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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃心怡(Hsin-I Huang) | |
| dc.contributor.author | Hui-Yu Chuang | en |
| dc.contributor.author | 莊惠宇 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:16:53Z | - |
| dc.date.available | 2021-08-10 | |
| dc.date.available | 2022-11-23T09:16:53Z | - |
| dc.date.copyright | 2021-08-10 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-08-04 | |
| dc.identifier.citation | 王雲東，2016，《社會研究方法──量化與質性取向及其應用》，台北：揚智。 王瑞慶，2014，《爭議性政策運用政策行銷之思辨：以十二年國民基本教育政策為分析個案》，台北：台灣大學政治學研究所碩士論文。 丘昌泰，2008，《公共政策：基礎篇》，台北：巨流。 周力行，2013，《國軍運用社群網站塑造軍人形象之策略研究──以國防部發言人臉書粉絲頁為例》，台北：國防大學政治作戰學院新聞研究所碩士論文。 翁興利，2004，《政策規劃與行銷》，台北：華泰文化。 崔灝東，2008，〈由全球化觀點探討台灣電子化政府之發展〉，《多國籍企業管理評論》，2(1)：155-168。 張依依、封國晨，2008，〈從「反貪腐倒扁運動」檢視其框架策略與議題建構〉，《傳播與社會學刊》，(5)：101-127。 張美瑤，2019，〈電子化政府便民 App 服務品質與民眾滿意度關係之研究：以高雄 iBus 為例〉，《數據分析》，14(1)：33-48。 陳祥，2005，〈電子化政府成長與演化—以我國“我的 E 政府”入口網站爲例〉，《研考雙月刊》，29(4)：76-91。 陳敦源、潘競恆，2011，〈政府就是「我們」Web 2.0 時代民主治理的希望或幻夢？〉，《研考雙月刊》，35(4)：23-35。 陳敦源、魯炳炎，2008，〈創造共識：民主治理中的政策行銷管理〉，《研考雙月刊》，32(2)：3-15。 傅文成，2016，〈台灣「國防部發言人」臉書訊息策略之議題設定與預示效果研究〉，《傳播研究與實踐》，6(1)：169-197。 曾淑芬，2007，〈電子化政府與網路化社會〉，《研考雙月刊》，31(1)：86-92。 黃劭彥、陳俊志，2018，〈我國電子化政府之發展與挑戰〉，《電腦稽核》，(37)：37-44。 黃東益、李仲彬，2010，〈電子治理與民眾對政府信任：台灣的個案分析〉，《行政暨政策學報》(51)：77-123。 黃榮源、謝耀霆，2009，〈台北市節能減碳政策之研究：以政策行銷角度分析〉，《文官制度季刊》。 廖乙甄，2013，《政府應用 Web 2.0 於政策行銷之研究─以臉書為例》，台中：東海大學行政管理暨政策研究所碩士論文。 臧國仁，1999，〈框架理論〉，《新聞媒體與消息來源：媒介框架與真實建構之論述》，台北：三民，26-65。 潘慧玲，2004，〈紮根理論研究〉，《敎育硏究的取徑：槪念與應用》，潘慧玲主編，台北：高等敎育出版。 魯炳炎，2007a《公共政策行銷理論之研究：應然面與實然面的對話》，台北：韋伯文化國際。 魯炳炎，2007b，〈政策行銷理論意涵之研究〉，《中國行政》，(78)：31-53。 盧安邦、鄭宇君，2017，〈用方法說故事：探析電腦輔助文本分析工具在框架研究之應用〉，《傳播研究與實踐》，7(2)：145-178。 蕭乃沂，2013，〈我國電子治理政策之回顧與前瞻〉，《公共治理季刊》，1(1)：99-107。 蕭乃沂、陳敦源、黃東益，2003，〈網路民主政府—台北市“市長信箱”的評估與前瞻〉，《研考雙月刊》，27(1)：100-110。 賴維堯，1994，〈政策分類：文獻探討與個案創新〉，《空大行政學報 2》：59-70。 謝佑晟，2012，《以政策行銷途徑評估台北市自行車道政策—跨機關協力之審視》，台北：政治大學公共行政研究所碩士論文。 簡宏偉，2012，〈電子化政府推動成果〉，《研考雙月刊》，36(6)：72-79。 羅清俊，2015，《公共政策：現象觀察與實務操作》，新北市：揚智。 蘇偉業，2007，〈政策行銷：理論重構與實踐〉，《中國行政評論》，16(1)：1-34。 Abdelsalam, H. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79923 | - |
