived quality, brand association, and brand loyalty. Implications, limitations, and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-20T00:50:28Z (GMT). No. of bitstreams: 1
U0001-0602202122320600.pdf: 3399083 bytes, checksum: 3db4cfd9ed80ecceaa5f37444dce41f2 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 誌謝 ii
中文摘要 iii ABSTRACT iv 目錄 v 圖目錄 vii 第一章 緒論 1 第一節、 研究動機與目的 1 第二節、 研究流程 3 第二章 研究方法 5 第一節、 個案研究的定義 5 第二節、 資料來源 7 第三章 文獻回顧與產業現況分析 9 第一節、 品牌權益 9 第二節、 品牌價值觀點與衡量 15 第三節、 永續發展 19 第四節、 永續發展與品牌權益 25 第五節、 台灣品牌現況 28 第四章 個案簡介 33 第一節、 公司簡介與現況 33 第二節、 組織轉型再造工程 34 第三節、 領導與成長策略 35 第五章 研究資料分析 37 第一節、 品牌再造專案 37 第二節、 產品品牌的發展路線 43 第三節、 永續發展策略目標 43 第四節、 永續發展策略與品牌權益 45 第六章 結論與建議 48 第一節、 研究結論 48 第二節、 管理意涵 51 第三節、 研究限制與未來研究方向 52 參考文獻 53 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 帝斯曼 | zh_TW |
| dc.subject | 可持續發展 | zh_TW |
| dc.subject | 品牌權益 | zh_TW |
| dc.subject | 永續發展策略 | zh_TW |
| dc.subject | 品牌策略 | zh_TW |
| dc.subject | Sustainability development | en |
| dc.subject | Brand equity | en |
| dc.subject | Brand strategy | en |
| dc.subject | Royal DSM | en |
| dc.subject | ESG | en |
| dc.title | 企業永續發展策略與品牌權益之研究-以DSM公司為例 | zh_TW |
| dc.title | Research on Sustainability Development Strategies and Brand Equity -The Case of DSM | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 109-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 連勇智;余峻瑜 | zh_TW |
| dc.contributor.coadvisor | Yung-Chih Lien;Jiun-Yu Yu | en |
| dc.contributor.oralexamcommittee | 黃恆獎;周恩頤 | zh_TW |
| dc.contributor.oralexamcommittee | Heng-Chiang Huang;En-Yi Chou | en |
| dc.subject.keyword | 永續發展策略,品牌權益,品牌策略,可持續發展,帝斯曼, | zh_TW |
| dc.subject.keyword | Sustainability development,Brand equity,Brand strategy,Royal DSM,ESG, | en |
| dc.relation.page | 56 | - |
| dc.identifier.doi | 10.6342/NTU202100636 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2021-02-13 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 碩士在職專班國際企業管理組 | - |
| dc.date.embargo-lift | 2026-02-18 | - |
| 顯示於系所單位： | 國際企業學系 | |
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