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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳政鴻 | |
| dc.contributor.author | Jia-Ning Hu | en |
| dc.contributor.author | 胡家寧 | zh_TW |
| dc.date.accessioned | 2021-07-10T21:47:24Z | - |
| dc.date.available | 2021-07-10T21:47:24Z | - |
| dc.date.copyright | 2020-02-21 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-02-11 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77120 | - |
| dc.description.abstract | 本問題研究雙占廠商於單一市場上提供競爭產品並進行價格和轉換成本競爭。在有限的規劃時程內，廠商現有顧客中有部分比例會選擇在期初時進行產品升級。而當顧客選擇升級時，消費者可以從原產品供應商或其他競爭公司購買升級產品，若顧客選擇其他競爭公司進行升級，則會產生一次性的轉換成本。例如，當Android手機用戶選擇產品升級時，顧客可能會選擇繼續使用Google Android或Apple iOS智慧手機，而競爭產品間之不兼容性將產生轉換成本。為了在有限的規劃時程內最大化公司的總利潤，企業可以進行價格決策並投資以增加/減少各時期的轉換成本。我們將此問題設置為同時賽局(Simultaneous game)，結合單次抽樣虛擬賽局（Single Sample Fictitious Play, SSFP）演算法來開發近似動態規劃模型。研究顯示，SSFP演算法具優於現有算法的計算優勢，減輕了維度的詛咒。研究結果指出，轉換成本投資也許能成為現有公司的競爭障礙，以減少競爭的激烈程度。 | zh_TW |
| dc.description.abstract | This research studies price and switching costs competition between two firms offering competing products on a single market. Over a finite planning horizon, a portion of existing customers may choose to upgrade their products in each period. When the customers choose to upgrade, they may purchase from the original firm or the other competing firm. If the customer chooses to upgrade through the competing firm, a switching cost incurs. (e.g. When an Android smartphone user chooses to upgrade, the customer may choose to continue using Google Android or the Apple iOS smartphones and switching costs incurs due to the incompatibility between competing products.) To maximize a firm’s total profit over the finite planning horizon, firms can make price decisions and invests to increase/reduce the switching costs in each period. We formulate this problem as a simultaneous game and incorporate a single sample fictitious play (SSFP) algorithm to develop an approximate dynamic programming model. The SSFP algorithm shows the computation advantage over existing algorithms and relieves the curse of dimensionality. The results show that switching costs investments could be used competition barrier for the incumbent firm to reduce the fierceness of the competition. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-10T21:47:24Z (GMT). No. of bitstreams: 1 ntu-109-R06546041-1.pdf: 2171042 bytes, checksum: 481db86976d67261d52a48ac91dd9b4c (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 誌謝 i
中文摘要 ii ABSTRACT iii CONTENTS iv LIST OF FIGURES vi LIST OF TABLES viii 第一章 緒論 1 1.1研究動機與背景 1 1.2研究目的 2 1.3研究步驟 3 第二章 文獻探討 5 2.1納許均衡尋求機制 5 2.2單次抽樣虛擬賽局 5 2.2.1虛擬賽局發展 5 2.2.2虛擬賽局收斂情形 6 2.2.3虛擬賽局演算法應用 6 2.3顧客轉換成本 7 2.3.1轉換成本衡量方式 7 2.3.2轉換成本類型 7 2.3.3轉換成本效應 8 2.4動態定價研究 9 2.4.1消費者選擇模型 10 2.4.2廠商市占率 10 2.4.3廠商技術水準 11 第三章 雙占廠商動態賽局 12 3.1研究用語定義 12 3.2問題架構與相關假設 12 3.3問題模式之參數與決策變數 14 3.4動態規劃模型 17 3.5未來期望總利潤內插函數 21 3.6雙占廠商動態賽局 23 3.7模擬流程 29 第四章 數值驗證與模型分析 34 4.1系統介紹及參數設定 34 4.1.1求解系統介紹 34 4.1.2參數設定 34 4.2均衡驗證與計算時間 36 4.2.1 求解程式均衡解驗證 36 4.2.2 求解程式計算時間 39 4.3範例模擬驗證與分析 40 4.3.1 模擬流程說明 40 4.3.2 模擬結果分析 41 4.4參數分析 44 4.4.1市場存在轉換成本情形 45 4.4.2不對稱轉換成本投資 46 4.4.3換機比率 49 第五章 結論與未來研究建議 52 REFERENCE 54 | |
| dc.language.iso | zh-TW | |
| dc.title | 利用虛擬賽局之訂價與轉換成本投資策略研究 | zh_TW |
| dc.title | A Computational Study on Price and Switching Costs Competition | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 洪一薰,孔令傑,藍俊宏,陳文智 | |
| dc.subject.keyword | 價格競爭,轉換成本,虛擬賽局,近似動態規劃, | zh_TW |
| dc.subject.keyword | Price competition,Switching Costs,Fictitious Play,Approximate Dynamic Programming, | en |
| dc.relation.page | 57 | |
| dc.identifier.doi | 10.6342/NTU202000426 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-02-11 | |
| dc.contributor.author-college | 工學院 | zh_TW |
| dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
| 顯示於系所單位： | 工業工程學研究所 | |
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