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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81616完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
| dc.contributor.author | Shih-Wei Fu | en |
| dc.contributor.author | 傅詩薇 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:24:47Z | - |
| dc.date.available | 2022-11-24T09:24:47Z | - |
| dc.date.copyright | 2021-08-24 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-08-23 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81616 | - |
| dc.description.abstract | 辨識競爭關係，是行銷人員進行競爭分析的第一個步驟。無論使用企業與競爭對手資源的相似性、透過消費者調查、抑或是透過經理人的認知分類成競爭者或非競爭者，存在著執行不易或是主觀認知的問題。如何運用動態的觀點進行客觀的競爭關係，一直是關鍵的議題。 本研究以有別於傳統競爭分析的方法，從客戶群基礎的角度切入，運用動態競爭理論與向量自回歸模型，分析競爭廠商間客戶群相互流入流出的動態關係。研究結果發現廠商間的客戶獲取與客戶流失呈現顯著的關係且競爭關係呈現不對稱性的現象。透過競爭廠商間客戶的獲取、客戶流失的強度與正負向的關係辨識競爭進行分析，研究發現廠商間的競爭關係是多元的，除了一對一的關係之外，也同時存在一對多、單向以及雙向等多種型態。 此研究提供一個新的觀點，透過研究多個廠商的客戶群基礎的流動，從而在這樣客戶流動的競爭動態中，界定「誰跟誰競爭」的競爭關係，進行辨識競爭者與競爭關係的洞察。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:24:47Z (GMT). No. of bitstreams: 1 U0001-2008202118145400.pdf: 3114866 bytes, checksum: a373c39a036f98bdc0eb756fbf31323b (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "摘要 i Abstract ii 1. Introduction 1 1.1. Background 1 1.2. Research Questions 4 2. Literature Review 5 2.1. Customer Base Analysis 5 2.2. Competitive Dynamics 11 2.3. Customer-based Model, Competitive Dynamics, and Time-series Techniques 17 2.4. The Link Between Existing Literature and This Research 19 3. Methodology 23 3.1. Linking Customer Base Acquisition / Attrition and Market Competition 23 3.2. Using VAR for Empirical Analysis 26 3.3. Model Specification 28 3.4. Customer Base Dynamics 31 4. Empirical Analysis 33 4.1. Research Setting 33 4.1.1. Data and Sources 35 4.1.2. Changes in Customer Bases 38 4.2. Empirical Results 40 4.2.1. Test for Stationarity in Time Series 41 4.2.2. Granger Causality Analysis 42 4.2.3. VAR Results 43 4.2.4. Impulse Response Functions 45 4.2.5. Forecast Error Variance Decomposition 57 4.3. Interpretation of VAR and Impulse Response and FEVD Results 59 4.4. Discussion and Interpretation 63 5. Conclusion 65 5.1. Academic Contribution 65 5.2. Managerial Implication 66 5.3. Limitations and Future Research Directions 68 References 71 Appendix 84" | |
| dc.language.iso | en | |
| dc.subject | 客戶群 | zh_TW |
| dc.subject | 客戶獲取 | zh_TW |
| dc.subject | 向量自回歸模型 | zh_TW |
| dc.subject | vector autoregressive model | en |
| dc.subject | customer base | en |
| dc.subject | customer acquisition | en |
| dc.title | 客戶獲取與流失觀點之競爭分析: VAR方法 | zh_TW |
| dc.title | Analyzing Market Competition Through the Lens of Competitors’ Customer Base Acquisition and Attrition: A VAR Approach | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 江義平(Hsin-Tsai Liu),陳彥君(Chih-Yang Tseng),柯冠州,陳國樑 | |
| dc.subject.keyword | 向量自回歸模型,客戶群,客戶獲取, | zh_TW |
| dc.subject.keyword | vector autoregressive model,customer base,customer acquisition, | en |
| dc.relation.page | 85 | |
| dc.identifier.doi | 10.6342/NTU202102557 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-08-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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