新創科技事業商業計畫可行性分析-以智慧型工業相機設計公司為例

Abstract

智慧型工業相機係屬於嵌入式視覺系統應用在工廠自動化上之產品，其包含工業相機模組、鏡頭、光源、計算單元及機器視覺函式庫與應用軟體。由於機器視覺函式庫與其應用軟體在智慧型工業相機中屬於核心技術，且此領域有高門檻障礙，因此在產業之競爭中有大者恆大的趨勢。在台灣智慧型工業相機產業中，相關的競爭者較少且規模相對於國外廠商差異甚大。 本論文之研究主題針對一家智慧型工業相機設計公司，以商業計畫書之方式分析其擴大經營之可行性。由於該公司已具備機器視覺函式庫及智慧型工業相機之營運基礎，且透過上市公司直接投資並成為其子公司的方式，有效並穩健經營使其快速成長，因此藉由本商業計畫書針對智慧型工業相機在工廠自動化應用、智慧製造之評估及資金規劃等項目做一詳細之分析。由於該公司仍屬新創科技公司，今年第一季度已獲利，本研究將針對所要發展的產品及經營績效，從團隊優勢、財務分析、五力分析模型及商業模式圖來評估此提案之可行性。

Smart industrial cameras play a key role in embedded vision systems used in manufacturing automation, including industrial camera modules, lightings, lens, computing modules, machine vision libraries and application-specific software. Due to the advanced technology of machine vision libraries and application-specific software in smart industrial cameras, the entry barrier is high in this business area. Therefore, there are few competitors in the industry of smart industrial cameras in Taiwan. This study is to perform the feasibility evaluation of expanding a startup company in smart industrial camera area by a business plan format. This company has been operating for years in markets of machine vision libraries and smart industrial cameras and has been invested by a listed company in Taiwan. A business plan will be provided in order to expand the company business effectively and stably. Through the detailed discussion of core technology, competitive advantage and financial planning, this business plan brings precise analysis of the company products in the markets of smart industrial cameras for manufacturing automation. Since this company is a startup company and is profitable in Q1 2020, a feasible report will be provided based on the analysis of competitive advantage, financial plan, Porter's five forces analysis and business model canvas on the company products.