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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81258Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 陳家麟(Chia-Lin Chen) | |
| dc.contributor.author | 創業創新管理碩士在職專班 | zh_TW |
| dc.contributor.author | Pei-Chen Hsu | en |
| dc.contributor.author | 許倍甄 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:39:09Z | - |
| dc.date.available | 2021-08-06 | |
| dc.date.available | 2022-11-24T03:39:09Z | - |
| dc.date.copyright | 2021-08-06 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-27 | |
| dc.identifier.citation | [1] Weather, climate catastrophe insight, 2020 annual report, Aon Corporation [2] Weather Forecasting Services research report, Marketwatch.com/press-release [3] Speech, Minister of Transportation, 1st Taiwan Meteorological Industry Forum, cna.com.tw/news [4] Example of website interface display, Windy.com [5] Steps of illustrating Value Map and Customer Profile, ERADA Entrepreneurship Training [6] Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley Sons. [7] Burns, T. W., O'Connor, D. J., Stocklmayer, S. M. (2003). Science communication: a contemporary definition. Public understanding of science, 12(2), 183-202. [8] en.wikipedia.org/wiki/Natural_science/Atmospheric_science [9] Bryman, A. (2016). Social research methods. Oxford university press. [10] Cohen, D., Crabtree, B. (2006). Qualitative research guidelines project. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/81258 | - |
| dc.description.abstract | 對一般企業來說，天氣資料可應用於避免天氣現象造成的獲利減損；對一般人來說，則可以中和生活中因為天氣現象所帶來的不便，可說是具有相當價值的資產。在這篇研究中，我們將幫助一支具有豐富天氣資料、並且具備超前技術，能夠架構用AI演算法模型來做天氣預測的團隊。他們目前仍在解決方案打造的前期，而我們將從市場的角度，協助他們將解決方案商業化。 本研究採用半結構式的訪談作為研究方法，招募5位受訪者，並且根據他們具備的資格，分別讓他們參加相應的3個訪談，包括：給氣象專業研究員的訪談、給企業客戶的訪談，以及給個人用戶的訪談。我們使用價值主張畫布的理論，在調查企業客戶及個人用戶的任務、獲益和痛點之後，我們針對如何為他們打造有效的解決方案提出建議。此外，我們使用科學溝通策略作為指引，來發展改良使用者體驗的洞見，希望由此發展良好的顧客關係，並進一步開拓潛在的客戶群。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:39:09Z (GMT). No. of bitstreams: 1 U0001-2707202112142600.pdf: 4504385 bytes, checksum: f25d9ab4cacb6e82861296d76bfb1838 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "口試委員會審定書 i Acknowledgement ii Abstract iii 中文摘要 iv Table of Contents v List of Figures vii List of Tables viii Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Motivation 3 1.3 Research Questions 6 1.4 Research Objectives 7 Chapter 2 Literature Review 9 2.1 Value Proposition Canvas 9 2.2 Communications As Marketing Strategy 11 Chapter 3 Research Methodology 15 3.1 Interview Design 15 3.2 Participants 17 3.3 Interview Process 19 3.4 Interview Questions 19 Chapter 4 Research Findings 24 4.1 Interview Findings Regarding Customer Jobs, Gains, and Pains 24 4.2 Interview Findings Regarding Science Communication 28 Chapter 5 Discussion 36 5.1 Value Proposition Canvas 37 5.2 Recommendations For Solution Building 40 5.3 Recommendations About Science Communication 47 Chapter 6 Conclusion 54 6.1 Conclusion And Prospect 54 6.2 Limitation 57 References 58 Appendix 59 " | |
| dc.language.iso | en | |
| dc.subject | 科學溝通 | zh_TW |
| dc.subject | 氣象資料 | zh_TW |
| dc.subject | 資料科學 | zh_TW |
| dc.subject | 解決方案 | zh_TW |
| dc.subject | 價值主張 | zh_TW |
| dc.subject | science communication | en |
| dc.subject | weather data | en |
| dc.subject | data science | en |
| dc.subject | solution building | en |
| dc.subject | value proposition | en |
| dc.title | 以天氣資料設計解決方案之探討 | zh_TW |
| dc.title | Discussion on Solution Design for Weather Data Use | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭佳瑋(Hsin-Tsai Liu),林益全(Chih-Yang Tseng) | |
| dc.subject.keyword | 氣象資料,資料科學,解決方案,價值主張,科學溝通, | zh_TW |
| dc.subject.keyword | weather data,data science,solution building,value proposition,science communication, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU202101794 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-07-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| Appears in Collections: | 創業創新管理碩士在職專班(EiMBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-2707202112142600.pdf Access limited in NTU ip range | 4.4 MB | Adobe PDF |
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