請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/82028完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
| dc.contributor.author | Shih-Chin Chiang | en |
| dc.contributor.author | 蔣詩嶔 | zh_TW |
| dc.date.accessioned | 2022-11-25T05:34:21Z | - |
| dc.date.available | 2023-08-24 | |
| dc.date.copyright | 2021-11-09 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-30 | |
| dc.identifier.citation | 中文部分 王欣、李濟(2000) 中醫美容與未來發展趨勢，中國美容醫學，9(1)︰71-73。 吳安寧(1996)。醫學美容學的發展概況及文獻分類探討。圖書館論壇(漢學)，74，71-72。 洪啟元(2009)。醫療美容消費族群對觀光醫療之行為動機模式。亞洲大學經營管理學系碩士在職專班碩士論文。 蔡青姿(2004)。醫學雷射美容消費意向模式建構之實證研究--結構方程模式之應用。國立中正大學企業管理研究所碩士論文。 英文部分 Aarikka-Stenroos, L., and Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15-26. Alves, H., Fernandes, C., and Raposo, M. (2016). Value co-creation: Concept and contexts of application and study. Journal of Business Research, 69(5), 1626-1633. Ballantyne, D., and Varey, R. J. (2006). Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing. Marketing Theory, 6(3), 335-348. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Brodie, R. J., Saren, M. and Pels, J. (2011). Theorizing about the service dominant logic: The bridging role of middle range theory. Marketing Theory, 11(1), 75-91. Chandler, J. D., and Vargo, S. L. (2011). Contextualization and value-in context: How context frames exchange. Marketing Theory, 11(1), 35-49. Cheung, M. S., Myers, M. B., and Mentzer, J. T. (2010). Does relationship learning lead to relationship value? A cross-national supply chain investigation. Journal of Operations Management, 28(6), 472-487. Cossío-Silva, F. J., Revilla-Camacho, M. A., Vega-Vázquez, M., and Palacios-Florencio, B. (2016).Value co-creation and customer loyalty, Journal of Business Research, 69(5), 1621-1625. Dato-on, M. C., and Beasley, F. (2005). A proposed cross-national study: the effects of self-serving bias and co-production on customer satisfaction. Innovative Marketing, 1(2), 40-48. Edvardsson, B., Kleinaltenkamp,M., Tronvoll, B., McHugh, P., and Windahl, C. (2014). Institutional logics matter when coordinating resource integration. Marketing Theory, 14(3), 291-309. Etgar, M. (2008). A descriptive model of the consumer co-production process. Journal of the Academy of Marketing Science, 36(1), 97-108. Flint, D. J., and Mentzer, J. T. (2006). Striving for integrated value chain management given a service-dominant logic for marketing. In R. F. Lusch S. L. Vargo (Eds), The service dominant logic of marketing: Dialog, debate and directions (pp. 139–149). Armonk, NY: M.E. Sharpe. Frow, P., and Payne, A. (2007). Towards the“perfect” customer experience. Journal of Brand Management, 15(2), 89-101. Grönroos, C. (2006). Adopting a service logic for marketing. Marketing Theory, 6(3), 317-333. Grönroos, C. (2008). Service logic revisited: who creates value? And who co-creates? European Business Review, 20(4), 298-314. Grönroos, C. (2011). A service perspective on business relationships: The value creation, interaction and marketing interface. Industrial Marketing Management, 40(2), 240-247. Harmsen, H., and Jensen, B. (2004). Identifying the determinants of value creation in the market: A Competence-based approach. Journal of Business Research, 57(5), 533-547. Heinonen, K., Strandvik, T., Mickelsson, K.-J., Edvardsson, B., Sundström, E., and Andersson, P. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548. Holbrook, M. B. (2006). Consumption experience, customer value, and subjective personal introspection: An Illustrative photographic essay. Journal of Business Research, 59(6), 714-725. Hu, Y., and McLoughlin, D. (2012). Creating new market for industrial services in nascent fields. Journal of Services Marketing, 26(5), 322-331. Jaakkola, E. and Alexander, M. (2014).The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research. 17(3), 247-261. Jaworski, B., and Kohli, A. K. (2006). Co–creating the voice of the customer. In R. F. Lusch S. L. Vargo (Eds.), The service dominant logic of marketing: Dialog, debate and directions (pp.109–117). Armonk, NY: M.E. Sharpe. Kalaignanam, K., and Varadarajan, R. (2006). Customers as co-producers: Implications for marketing strategy effectiveness and marketing operations efficiency. In R. F. Lusch S. L. Vargo (Eds.), The service dominant logic of marketing: Dialog, debate and directions (pp. 166–180). Armonk, NY: M.E. Sharpe. Karpen, I. O., Bove, L. L. and Lukas, B. A. (2012). Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation. Journal of Service Research, 15 (1), 21-38. Kohler, T., Fueller, J., Matzler, K., and Stieger, D. (2011). Co-creation relation in virtual worlds: the design of the user experience. MIS Quarterly, 35(3), 773-788. Kohli, A. K. and Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54 (April), 1-18. Kohtamäki, M., and Rajala, R. (2016). Theory and practice of value co-creation in B2B systems. Industrial Marketing Management, 56, 4-13. Kohtamäki, M., and Partanen, J. (2016). Co-creating value from knowledge-intensive business services in manufacturing firms: The moderating role of relationship learningin supplier–customer interactions. Journal of Business Research, 69(7), 2498-2506. Kristensson, P., Matthing, J., and Johansson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International Journal of Service Industry Management, 19(4), 474-491. Lambert, D. M., and Enz, M. G. (2012). Managing and measuring value co-creation in business-to-business relationships. Journal of Marketing Management, 28(13-14), 1588-1625. Lambert, D. M., and Garcia-Dastugue, S. J. (2006). Cross-functional business processes for the implementation of service-dominant logic. In R. F. Lusch S. L. Vargo (Eds.), The service dominant logic of marketing: Dialog, debate and directions (pp. 150–165). Armonk, NY: M.E. Sharpe. Lincoln, Y. S., and Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage. Lusch, R. F. and Vargo, S. L. (2006). Service-dominant logic as a foundation for a general theory, in the Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Lusch Robert F. and Vargo StephenL., eds. Armonk: M. E. Sharpe, 406–19. Lusch, R. F., Vargo, S. L. and O’Brien, M. (2007). Competing through service: Insights from Service-Dominant Logic. Journal of Retailing, 83(1), 5-18. Maglio, P. P. and Spohrer, J. (2008). Fundamentals of service science. Journal of the Academy of Marketing Science.36(1), 18-20. Marcos-Cuevas, J., Na¨tti, S., Palo, T. and Baumann, J. (2016). Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems. Industrial Marketing Management, 56(7), 97-107. McColl-Kennedy, J. R., Vargo, S. L., Dagger, T. S., Sweeney, J. C., and van Kasteren. Y. (2012). Health care customer value co-creation practice styles. Journal of Service Research, 15(4), 370-389. Miles, M. B., Huberman, A. M., Huberman, M. A., and Huberman, M. (1994). Qualitative Data Analysis: An Expanded Sourcebook. Thousand Oaks, CA: Sage. Mo¨ller, K., Rajala, R. and Westerlund, M. (2008). Service innovation Myopia? A new recipe for client-provider value creation. California Management Review, 50(3), 31-48. Moeller, S. (2008). Customer integration-a key to an implementation perspective of service provision. Journal of Service Research, 11(2), 197-210. Neghina, C., Caniels, M. C. J., Bloemer, J. M. M., and van Birgelen, M. J. H. (2015). Value co-creation in service interactions: Dimensions and antecedents. Marketing Theory, 15(2), 221-242. Nuttavuthisit, K. (2010). If you can’t beat them, let them join: The development of strategies to foster consumers’co-creative practices. Business Horizons, 53(3), 315-324. Penaloza, L. and Mish, J. (2011). The nature and process of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic, Marketing Theory, 11 (1), 9–34 Peñaloza, L., and Venkatesh, A. (2006). Further evolving the new dominant logic of marketing: from services to the social construction of markets. Marketing Theory, 6(3), 299-316 Prahalad, C. K. and Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy Leadership, 32(3), 4-9. Prahalad, C. K., and Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14. Prahalad, C. K., and Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91. Ranjan, K. R., and Read, S. (2016). Value co-creation: concept and measurement. Journal of Academy Marketing Science. 44, 290-315. Reckwitz, A. (2002). Toward a theory of social practices: A development in culturalist theorizing. European Journal of Social Theory, 5(2), 243-263. Rihova, I., Buhalis, D., Moital, M and Gouthro, M. B. (2015). Conceptualising customer-to-customer value co-creation in tourism. International Journal of Tourism Research. 