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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許耀文(Yao-Wen Hsu) | |
| dc.contributor.author | Yu-You Liou | en |
| dc.contributor.author | 劉昱佑 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:13:13Z | - |
| dc.date.available | 2021-11-16 | |
| dc.date.available | 2022-11-23T09:13:13Z | - |
| dc.date.copyright | 2021-11-16 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-08-05 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79835 | - |
| dc.description.abstract | 在過去的文獻中，特徵價格法被廣泛運用在旅館房價的相關研究上。在解釋變數上，除了旅館的品質指標，周遭的公共財、旅館的國際經營狀況都曾被其他文獻納入考量。即使部分文獻考慮了外部性 (external factors) 因子的影響，卻鮮少有研究探討這些變數之間的交互作用。有鑒於此，本研究企圖探討 (1) 公共財與旅館品質指標之間的交互作用，以及 (2) 旅館業競爭者密度與產業環境的交互作用兩者對於旅館房價的影響。在第一個交互作用上，我們希望探相似功能的旅館私有財/公共財之間存在何種關係（替代財、互補財、中立財）。結果顯示，交乘項為負，兩種相似功能的財貨為替代關係，符合經濟直覺。至於第二個交互作用，本研究發現競爭者密度的提升會壓抑旅館房價，環境動態性的增強可以減緩壓抑效果，而環境的複雜性與競爭者密度之間則無顯著交互作用。總結來說，本研究填補了過去文獻中忽略不同種類變數之間交互作用的研究缺口。至於研究方法，本研究採用多階層線性模型，以期可以解決縣市、旅館、時間等三個層級 (level) 所產生的內生性問題。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:13:13Z (GMT). No. of bitstreams: 1 U0001-0408202115384800.pdf: 2982485 bytes, checksum: 3223f784c27067c4634071eb63aa5c59 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | ABSTRACT I 摘要 II CONTENTS III 1. INTRODUCTION 1 2. LITERATURE REVIEW 4 2.1. HEDONIC MODEL 4 2.2. CORE ISSUE 5 2.3. PUBLIC ATTRIBUTES 6 2.4. COMPETITORS 7 2.5. ENVIRONMENTAL CONDITION 9 3. RESEARCH HYPOTHESES 11 4. SAMPLE AND DATA 16 4.1. SAMPLE OF THE STUDY 16 4.2. DATA COLLECTION 18 4.3 VARIABLES 19 4.3.1. Time variables 19 4.3.2. Hedonic variables (control variables) 20 4.3.3. Competition density 21 4.3.4. Public attributes 22 4.3.5. Environmental condition 24 5. METHODOLOGY 28 5.1. HYPOTHESIS 1: PUBLIC ATTITUDES TOWARDS 30 5.1.1. Time level 30 5.1.2. Hotel levels 31 5.1.3. Destination level 32 5.1.4. General Notation 33 5.2. HYPOTHESIS 2: COMPETITION DENSITY AND ENVIRONMENTAL VARIABLE 34 5.2.1. Time level 34 5.2.2. Hotel level 35 5.2.3. Destination level 36 5.3.4. General notation 37 6. EMPIRICAL RESULTS 39 6.1. DESCRIPTIVE STATISTICS 39 6.2. NULL MODEL 40 6.3. CORRELATION MATRIX 42 6.4. TESTING HYPOTHESES 1 43 6.5. TESTING HYPOTHESES 2 48 7. MANAGERIAL IMPLICATION 52 8. CONCLUSION 56 APPENDIX: ROBUSTNESS CHECK 60 A1. QUADRATIC FORM FOR TIME LEVEL 60 A2. DIFFERENT RADIUS FOR COMPETITION DENSITY 62 A3. USING PRICE LEVELS AS DYNAMISM 64 REFERENCES 66 | |
| dc.language.iso | en | |
| dc.subject | 產業環境 | zh_TW |
| dc.subject | 旅館房價 | zh_TW |
| dc.subject | 多階層線性模型 | zh_TW |
| dc.subject | 公共財 | zh_TW |
| dc.subject | 特徵價格法 | zh_TW |
| dc.subject | multilevel linear modeling | en |
| dc.subject | public goods | en |
| dc.subject | environmental conditions | en |
| dc.subject | hotel room rates | en |
| dc.subject | hedonic pricing | en |
| dc.title | 以多階層線性模型探討旅館房價外部性因子的調節作用——公共財與產業環境的實證分析 | zh_TW |
| dc.title | Using Multilevel Linear Modeling to Explore the Moderating Effect of External Attributes on Hotel Room Rates: Empirical Evidence on Public Goods and Industry Environment | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 連勇智(Hsin-Tsai Liu),荷世平(Chih-Yang Tseng) | |
| dc.subject.keyword | 旅館房價,特徵價格法,多階層線性模型,公共財,產業環境, | zh_TW |
| dc.subject.keyword | hotel room rates,hedonic pricing,multilevel linear modeling,public goods,environmental conditions, | en |
| dc.relation.page | 69 | |
| dc.identifier.doi | 10.6342/NTU202102085 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-08-05 | |
| dc.contributor.author-dept | 共同教育中心 | zh_TW |
| dc.contributor.author-dept | 統計碩士學位學程 | zh_TW |
| 顯示於系所單位： | 統計碩士學位學程 | |
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| U0001-0408202115384800.pdf | 2.91 MB | Adobe PDF | 檢視/開啟 |
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