台灣先進傷口敷料產業的現況分析與未來發展策略建議

Abstract

研究者投入台灣先進傷口敷料產業迄今已近9年，原本評估台灣先進傷口敷料市場在人口老化、急性和慢性傷口發生率上升、生物科技技術進步、政府對敷料產業研發的投入支持等條件下，產業前景應順利可期。雖然台灣先進傷口敷料產業在上游原物料、中游製造生產皆能獨立自主，生產品質優良價格合理的產品，但面對國際廠商的競爭，台灣業者在下游的服務、品牌、行銷、通路上遇到困難。 本研究希望透過對全球先進傷口敷料產業分析，包括：市場驅動因素、市場阻礙因素、市場機會，以及不同的產品分類著手，了解先進傷口敷料整體使用狀況及區域發展，並分析台灣先進傷口敷料產業面臨的問題，以找出台灣先進傷口敷料產業的核心競爭力與未來發展策略。

Researchers have been investing in Taiwan’s advanced wound dressing industry for nearly nine years. Originally, Taiwan’s advanced wound dressing market was evaluated under the conditions of population aging, rising incidence of acute and chronic wounds, advances in biotechnology and technology, and government support for research and development of dressing industry, it should be smooth. Although Taiwan’s advanced wound dressing industry can be independent in the upstream raw material and midstream manufacturing, the production quality is good and the price is reasonable. However, in the face of competition from international manufacturers, Taiwanese operators encounter difficulties in downstream service, brand, marketing and access. This study hopes to understand the overall use and regional development of advanced wound dressings through analysis of the world’s advanced wound dressing industry, including: market drivers, market impediments, market opportunities, and different product categories, and analyze the problems faced by Taiwan’s advanced wound dressing industry. To find out the core competitiveness and future development strategies of Taiwan’s advanced wound dressing industry.