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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
| dc.contributor.author | Che-Hsien Liao | en |
| dc.contributor.author | 廖哲賢 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:06:10Z | - |
| dc.date.available | 2022-01-17 | |
| dc.date.available | 2022-11-24T03:06:10Z | - |
| dc.date.copyright | 2022-01-17 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2022-01-05 | |
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Toward a hierarchical model of intrinsic and extrinsic motivation, Advances in experimental social psychology, 29, 271-360, DOI: 10.1016/S0065-2601(08)60019-2 Venkatesh, V., Morris, M. G., Davis, G. B., Davis, F. D. (2003). User acceptance of information technology: Toward a unified view, MIS quarterly, 425-478, DOI: 10.2307/30036540 Venkatesh, V., Thong, J. Y., Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology, MIS quarterly, 157-178, DOI: 10.2307/41410412 宋培華(2019)，以UTAUT2模型探討影響消費者使用行動支付意願因素之研究(碩士論文)，中國科技大學，台北市 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80414 | - |
| dc.description.abstract | "健康相關議題越來越受到社會大眾的重視，相較於傳統醫療，藉由使用智慧型穿戴裝置，可以更有效監控身體狀況，因此市面上有越來越多相關產品，試圖滿足消費者需求。本研究因此選擇蘋果的Apple Watch作為研究標的，試圖找出消費者使用該產品的因素。 過去的研究研究，多採用整合型科技接受模型(Unified Theory of Acceptance and Use of Technology, UTAUT)，或是延伸整合型科技接受模型(Extending the Unified Theory of Acceptance and Use of Technology, UTAUT2)，僅少數學者注意到了模型提出時與研究當下的時空差異，並且許多研究的特定產品早已被淘汰，再加上相關產品較短的生命週期，造成無法更為精準地模擬真實世界。因此，本研究以UTAUT2為基底，加入兩額外構面：都會觀(Cosmopoliteness)以及崇洋媚外(Xenocentrism)，希望能夠與現實消費者行為更貼切。 經由發放225份的有效問卷後，研究結果發現：績效預期、享樂動機、習慣皆會對Apple Watch使用之行為意圖產生正向影響，同時Apple Watch使用之行為意圖對實際使用也會產生正面影響。藉此研究結果，為相關業者提供管理意涵與建議，最後說明本研究的研究限制和建議未來研究方向。" | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:06:10Z (GMT). No. of bitstreams: 1 U0001-0501202207544300.pdf: 3323513 bytes, checksum: 52ba658f912622f9ce10427b4c53ad7b (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題 5 第三節 研究流程 5 第二章 文獻回顧 7 第一節 智慧型穿戴裝置之相關文獻及研究 7 第二節 消費者接受科技模式之相關文獻及研究 8 第三節 額外新增構面之相關文獻及研究 16 第三章 研究方法 18 第一節 研究架構 18 第二節 研究假說 18 第三節 研究問卷設計 22 第四節 問卷資料蒐集 23 第四章 研究發現 25 第一節 敘述性統計分析 25 第二節 測量模型分析 29 第三節 結構方程模型分析 38 第四節 路徑係數與檢驗結果 42 第五章 結論與建議 49 第一節 研究結果與貢獻 49 第二節 管理意涵 49 第三節 研究限制 50 第四節 未來研究方向 50 參考文獻 52 附錄：研究問卷 56 | |
| dc.language.iso | zh-TW | |
| dc.subject | UTAUT2 | zh_TW |
| dc.subject | 崇洋媚外 | zh_TW |
| dc.subject | Apple Watch | zh_TW |
| dc.subject | UTAUT | zh_TW |
| dc.subject | 都會觀 | zh_TW |
| dc.subject | Xenocentrism | en |
| dc.subject | UTAUT2 | en |
| dc.subject | UTAUT | en |
| dc.subject | Apple Watch | en |
| dc.subject | Cosmopoliteness | en |
| dc.title | 探討消費者採用Apple Watch之影響因素：UTAUT2模型的分析 | zh_TW |
| dc.title | Examining Influencing Factors of Consumers’ Adoption of Apple Watch: The Analysis of UTAUT2 Model | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 潘令妍(Hsin-Tsai Liu),陳亭廷(Chih-Yang Tseng) | |
| dc.subject.keyword | Apple Watch,UTAUT,UTAUT2,都會觀,崇洋媚外, | zh_TW |
| dc.subject.keyword | Apple Watch,UTAUT,UTAUT2,Cosmopoliteness,Xenocentrism, | en |
| dc.relation.page | 60 | |
| dc.identifier.doi | 10.6342/NTU202200012 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2022-01-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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