請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80828完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 康正男(Cheng-Nan Kang) | |
| dc.contributor.author | Yin-Han Jiang | en |
| dc.contributor.author | 江尹涵 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:18:08Z | - |
| dc.date.available | 2022-02-16 | |
| dc.date.available | 2022-11-24T03:18:08Z | - |
| dc.date.copyright | 2022-02-16 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-02-10 | |
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Yahoo! Sport. https://shorturl.at/gtAFO | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80828 | - |
| dc.description.abstract | 隨著室內科技高爾夫的普及率持續飆升，高爾夫業者需了解推動消費者使用不同高爾夫設施的決定因素，以利為設施和服務注入最佳行銷策略。 本研究通過整合型科技接受模式理論（UTAUT）調查臺灣休閒高爾夫球愛好者對使用室內科技高爾夫設施的行為意圖，致力為業者找尋準確的目標消費族群和增加營收提供見解。 通過立意抽樣，本研究對休閒高爾夫愛好者進行問卷調查。 經過回收401份問卷，本研究使用統計軟體SPSS 28.0.1 對399份有效問卷進行數據分析。 本研究旨在為高爾夫產業做出貢獻，並證明具有不同背景和使用經歷紀錄（EUH）的高爾夫球愛好者在行為意圖上具有顯著差異。 該研究結果希望為業者提供實務管理建議，並鼓勵未來研究可針對高爾夫球愛好者的技術水平和其他形式的科技產品進行比較和分析。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:18:08Z (GMT). No. of bitstreams: 1 U0001-0702202200491700.pdf: 1828382 bytes, checksum: 993e8da79b7833c4e8d950344a8ce052 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Acknowledgements i Abstract ii 摘要 iii Table of Contents iv List of Tables vi List of Figures vii Chapter I Introduction 1 Overview 1 Statement of Purpose 5 Research Questions 5 Definition of Terms 6 Scope of Study 7 Limitations 8 Chapter II Literature Review 9 The Evolution of UTAUT 9 UTAUT Applied in Different Industries 18 The Golf Industry 21 Virtual Golf 22 Experience Use History in Sports Industry 23 Hypothesis Development 26 Chapter III Research Methods 27 Research Model 27 Participants and Data Collection 28 Research Instrument 29 Reliability and Validity 31 Analytical Methods 32 Chapter IV Results 34 Descriptive Statistics on Sample Demographics 34 Descriptive Statistics on Golf Experience 38 Descriptive Statistics on Experience Use History 40 Descriptive Statistics on UTAUT Constructs 42 Hypothesis Testing 46 Chapter V Conclusions and Recommendations 57 Conclusion 57 Recommendations 58 Reference List 61 Appendix A English Survey 70 Appendix B Translated Survey in Mandarin-Chinese 74 | |
| dc.language.iso | en | |
| dc.subject | 行為意圖 | zh_TW |
| dc.subject | 高爾夫 | zh_TW |
| dc.subject | 整合式科技接受模式 | zh_TW |
| dc.subject | 高爾夫模擬器 | zh_TW |
| dc.subject | 使用經歷紀錄 | zh_TW |
| dc.subject | Experience Use History | en |
| dc.subject | Behavioral Intention | en |
| dc.subject | Golf | en |
| dc.subject | UTAUT | en |
| dc.subject | Golf Simulator | en |
| dc.title | 以整合型科技接受模式探討消費者使用室內科技高爾夫之行為意圖 | zh_TW |
| dc.title | The Behavioral Intention of Recreational Golfers Towards Using Indoor Virtual Golf Facilities: An Application of the UTAUT Model | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 周宇輝(Hsueh-Liang Wu),蕭嘉惠(Bou-Wen Lin),陳美燕 | |
| dc.subject.keyword | 高爾夫,整合式科技接受模式,高爾夫模擬器,使用經歷紀錄,行為意圖, | zh_TW |
| dc.subject.keyword | Golf,UTAUT,Golf Simulator,Experience Use History,Behavioral Intention, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU202200315 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2022-02-11 | |
| dc.contributor.author-dept | 共同教育中心 | zh_TW |
| dc.contributor.author-dept | 運動設施與健康管理碩士學位學程 | zh_TW |
| 顯示於系所單位： | 運動設施與健康管理碩士學位學程 | |
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