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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 葛明伊(Miriam Garvi-Charles) | |
| dc.contributor.author | Anastasiya Kurlenia | en |
| dc.contributor.author | 柯安娜 | zh_TW |
| dc.date.accessioned | 2021-05-19T17:49:46Z | - |
| dc.date.available | 2022-08-24 | |
| dc.date.available | 2021-05-19T17:49:46Z | - |
| dc.date.copyright | 2017-08-24 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-08-17 | |
| dc.identifier.citation | (2017) Retrieved March, 2017 from: http://www.soyjoy.com.tw/about.html
(2017) Retrieved April, 2017 from: http://www.erinnudi.com (2017) Retrieved March, 2017 from: http://www.papamachine.com/about/about.html (2017) Retrieved February 12, 2017 from: http://www.wisegeek.com/what-is-the- snack-food-industry.htm (2015) Retrieved March, 2017 from: https://www.youbars.com/pages/youbar-innovation-lab Asia-Pacific Snack bars Market - Segmented by Ingredients, Type and Geography - Trends and Forecasts (2017 - 2022) report summary. Mordor Intelligence. Retrieved May 5th, 2017 from: https://www.mordorintelligence.com/industry-reports/asia-pacific-snack-bars-market-industry Americans Spending More On Snacks, Less On Actual Real Food. Retrieved April 14 from Huffington Post: http://www.huffingtonpost.com/2014/10/02/snack-meal-spending_n_5913166.html Better-for-you foods. Hudson Institute. Retrieved March 12, 2017 from: https://www.hudson.org/content/researchattachments/attachment/1096/better_for_you_combinedfinal.pdf Cereal Bars Market (2015 to 2021) - Current Trends, Competition & Companies involved, Technology. Retrieved March 10, 2017 from LinkedIn: https://www.linkedin.com/pulse/cereal-bars-market-2015-2021-current-trends-involved-sanket-solanki Energy bars for kids: Case history. Nutraceuticals World. Retrieved November 2016 from : http://www.nutraceuticalsworld.com/issues/2001-09/view_features/energy-bars-for-kids-a-case-history/ Expo West 2015 Trend Report: Healthy Snacks Driving The Growth of Natural. Retrieved February 26, 2017 from Swith Brothers: http://blog.smithbrosagency.com/2015/03/expo-west-2015-trend-report-healthy-snacks-driving-the-growth-of-natural/ Functional Foods: Their Role in Disease Prevention and Health Promotion. Publication of Institute of Food Technologists. Retrieved March 12, 2017 from: https://www.nutriwatch.org/04Foods/ff.html Fruit Bars Retrieved March, 2017 from: http://www.ediindia.org/download/special-projects/Fruit-Vegetable/08-Fruit-Bars.pdf Healthy Diet. WHO. Retrieved June 20, 2017 from World Health Organization: http://www.who.int/mediacentre/factsheets/fs394/en/ Innovation and Reformulation. Retrieved November 23, 2016 from European Snacks Association: http://www.esasnacks.eu/documents/InnovationandReformulation.pdf Nuts. Healthy snacking in a nutshell. Retrieved November 23, 2016 from European Snacks Association: http://www.esasnacks.eu/factsheets/esa_nuts.pdf Otsuka Holding Co.Ltd. Annual report 2015. Retrieved April 10th, 2017 from: http://www.otsuka.com/en/ir/library/pdf/2015/2015_all.pdf Retrieved from Taiwan confectionary, biscuit and floury food industry association May 5th, 2017: http://www.tcbffa.org.tw/1-1.htm Snack Attack. What consumers are reaching for around the world September 2014. Retrieved December 16, 2016 from Nielsen: http://www.nielsen.com/content/dam/nielsenglobal/kr/docs/global-report/2014/Nielsen%20Global%20Snacking%20Report%20September%202014.pdf SOYJOY Fruit Soy Bar launched in Taiwan by Otsuka Pharmaceutical affiliate, King Car Otsuka Co., Ltd. Retrieved April 10th, 2017 from: https://www.otsuka.co.jp/en/company/release/2007/0515_01.html Snacks. Retrieved March 10, 2017 from: http://www.cspdailynews.com/sites/default/files/magazine-files/CMH12-snacks-snack%20bars.pdf Snack bars 2015: top 10 best-selling granola, breakfast and nutrition bars. Retrieved March 10, 2017 from: http://www.bakeryandsnacks.com/Retail-Shopper-Insights/Snack-bars-2015-top-10-best-selling-granola-breakfast-health-bars?