| dc.description.abstract | 因應資通訊技術發展，Web 2.0概念導入公部門後，公部門也開始使用Facebook社群平台與民溝通，且在2019年開始廣受注目，創造出能與商業品牌比肩的傳播能量。有別於過往研究多半專注在社群上政策傳播的「效果」，本研究將聚焦在公部門溝通公共政策的「方法」，並回歸到政策類型的討論中，從常見的分配政策、重分配政策、管制政策等三種政策類型，分別以對應的投資台灣方案、少子化對策、108課綱三個個案作為研究對象，討論公部門如何用Facebook社群平台溝通不同類型政策。 研究結果顯示，在政策內容層面，公部門常用理念型、績效型及利益型等三種內容溝通框架來溝通，其中，分配政策較常使用績效型框架、重分配政策常用利益型框架，而管制政策則更傾向用理念型框架，使用績效型框架的內容普遍成效較佳。在包裝政策的方式上，三類政策常用的有情境式框架、佈告式框架及暗號式框架等三種，在效果上，三種框架都有其傳播優勢，但暗號式框架為內容加分的效果較明顯。另外，公部門也有延續過去提到的有效社群經營方式，進一步發展出適合本地社群使用習慣的做法。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:16:53Z (GMT). No. of bitstreams: 1 U0001-2807202110384900.pdf: 6790394 bytes, checksum: 384e3065d3e0fc9c564c0d9f0ef8b39e (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 謝辭 I 中文摘要 II 英文摘要 III 第一章 緒論 1 第一節 研究背景 1 第二節 研究目的與研究問題 3 第二章 文獻回顧 7 第一節 公共政策溝通與社群平台 7 第二節 政策類型 12 第三節 框架理論 19 第四節 社群平台中政策溝通的方法 25 第三章 研究方法 28 第一節 研究方法 28 第二節 研究個案 30 第三節 個案資料收集與分析策略 35 第四章 分析與討論 41 第一節 不同政策的溝通內容選擇 41 第二節 社群平台上的政策呈現方式 59 第三節 研究小結 76 第五章 結論 80 第一節 社群平台上各類型政策的溝通方式 80 第二節 社群平台政策溝通方式討論與建議 83 第三節 後續研究建議 85 參考文獻 87 附錄 內容框架編碼結果 97 | |
| dc.language.iso | zh-TW | |
| dc.subject | zh_TW | |
| dc.subject | 政策溝通 | zh_TW |
| dc.subject | 框架理論 | zh_TW |
| dc.subject | 政策類型 | zh_TW |
| dc.subject | 社群平台 | zh_TW |
| dc.subject | Framing | en |
| dc.subject | en | |
| dc.subject | Policy Communication | en |
| dc.subject | Social Media | en |
| dc.subject | Policy Types | en |
| dc.title | 量身定做不同類型的政策溝通：以公部門運用Facebook溝通之三個政策個案為例 | zh_TW |
| dc.title | Tailored Policy Communication: Case Studies on Three Types of Policy on the Use of Facebook Communication in Public Sectors | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳敦源(Hsin-Tsai Liu),吳怡融(Chih-Yang Tseng) | |
| dc.subject.keyword | 政策溝通,框架理論,政策類型,社群平台,Facebook, | zh_TW |
| dc.subject.keyword | Policy Communication,Framing,Policy Types,Social Media,Facebook, | en |
| dc.relation.page | 105 | |
| dc.identifier.doi | 10.6342/NTU202101834 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-08-05 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 政治學研究所 | zh_TW |
| 顯示於系所單位： | 政治學系 | |
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| U0001-2807202110384900.pdf | 6.63 MB | Adobe PDF | 檢視/開啟 |
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