卵子銀行電子商務平台模式可行性研析

Abstract

「卵子銀行網路平台」為一個媒介平台，連結生孕需求者到合適的醫療資源。本文以商業九宮格模式之商業分析法，並且以顧客價值主張、利潤公式、關鍵資源、以及關鍵流程將商業九宮格區分成四個構面，分別設計研究結構，並解發掘研究結果；首先是顧客價值主張方面，卵子銀行網路平台需要具備公信力，且具有一定的安全機制；利潤公式方面，業者可以結懷孕過程、生產、產後調理、育嬰托嬰的服務上會比較容易推行並達到業外收益；至於關鍵資源方面，卵子銀行網路平台，在專業度上面，主要有兩個部分，一個是網路平台的經營專業，另一個是生孕協助的專業技術；最後，在關鍵流程的部分，平台需要專業的婦科與生殖醫學諮詢服務，保護顧客的隱私。因此，專業度與信任感，係卵子銀行網路平台需要強調的服務特色。

'Ova Bank Internet Platform' is a media platform that connects those who need pregnancy to the appropriate medical resources. This article uses the business analysis method of the business nine-grid model, and divides the business nine-grid into four facets based on the customer value proposition, profit formula, key resources, and key processes. The following will sort out the research conclusions in order: the first is the customer value proposition, ova banking network platform needs to have credibility and a certain security mechanism; second, in terms of profit formulas, it is easier for operators to conclude the pregnancy process, production, postpartum conditioning, and childcare services. Third, the key resources, the egg bank network platform, in terms of professionalism, there are two main parts, one is the operation professional of the network platform, and the other is the professional technology of pregnancy assistance; Fourth, the key process, the platform needs Professional gynecology and reproductive medicine consulting services to protect customers' privacy. Therefore, professionalism and trust are the service features that need to be emphasized on the ova bank network platform.