請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81580完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳瑀屏(Yu-Ping Chen) | |
| dc.contributor.author | Simon Gaudreau | en |
| dc.contributor.author | 高賽門 | zh_TW |
| dc.date.accessioned | 2022-11-24T09:24:23Z | - |
| dc.date.available | 2022-11-24T09:24:23Z | - |
| dc.date.copyright | 2022-02-16 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-02-10 | |
| dc.identifier.citation | Sovijarvi O., Arina T., Halmetoja J. (2018.) Biohacker’s handbook. Retrieved from: https://www.academia.edu/42726192/Biohackers_Handbook Mudge K. (2020). Sulforaphane Top 6 Benefits. Retrieved from: https://www.3x4genetics.com/blog/nutrition/6-proven-health-benefits-of-sulforaphane/ Han S. (2019, Feb.). Average Disposable Income per Household in Taiwan from 2008 to 2017 (in New Taiwan Dollars), STATISTA. Retrieved from: https://www.statista.com/statistics/922544/taiwan-average-disposable-income-per-household/ Ministry of Interior Labor National Immigration Agency Republic of China (Taiwan). (2021, Mar.). 2021.2 Foreign Residents by Nationality. Retrieved from: https://www.immigration.gov.tw/5475/5478/141478/141380/256370/ DEPARTMENT OF STATISTICS MINISTRY OF ECONOMIC AFFAIRS. (May 2019). Sales of Food Services, Industrial and Commercial Business Operation Introduction. Retrieved from: https://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu id=6849 Gaudreau S. (2020). Market Survey for Health and Fitness. Retrieved from: https://bit.ly/3AUM8Ov Mordor Intelligence. (2020). NORTH AMERICA NUTRACEUTICALS MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from: https://bit.ly/2RKDksD Million Insights, (2021. Mar.). Nootropic Market to Register 12.5% CAGR by 2025. Retrieved from: https://prn.to/3ujrkPt National Institute of Health. (2019. Apr.). Association Between Dietary Supplement Use. Nutrient Intake, and Mortality Among US Adults: A Cohort Study Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6736694/ Mordor Intelligence. (2020). NORTH AMERICA NUTRACEUTICALS MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026) Retrieved from: https://bit.ly/2RKDksD Mordor Intelligence. (2020). Canada Nutraceutical Growth and Covid-19 Impact, and forecasts (2022-2027). Retrieved from: https://bit.ly/3cze4wz Houghton C.A. (2019). Sulforaphane: Its “Coming of Age” as a Clinically Relevant Nutraceutical in the Prevention and Treatment of Chronic Disease. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6815645/ Guo L., Yang R., Wang Z., Gu Z. (2015) Effect of freezing methods on sulforaphane formation in broccoli sprouts, Retrieved from: https://www.researchgate.net/publication/273957493_Effect_of_freezing_methods_on_sulforaphane_formation_in_broccoli_sprouts Trisko K. (2017) 7 Tips for Growing Safe Sprouted Grains. Retrieved from: https://foodandnutrition.org/blogs/stone-soup/7-tips-growing-safe-sprouted-grains/ Handagama, S. (2021, Jul.). Can Taiwan Become Asia’s Crypto Haven? Not Yet. Retrieved from: https://www.coindesk.com/policy/2021/07/08/can-taiwan-become-asias-crypto-haven-not-yet/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81580 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-24T09:24:23Z (GMT). No. of bitstreams: 1 U0001-1002202210460200.pdf: 1814533 bytes, checksum: 9b4a0353e5bbc47278546809b6eab55c (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Table of Contents ii List of Tables and Figures iv Executive Summary v Motivation vi 1. Business Project 1 1.1 Background and Opportunity 1 1.2 Mission 2 1.3 Vision 3 1.4 Company 6 1.5 Objectives 6 1.6 Business Model 7 1.7 Intellectual Property 8 2. Business Environment 9 2.1 Market Landscape in Taiwan 9 2.2 Health Supplements and Traditional Medicine 14 2.3 Target Market 15 2.4 Competition Analysis Competitive Advantages 16 2.5 Key Global Market Trends 18 2.6 Business Model Canvas 20 3. Marketing Plan 24 3.1 Marketing Objectives 24 3.2 Value to Consumers 25 3.3 Core Competencies 26 3.4 Competitive Advantage 26 3.5 Pricing Strategy 27 3.6 Competitive Strategies and Branding 27 3.7 Advertising 29 3.8 Marketing Strategies 30 3.9 Customer Relationship 31 4. Business Operations 34 4.1 Logistics 34 4.2 Cloud Kitchen Operations 34 4.3 Sprouting Operations 37 4.4 Chatbot and Private Coaching 40 4.5 Content Creation 41 5. Financial Plan 42 5.1 Projected Costs and Sales Forecast 42 5.2 Financing Decentralized Finance (DeFi) 44 5.3 Income Statement Forecast for 3 years 44 6. Conclusion 46 7. References 47 | |
| dc.language.iso | en | |
| dc.subject | 超級果昔 | zh_TW |
| dc.subject | SuperShaker | en |
| dc.title | 商業企劃書 : 台北 超級果昔 | zh_TW |
| dc.title | Business Plan for Taipei SuperShaker | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝源弘(Yung-Mau Chao),陳聿宏(Li-Gang Chen) | |
| dc.subject.keyword | 超級果昔, | zh_TW |
| dc.subject.keyword | SuperShaker, | en |
| dc.relation.page | 48 | |
| dc.identifier.doi | 10.6342/NTU202200511 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2022-02-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1002202210460200.pdf 未授權公開取用 | 1.77 MB | Adobe PDF |
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