請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Yu Chu | en |
| dc.contributor.author | 朱 俞 | zh_TW |
| dc.date.accessioned | 2022-11-23T08:56:56Z | - |
| dc.date.available | 2022-02-21 | |
| dc.date.available | 2022-11-23T08:56:56Z | - |
| dc.date.copyright | 2022-02-21 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2022-01-19 | |
| dc.identifier.citation | References Hide, B. (2021, Sept 25). What kind of idea is this? Create any kind of drinks anytime!?. Retrieved from YouTube: https://www.youtube.com/watch?v=246AxlAMmM ab _channel=Bar%E8%97%8F%2FBarHide Control, C. f. (2021, Sept 1). Taiwan National Infectious Disease Statistics System. Retrieved from Centers for Disease Control: https://nidss.cdc.gov.tw/en/nndss/disease?id=19CoV CIA.gov. (2021, Nov 2). Explore All Countries- Taiwan. Retrieved from CIA.gov: https://www.cia.gov/the-world-factbook/countries/taiwan/#economy Chiang, M., Hsu, D. J. (2021, Feb 1). GQ Bar Everytime when you go to the bar you have trouble picking your favorite drink? Check out 2020's 'Top 10 popular drinks' Retrieved from GQ Taiwan: https://www.gq.com.tw/life/article/ Chi, C. (2021, April 12). How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube . Retrieved from https://blog.hubspot.com/marketing/ how-long-should-videos-be-on-instagram-twitter-facebook-youtube Everington, K. (2019, Dec 4). Taipei ranked No. 1 city in world for expats. Retrieved from Taiwan News: https://www.taiwannews.com.tw/en/news/3830086 FRIDAYS. (n.d.). About TGI FRIDAYS™. Retrieved from http://tgifridays.com.tw/en-US/about International Trade Administrations . (2021, Sept 13). Taiwan-Country Commercial Guide Market Overview. Retrieved from trade.gov/country-commercial-guides/taiwan-market-overview International Trade Administration. (2020, Sept 24). Ecommerce Taiwan - Country Commercial Guide . Retrieved from https://www.trade.gov/knowledge-product/taiwan-ecommerce Market Intelligence Consulting Institute. (2019, June 5). Shopee, Momo Shop, and PChome24 Shop are Top Three Mobile Retail Apps in Taiwan: MIC . Retrieved from https://mic.iii.org.tw/english/PressRelease_Detail.aspx?sqno=11806 type=Press DataClass=Press%20Room Mood Cocktails. (2021, Aug 23). Party bundle 8 flavor with 12 drinks of Vodka . Retrieved from https://www.moodcocktails.com.tw/moodcocktails/index.php?action=product_detail prod_no=P0099300109590 Morgenthaler, J. (2011, June 16). How to Price a Cocktail Menu . Retrieved from https://jeffreymorgenthaler.com/how-to-price-a-cocktail-menu/ National Statistics Republic of China (Taiwan) . (2021). Statistics from Statistical Bureau . Retrieved from https://eng.stat.gov.tw/point.asp?index=9 Ngo, S. (2016, May 27). What Does the Data Say About Average Bar Industry Pour Costs? Retrieved from https://bevspot.com/whats-average-pour-cost-bar-industry/ O’Neill, M. (2020, Jan 31). How Long Should Videos Be? FB, IG, YT More in 2020 . Retrieved from https://animoto.com/blog/video-marketing/how-long-facebook-instagram-videos Overhiser, S. (2021, June 10). Virgin Mojito Mocktail. Retrieved from https://www.acouplecooks.com/virgin-mojito-mocktail-recipe/ Overhiser, S. (2021, April 24). Virgin Margarita. Retrieved from https://www.acouplecooks.com/virgin-margarita/ PESTLE Analysis. (2020). What is PESTLE Analysis? An Important Business Analysis Tool. Retrieved from https://pestleanalysis.com/what-is-pestle-analysis/ Reuters staff. (2021, March 3). Prickly problem: Taiwan says won't be beaten by China pineapple ban. Retrieved from https://www.reuters.com/article/us-taiwan-china-pineapple-idUSKCN2AV0OK Singh, R. (2020, Sept 2nd). 