17, 356-363. Russo-Spena, T., and Mele, C. (2012). “Five Co-s” in innovating: A practice-based view. Journal of Service Management, 23(4), 527-553. Sampson, S. E., and Spring, M. (2012). Customer roles in service supply chains and opportunities for innovation. Journal of Supply Chain Management, 48(4), 30-50. Schatzki, T. R. (2006). On organizations as they happen. Organization Studies, 27(12), 1863-1873. Sheth, J. N. and Parvatiyar, A. (2000). “Relationship Marketing in consumer markets: antecedents and consequences,” in Handbook of Relationship Marketing, Jagdish Sheth and A. Parvatiyar, eds. Thousand Oaks, CA: Sage Publications. Shove, E., and Pantzar, M. (2005). Consumers, producers and practices: Understanding the invention and reinvention of Nordic walking. Journal of Consumer Culture, 5(1), 43-64. Spohrer, J. and Maglio, P. P. (2008) The emergence of service science: Toward systematic service innovations to accelerate co-creation of value. Production and Operations Management 17(3), 1–9 Teece, D. J., Pisano, G., and Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. Vargo, S. L. and Lusch, R. F. (2004) Evolving to a new dominant logic for marketing. Journal of Marketing, 68(January), 1-17. Vargo, S. L., and Lusch, R. F. (2006). Service-dominant logic: What it is, what it is not, what it might be. In S. L. Vargo R. F. Lusch (Eds.), The service-dominant logic of marketing; dialog, debate and directions (pp. 43–56). New York: M.E. Sharpe. Vargo, S. L., and Lusch, R. F. (2008). Service dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1-10. Vargo, S. L., and Lusch, R. F. (2011). It’s all b2b and beyond…: Toward a systems perspective of the market. Industrial Marketing Management, 40(2), 181-187. Vega-Vazquez, M., Ángeles Revilla-Camacho, M. and J. Cossío-Silva, F. (2013). The value co-creation process as a determinant of customer satisfaction. Management Decision, 51(10), 1945-1953. Williams, J. and Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102(3), 439-54. Woratschek, H., Horbel, C. and Popp, B. (2020). Determining customer satisfaction and loyalty from a value co-creation perspective. The Service Industries Journal, 40(11-12), 777-799. Yin, R. K., (2003). Case study research design and methods, 3rd. Thousand Oaks, CA: Sage. Zhang, X., and Chen, R. (2008). Examining the mechanism of the value co-creation with customers. International. Journal of Production Economics, 116, 242-250. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/82028 | - |
| dc.description.abstract | 在台灣美容醫學產業價值鏈中，非侵入式治療的設備主要是透過代理商代理他國製造之儀器設備再自行或經由產品經銷商進行銷售服務。然而這樣的模式，造成了代理商可能隨時面臨到失去產品代理權之風險或是經銷商面臨原廠同時也在台灣市場經營的狀態下，該如何競爭等問題。因此本研究欲從服務主導邏輯的角度，從中說明國內的美容醫學設備的代理經銷商該如何與原廠供應商以及下游美容醫學機構共同產生價值，並試圖建構出價值共創的發展模型。 本研究採取質性研究中的單一個案研究法，以美容醫學儀器廠商「BC股份有限公司」為個案研究對象，透過訪談之方式，對象包括原廠供應商、代理經銷商及院所之管理人員共8位。歸納後發現，價值共創活動的形成，須從組織互動流程、活動從中建構出服務主導之相關能力，最終才會形成價值共創的展現。本研究除了將流程、活動、資源能力及價值共創能力等構面概念化外，並從中整合出18個命題。本研究結果提出了過去學術研究上缺乏B2B脈絡下價值共創活動的討論，所建構的價值共創發展模型亦可以提供給實務上作為價值共創模式在執行上之參考藍圖。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-25T05:34:21Z (GMT). No. of bitstreams: 1 U0001-2707202118044900.pdf: 1677531 bytes, checksum: d8d1d955dc525771a959db9d4c77bc21 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 誌謝 i 中文摘要 ii ABCTRACT iii 圖目錄 vi 表目錄 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 4 第三節 研究流程 7 第二章 文獻回顧 8 第一節 美容醫學產業 8 第二節 服務主導邏輯導向 13 第三節 價值共創(Value Co-creation) 17 第三章 研究方法 20 第一節 分析架構與推理步驟 20 第二節 研究設計與個案選擇準則 21 第三節 個案背景 22 第四節 資料描述 24 第五節 資料分析過程 25 第六節 資料驗證 27 第四章 研究發現 29 第一節 流程與S-D能力之關係 29 第二節 活動與S-D能力之關係 34 第三節 S-D能力與價值共創之關係 38 第四節 B2B價值共創模型 40 第五章 結論 42 第一節 主要發現 42 第二節 學術與實務貢獻 43 第三節 研究限制與未來研究方向 45 參考文獻 47 | |
| dc.language.iso | zh-TW | |
| dc.subject | B2B關係 | zh_TW |
| dc.subject | 服務主導邏輯 | zh_TW |
| dc.subject | 價值共創 | zh_TW |
| dc.subject | 美容醫學產業 | zh_TW |
| dc.subject | B2B Relationship | en |
| dc.subject | Service-Dominant Logic | en |
| dc.subject | Value Co-Creation | en |
| dc.subject | Aesthetic Medicine Industry | en |
| dc.title | 價值共創在B2B行銷中之研究：以美容醫學產業為例 | zh_TW |
| dc.title | Analyzing Value Co-creation in B2B Marketing: Taking Aesthetic Medicine Industry as an Example | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 潘令妍(Hsin-Tsai Liu),陳亭廷(Chih-Yang Tseng) | |
| dc.subject.keyword | 服務主導邏輯,價值共創,美容醫學產業,B2B關係, | zh_TW |
| dc.subject.keyword | Service-Dominant Logic,Value Co-Creation,Aesthetic Medicine Industry,B2B Relationship, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU202101817 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-07-30 | |
| dc.contributor.author-college | 進修推廣學院 | zh_TW |
| dc.contributor.author-dept | 事業經營碩士在職學位學程 | zh_TW |
| dc.date.embargo-lift | 2023-08-24 | - |
| 顯示於系所單位： | 事業經營碩士在職學位學程 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2707202118044900.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 1.64 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。