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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81697完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Chun-Wei Lai | en |
| dc.contributor.author | 賴俊瑋 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:25:52Z | - |
| dc.date.available | 2022-11-24T09:25:52Z | - |
| dc.date.copyright | 2022-02-16 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-02-04 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81697 | - |
| dc.description.abstract | 儘管受到少子化之影響，我國中學之補教業之年產值仍有230億以上，且呈現逐年攀升之趨勢。2020疫情肆虐，導致補教業面對前所未有之衝擊，迫使其加速數位轉型的腳步。本研究利用K個案公司為例，探討補教業透過「虛實整合」教學模式進行數位轉型，結合韓國與日本補教之優勢，發展出「線上到線下（online-to-offline）」之教學模式，包含：虛實授課、虛實練題及一對一課後輔導；並針對授課講師進行訪問，探討此教學模式對於未來補教業教學模式之影響；並針對211位參與此教學模式之學生之學習成效進行評估。 其訪談結果顯示，對教師而言，線上授課成為新工具及新趨勢，但實體課程仍無法被完全取代；虛實整合之模式有助於教師掌握課程進度，利於學生依自身程度規劃學習進度，比起線上教學，直播式的教學模式，有助於提高學生參與度與炒熱授課氛圍；211位學生在接受此教學模式後，平均約有14分之顯著進步，其中又以英文科進步幅度最大。 在疫情後之「新常態」競爭環境中，補教業需透過數位轉型將自身資源妥善整合，以學生學習體驗為出發點，在線上教學與實體授課之間尋找適當之比重，將教學成果發揮其最大化之效益，方能建立強大之競爭優勢。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:25:52Z (GMT). No. of bitstreams: 1 U0001-2801202217305400.pdf: 3009105 bytes, checksum: 587ab645ee38c49370c4bac15c3aa269 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | 目錄 v 圖目錄 vi 表目錄 vii 第一章 緒論 8 第一節、研究背景與動機 8 第二節、研究目的與流程 11 第二章 文獻探討與相關理論 13 第一節、各國補教業之發展與趨勢 13 第二節、補教業之數位轉型與教學模式之變革 28 第三章 研究方法 39 第一節、研究對象 39 第二節、研究方法與研究流程 40 第四章 數位轉型教學模式之個案分析 41 第一節、個案公司現況 41 第二節、K公司之虛實整合教學模式 42 第三節、K公司教師訪談與虛實整合教學成效評估 52 第五章 結論與建議 58 第一節、研究結論 58 第二節、理論與實務意涵 59 參考文獻 60 | |
| dc.language.iso | zh-TW | |
| dc.subject | 個案研究 | zh_TW |
| dc.subject | 補教業 | zh_TW |
| dc.subject | 數位轉型 | zh_TW |
| dc.subject | 虛實整合學習模式 | zh_TW |
| dc.subject | 商業模式 | zh_TW |
| dc.subject | blended learning model | en |
| dc.subject | case study | en |
| dc.subject | tutoring center industry | en |
| dc.subject | digital transformation | en |
| dc.subject | business model | en |
| dc.title | 補教業數位轉型教學模式之研究─以K公司為例 | zh_TW |
| dc.title | "A Study of Digital Transformation Teaching Model in the Tutoring Center Industry, A Case Study of K Corporation" | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Yue-Chune Lee),盧信銘(Ming-Chin Yang) | |
| dc.subject.keyword | 補教業,數位轉型,虛實整合學習模式,商業模式,個案研究, | zh_TW |
| dc.subject.keyword | tutoring center industry,digital transformation,blended learning model,business model,case study, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU202200255 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2022-02-08 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理組 | zh_TW |
| 顯示於系所單位： | 資訊管理組 | |
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