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright Snack foods – a global strategic business report. Press Release. Retrieved November 23, 2016 from Global Industry Analysts Inc.: http://www.strategyr.com/pressMCP-2223.asp Taiwan Quality Food Certification System Product Certification Scheme Retrieved May 10, 2017 from: http://www.tqf.org.tw/upload/content/TQF_Scheme_Guideline.pdf Taiwan: How to Invest, Start and Run Profitable Business in Taiwan Guide, IBP Inc. Infographic: Snacking—Everyone’s Doing It. Retrieved October 21,2016 from Natural Products insider: https://www.naturalproductsinsider.com/resource/infographics/2016/11/infographic-snacking-everyones-doing-it.aspx Taiwan Food processing ingredients Annual report 2016. USDA. Retrieved November 2016 from: https://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Processing%20Ingredients_Taipei%20ATO_Taiwan_12-21-2016.pdf Wistron Corporation 2015 Corporate Sustainability & Social Responsibility Report. Retrieved February 16, 2017 from Wistron: http://www.wistron.com/images/acrobat/cs2r/2015/2015_CS2R_Report_English.pdf Wistron NeWeb Corp. 2015 Corporate Social Responsibility Report. Retrieved February 16,2017 from Wistron NeWeb: http://www.wnc.com.tw/upload/CSR_pdf/csr_report/EN/2015_WNC_CSR_Report_EN_FullVersion.pdf Why Kind bars are suddenly everywhere. Retrieved March 10, 2017 from FORTUNE: http://fortune.com/2014/02/10/why-kind-bars-are-suddenly-everywhere/ 谷歌：食物搜索趨勢報告（Food Trends 2016). Retrieved April 14, 2017 from: https://read01.com/a0A8oA.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674 | - |
| dc.description.abstract | BanBan company and its brand of snack bars is new company from Taipei, Taiwan, which plans to start operation on January 2018. In the heart of business idea lies wish of two company owners to offer healthy and functional snacks which can improve consumers’ health, mood and overall life quality.
Based on analysis of latest snack market trends BanBan company see big potential for new business. Current business plan in addition to market analysis focus on two main parts: operation strategy and marketing plan for the beginning of company operation. In business plan as well provided financial projections for the first 5 years of operation and reviewed risks, related to business. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-19T17:49:46Z (GMT). No. of bitstreams: 1 ntu-106-R02749053-1.pdf: 1994074 bytes, checksum: b88268731b8e98d156fabfefa52d9164 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Acknowledgment i
List of figures, tables and exhibits iii 1.0 Executive Summary 1 2.0 Introduction 3 3.0 Food Product Development 4 4.0 Market Analysis 7 4.1 Market definition, overview of snack market and snack bars category 8 4.1.1 Snack food market definition 8 4.1.2 Overview of worldwide snack market. Market drivers 9 4.1.3 Global snack market trends 12 4.1.4 Overview of consumers’ behavior 16 4.1.5 Overview of snack bars category 23 4.2 Taiwan snack market 27 4.2.1 Taiwan snack market trends 29 4.2.2 Competition overview 32 4.2.2.1 Five Forces Analysis 34 4.2.3 Market segmentation and target customer group of BanBan 39 4.2.4 Consumer Survey 43 5.0 Company Product and Strategy 48 5.1 Company and product introduction 49 5.2 Business operation strategy 54 5.3 Marketing plan 65 5.4 Risk management 73 6.0 Financial plan 76 6.1 Starting capital 76 6.2 Cost structure 78 6.3 Revenue projection 79 6.4 Break-even analysis 81 7.0 Conclusion 83 8.0 References 84 9.0 Appendix 86 | |
| dc.language.iso | en | |
| dc.title | BanBan 營養棒企劃書 | zh_TW |
| dc.title | Business plan for BanBan nutrition snack bars | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯(CHUN-YAO HUANG),丁俞文(YU-WEN TING) | |
| dc.subject.keyword | snack bars,business plan,Taiwan market,marketing strategy,market analysis, | zh_TW |
| dc.relation.page | 91 | |
| dc.identifier.doi | 10.6342/NTU201703647 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2017-08-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf | 1.95 MB | Adobe PDF | 檢視/開啟 |
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