16 mocktails that are perfect for any time of the year . Retrieved from https://www.redbull.com/in-en/red-bull-mocktail-recipes Taiwan Network Information Center . (2019). Overall Internet Use Situation. Retrieved from https://report.twnic.tw/2019/TrendAnalysis_internetUsage_en.html Tipsy Bartender. (2011, Nov 18). How to make Rainbow Shots! Retrieved from YouTube: https://www.youtube.com/c/TipsyBartender | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79263 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-23T08:56:56Z (GMT). No. of bitstreams: 1 U0001-0701202213583300.pdf: 2497660 bytes, checksum: b5b702c64459f94bb78ed654173e945e (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "Table of Contents Abstract I Acknowledgement II List of Figures VII List of Tables VIII 1. Mission and Vision 1 1.1 Objectives 1 2. Products 3 2.2 Margarita Mocktail: 3 2.3 Pineapple Twist: 4 3. Analyzing potential competitors 5 3.1 Industry Analysis 5 3.1.1 Threats of New Entrants 5 3.1.2 Bargaining Power of the Buyers 6 3.1.3 Bargaining Power of Suppliers 6 3.1.4 Threats of Substitutes 6 3.1.5 Competitive Rivalry 6 3.2.1 Fridays 9 3.2.2 CARNEGIE’S TAIPEI: 9 3.2.3 Mood’s cocktail 10 3.2.4 Spirits Bag 11 3.4 Competitor YouTube Channels 14 4. Target Market 16 4.1 Political 16 4.2 Economic, The GDP of Taiwan 16 4.3 Social 16 4.3.1 The population of Taiwan: 17 4.3.2 Social Media 17 4.3.3 Major Buying Holidays 17 4.3.4 COVID situation in Taiwan. 18 4.4 Technological 20 4.4.1 Internet Penetration Rate 20 4.4.2 E-commerce business in Taiwan 20 4.4.3 Current Market Trends in Taiwan 21 4.4.4 E-Commerce Services 21 4.4.5 Online Payment 22 4.4.6 Mobile E-Commerce 22 4.4.7 Digital Marketing 24 4.5 Legal 24 4.6 Environment 25 5. Operational Strategy 26 5.1 Organizational chart 26 5.3 Operations Proper 30 6. Marketing Strategy 32 6.1 The pricing of the products 32 6.1.2 Pour cost 32 6.1.3 The Price of Pineapple Twist 33 6.1.4 The pricing of Margarita Mocktail 34 6.1.5 The pricing of Mojito Mocktail 35 6.2 The profit of selling the beverages 36 6.3 Product Strategy 37 6.4 Social Media Marketing Promotion Strategy 38 7. Company Analysis and Value Proposition 42 7.1 SWOT 42 7.2 Competitive Advantage 44 7.3 Startup business canvas 45 8. 5-Year Estimated Financial Projection 49 8.1 Key Assumptions 49 8.2 Startup Costs 49 8.3 Sales Forecast 50 8.4 Pro Forma Financial Statements 51 8.5 Break-Even Analysis 53 9. Risk Analysis 54 10. Exit Strategy 55 References 58 List of Figures Figure 1 Summary of the Porter’s 5 forces 16 Figure 2 Mood Cocktails 19 Figure 3 The number of cases in Taiwan 27 Figure 4 Mobile E-Commerce comparison 2017 31 Figure 5 Mobile E-Commerce comparison 2018 32 Figure 6 The Organizational chart at the beginning stage 34 Figure 7 Organizational Chart at the later stage 36 Figure 8 Projected Roadmap of the company in three phases 38 Figure 9 Swot Analysis 50 Figure 10 5-Year Units Sold 59 List of Tables Table 1 Comparison of the Two Competitors 21 Table 2 Mood’s Cocktail 22 Table 3 Spirits Bag 22 Table 4 The pricing for Pineapple Twist 42 Table 5 The pricing for Margarita Mocktail 43 Table 6 The pricing for Mojito Mocktail 44 Table 7 The profit 45 Table 8 Competitive advantage table summary 52 Table 9 Business canvas for the startup stage 54 Table 10 Startup cost for the first month 58 Table 11 5 years projected income statement 60 Table 12 5-year Break-Even analysis 61 " | |
| dc.language.iso | en | |
| dc.title | 台灣市場的 DIY 飲料商業計劃書 | zh_TW |
| dc.title | Business Plan for DIY Beverage Kits in Taiwanese Market | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),盧信銘(Chih-Yang Tseng) | |
| dc.subject.keyword | 商業計劃書,DIY飲料,台灣市場,COVID-19, | zh_TW |
| dc.subject.keyword | Business Plan,Beverage,DIY Kits,Taiwanese Market,COVID-19, | en |
| dc.relation.page | 60 | |
| dc.identifier.doi | 10.6342/NTU202200024 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-01-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0701202213583300.pdf | 2.44 MB | Adobe PDF | 檢視/開啟 |
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