有線電視產業經營管理之研究─以A公司為例

Abstract

在網路科技尚未發達之前，有線電視可說是大部分家庭接收資訊與娛樂的重要管道。即便是在網際網路快捷與普及的現代，對於中高年齡層的民眾而言，有線電視仍是日常生活中不可或缺的一部分。研究者服務於有線電視產業逾20年，見證其經歷許多各個層面的改變，以及目前面臨極大的經營困境。 本研究根據相關理論與產業經驗，提出包含三大構面、九項子構面的產業分析架構，並以A公司進行個案研究。除驗證研究架構的可行性之外，亦為有線電視產業找出新的經營方向與趨勢，以及提出產業發展建言。

Before Internet technology was developed, cable TV was an important conduit for most families to receive information and entertainment. Even in the modern era of fast and popular Internet, cable TV is still an indispensable part of daily life for people of middle and high age. Researchers have served the cable industry for more than 20 years, witnessing many changes in their experience and the current operational dilemmas. Based on relevant theories and industry experience, this study proposes an industrial analysis framework consisting of three facets and nine sub-facets, and a case study by Company A. In addition to verifying the feasibility of the research structure, it also finds new business directions and trends for the cable TV industry, as well as suggestions for industrial development.