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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
| dc.contributor.author | Yueh Kao | en |
| dc.contributor.author | 高悦 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:06:25Z | - |
| dc.date.available | 2021-11-08 | |
| dc.date.available | 2022-11-23T09:06:25Z | - |
| dc.date.copyright | 2021-11-08 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-09-08 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79651 | - |
| dc.description.abstract | P 個案公司是全球性的生物製藥公司，營運據點橫跨全球 129 個國家，為國內最大的跨國藥廠;過去 P 個案公司在台灣的業務經營模式大多是由業務人員直接 面對面與醫生接觸，傳統上製藥業的業務開發模式與客戶關係管理模式也大多是 採取直接面對面的溝通方式;然而隨著全球製藥業數位化轉型的趨勢，以及受到這波 COVID-19 疫情的影響，加速 P 個案公司針對業務面向投入數位科技導入的決心，然而數位化轉型的過程中必然會面臨到許多流程面、營運面、功能面、顧客面與人員適應等各方面的阻礙。 因此，本研究以製藥業發展趨勢與數位化等次級資料、P 個案公司內部業務人員(主要操作系統的部份)與外部客戶(醫師)深度訪談等資料收集分析方式，藉此分析 P 個案公司所屬製藥產業所面臨之數位轉型趨勢;以及運用科技接受模式進一步分析影響 P 個案公司內外部利害關係人對數位科技系統的知覺有用性、易用性與使用意圖的外在因素;最後根據 P 個案公司之數位科技系統導入現況與問題，分別從流程面、營運面、功能面、顧客面與人員適應等面向提出未來的改善建議與調整作法。 因此，本研究以製藥業發展趨勢與數位化等次級資料、P 個案公司內部業務人員(主要操作系統的部份)與外部客戶(醫師)深度訪談等資料收集分析方式，藉此分 析 P 個案公司所屬製藥產業所面臨之數位轉型趨勢;以及運用科技接受模式進一步分析影響 P 個案公司內外部利害關係人對數位科技系統的知覺有用性、易用性與使用意圖的外在因素;最後根據 P 個案公司之數位科技系統導入現況與問題，分別從流程面、營運面、功能面、顧客面與人員適應等面向提出未來的改善建議與調整作法。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:06:25Z (GMT). No. of bitstreams: 1 U0001-0409202111014700.pdf: 3536473 bytes, checksum: be41cc75dc328b4c7001a7ad3beebf5d (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 中文摘要 .......................................... i Abstract ......................................... ii 第一章 緒論 ........................................ 1 第一節 研究背景與動機..................................1 第二節 研究問題與目的..................................3 第三節 研究流程.......................................5 第二章 文獻探討 ..................................... 8 第一節 製藥產業之發展歷程與數位化趨勢.....................8 第二節 科技接受模式(TAM)的理論發展 .....................12 第三節 資訊系統成功模式(ISS) ..........................19 第三章 研究方法 ..................................... 22 第一節 研究架構.......................................22 第二節 資料收集來源與研究對象...........................23 第四章 研究結果 ..................................... 28 第一節 外部客戶使用系統平台之關鍵因素分析.................28 第二節 內部客戶使用系統平台之關鍵因素分析.................33 第三節 影響系統平台使用意願之關鍵前置因素彙整..............43 第四節 P 個案公司 Veeva 系統導入的改善作法...............49 第五節 受訪者對系統平台使用的回饋意見綜整分析..............51 第五章 結論與建議 ................................... 54 第一節 研究結論.......................................54 第二節 管理意涵與實務建議...............................57 第三節 研究限制與未來研究方向...........................59 參考文獻 ........................................... 60 附錄:訪談大綱 ....................................... 63 | |
| dc.language.iso | zh-TW | |
| dc.title | 製藥業內外部客戶對數位化銷售管理系統科技接受度 之研究-以台灣 P 公司為例 | zh_TW |
| dc.title | Analyzing Internal and External Stakeholders’ Acceptance of Digital Technologies in the Pharmaceutical Industry: The Case of P Company in Taiwan | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 潘令妍(Hsin-Tsai Liu),陳亭廷(Chih-Yang Tseng) | |
| dc.subject.keyword | 科技接受模式,資訊系統成功模式,數位化,製藥產業, | zh_TW |
| dc.subject.keyword | technology acceptance model,Information system success model,Digitization,Pharmaceutical industry, | en |
| dc.relation.page | 73 | |
| dc.identifier.doi | 10.6342/NTU202102987 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-09-09 | |
| dc.contributor.author-college | 進修推廣學院 | zh_TW |
| dc.contributor.author-dept | 生物科技管理碩士在職學位學程 | zh_TW |
| 顯示於系所單位： | 生物科技管理碩士在職學位學程 | |
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| U0001-0409202111014700.pdf | 3.45 MB | Adobe PDF | 檢視/開啟 |
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