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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳郁蕙(Yu-Hui Chen) | |
| dc.contributor.author | Tey Keh Jinn | en |
| dc.contributor.author | 戴克進 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:25:19Z | - |
| dc.date.available | 2022-11-24T09:25:19Z | - |
| dc.date.copyright | 2021-08-06 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-22 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81655 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:25:19Z (GMT). No. of bitstreams: 1 U0001-2107202114041300.pdf: 3094152 bytes, checksum: 89c4f85042a3619bb1dfaaa6692383be (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Acknowledgement.................................................................... i Abstract.......................................................................... ii List of Tables..................................................................... v List of Figures.................................................................. vii Chapter 1 Introduction............................................................. 1 1.1 Research Background and Motivation ............................................ 1 1.2 Research Objectives ........................................................... 4 1.3 Research Framework............................................................. 4 Chapter 2 Overview of Meat Substitutes Industry ................................... 6 2.1 History of Plant-Based Meat Substitutes ....................................... 6 2.2 Driving Forces for Plant-Based Meat Substitute Development ................... 12 2.3 Taiwan and Meat Substitutes Industry.......................................... 18 Chapter 3 Literature Review....................................................... 20 3.1 Plant-Based Meat Substitutes Consumption Behaviour............................ 20 3.2 Sensory Marketing ............................................................ 23 3.3 Discrete Choice Experiment.................................................... 25 Chapter 4 Methodology............................................................. 27 4.1 Discrete Choice Experiment.................................................... 27 4.2 Selection of Attributes....................................................... 32 4.3 Questionnaire Design ......................................................... 34 4.4 Sampling Procedure and Designing Tasting Tests................................ 36 4.5 Statistical Analysis ......................................................... 38 Chapter 5 Results and Discussions................................................. 40 5.1 Descriptive Analysis ......................................................... 40 5.2 Cross-Sectional Analysis...................................................... 53 5.3 Results of Choice Experiment.................................................. 62 Chapter 6 Conclusions and Recommendations ........................................ 82 6.1 Conclusions................................................................... 82 6.2 Recommendations .............................................................. 83 6.3 Limitations of the Study...................................................... 84 References ....................................................................... 85 | |
| dc.language.iso | en | |
| dc.subject | tasting experience | en |
| dc.subject | plant-based meat substitute | en |
| dc.subject | discrete choice experiment | en |
| dc.subject | willingness to pay | en |
| dc.subject | young people | en |
| dc.title | 年輕人對植物肉漢堡之偏好與願付價格 | zh_TW |
| dc.title | Young People's Preferences and Willingness to Pay for Plant-Based Meat Substitute Burger | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 胡明哲(Hsin-Tsai Liu),何率慈(Chih-Yang Tseng) | |
| dc.subject.keyword | plant-based meat substitute,discrete choice experiment,willingness to pay,young people,tasting experience, | en |
| dc.relation.page | 99 | |
| dc.identifier.doi | 10.6342/NTU202101626 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-07-22 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
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