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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Kevin Chen | en |
| dc.contributor.author | 陳奎文 | zh_TW |
| dc.date.accessioned | 2021-07-10T21:33:07Z | - |
| dc.date.available | 2021-07-10T21:33:07Z | - |
| dc.date.copyright | 2017-09-07 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-07-18 | |
| dc.identifier.citation | 1. Understanding the Role of the Internet in the Lives of Consumers. 2012 Digital Influence Index. http://push.fleishmanhillard.netdna-cdn.com/dii/2012-DII-White-Paper.pdf
2. Balachander Krishnamurthy, Graham Cormode (2 June 2008). 'Key differences between Web 1.0 and Web 2.0'. First Monday. 13 (6). 3. O'Reilly, Tim (2005-09-30). 'What Is Web 2.0'. O'Reilly Network. Retrieved 2017-2-20. 4. Amazon website. Retrieved from https://www.amazon.com/ 5. Netflix website. Retrieved from https://www.netflix.com/ 6. PChome website. Retrieved from www.pchome.com.tw 7. Internet Movie Database website. Retrieved from http://www.imdb.com/ 8. Rotten Tomatoes website. Retrieved from https://www.rottentomatoes.com/ 9. PTT History from Official Website. Retrieved from https://www.ptt.cc/about.history.html 10. The World Factbook on Taiwan, 2017. Central Intelligence Agency. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html 11. Ease of Doing Business in Taiwan 2017 Report. The World Bank. Retrieved from http://www.doingbusiness.org/data/exploreeconomies/taiwan-china 12. Taiwan Language Proficiency. EF EPI. 2017. Retrieved from http://www.ef.com/ca/epi/regions/asia/taiwan/ 13. Education in Taiwan. World Education News & Reviews. Retrieved from http://wenr.wes.org/2016/06/education-in-taiwan 14. Education Ministry Outlines University Merger Proposal. Taipei Times. 2015. Retrieved from http://www.taipeitimes.com/News/taiwan/archives/2015/03/28/2003614594 15. Score of Universities Face Big Enrollment Shortfalls. Taipei Times. 2016. Retrieved from http://www.taipeitimes.com/News/taiwan/archives/2016/08/09/2003652762 16. Education in Taiwan. World Education News & Reviews. 2016. Retrieved from http://wenr.wes.org/2016/06/education-in-taiwan 17. 教育統計簡訊. MOE. 2017. http://stats.moe.gov.tw/files/brief/104年大專校院境外學生概況.pdf 18. Number of Cram Schools in Taiwan Over the Last Ten Years. 短期補習班資訊管理系統. 2017. Retrieved from http://bsb.edu.tw/ 19. Number of Convenience Stores in Taiwan, 2016. Retrieved from http://www.chinapost.com.tw/taiwan/business/2016/07/04/471156/Taiwan-convenience.htm 20. Tuition Spent on Cram Schools. Taiwan National Statistics. Retrieved from http://www.stat.gov.tw/ct_view.asp?xItem=37508&ctNode=543 21. Worldwide Student Numbers Forecast to Double by 2025. Retrieved from http://www.universityworldnews.com/article.php?story=20120216105739999 22. About PTT. 2017. Retrieved from https://www.ptt.cc/ 23. Extrapolated from the first post of NCCU Econ Life Planning’s Facebook Page. Retrieved from https://www.facebook.com/nccueconlifeplanning/ 24. NCKU Course Share Launch Date. Retrieved from https://www.facebook.com/nckucourseshare/ 25. Discussion Posts on Dcard from Wei, Classinfju’s Creator. Retrieved from https://www.dcard.tw/f/fju/p/63096 26. CCU Plus’ About Us. Retrieved from https://www.facebook.com/notes/ccu-plus/ccu-plus-全新生活-由此領航/449198655284474/ 27. Post Regarding NTU Sweety Site Launch. 2017. Retrieved from https://www.facebook.com/ntusweety/ 28. About RateMyProfessors.com. Retrieved from http://www.ratemyprofessors.com/About.jsp 29. RateMyProfessor.com Average Traffic. Similarweb Digital Intelligence. Retrieved from https://www.similarweb.com/website/ratemyprofessors.com#overview 30. Degree-granting postsecondary institutions, by control and level of institution: Selected years, 1949-50 through 2012-13. NCES (2014). Retrieved from https://nces.ed.gov/programs/digest/d13/tables/dt13_317.10.asp?current=yes 31. Advertisement Choice. Viacom. Retrieved from http://srp.viacom.com/sitefaq.html 32. Towson's RateMyProfessor gets ready to test the market. Baltimore Business Journal. Retrieved from http://www.bizjournals.com/baltimore/stories/2006/04/17/story8.html 33. Estimated Worth of RateMyProfessor.com. Worthofweb.com. Retrieved from http://www.worthofweb.com/website-value/ratemyprofessors.com/ 34. NTU Statistics Report, 2015. Retrieved from http://acct2015.cc.ntu.edu.tw/final-e.html 35. CCU Student Population Report, 2015. Retrieved from http://oaa.ccu.edu.tw/oaa1/10.html 36. NTU 2016-2017 Academic Calendar. Retrieved from http://reg.aca.ntu.edu.tw/ereg2007/105CALENDAR.pdf 37. FJU Course Registration Website. Retrieved from www.secretariat.fju.edu.tw/uploadFile/uploadFile12.pdf 38. Coladarci, Theodore, and Irv Kornfield. 2007. RateMyProfessors.com versus formal in-class student evaluations of teaching. Practical Assessment 12 (6): 1-15. 39. GoDaddy Datacenters. Retrieved from http://www.datacenterknowledge.com/archives/2014/06/10/godaddys-ipo-filing-reveals-nine-data-centers-sophisticated-technology-stack/ 40. How much advertising revenue will my website make? 2014. Retrieved from https://www.goingclear.com/how-much-advertising-revenue-will-website-make/ 41. How much does AdSense Pay? 2013. Retrieved from https://webgilde.com/en/how-much-does-adsense-pay/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76571 | - |
| dc.description.abstract | With the advent of crowdsourced information, and the technology to accommodate its real-time interaction, the internet has become an indispensable resource for everyday decision making, as well as for socializing. Rating and review websites have risen to satisfy the scarcity of information back when people were still dependent on the word-of-mouth opinions of the few. As such, 老師好! (LSH) is a web platform for rating and reviewing instructors. It is a structured, and organized repository for students to discuss the learning experiences they have had with previous teachers, or to find suitable teachers for their future learning needs.
LSH has selected Taiwan as the initial market, because of the importance the culture places upon education, and because a large demand for instructor information is apparent from discussion boards. While there exists several small rating and review platforms in this market, most are poorly designed, and lack statistical aggregations among other intuitive functions. Further, all are restricted to particular college level institutions, and none have a substantial amount of visitor traffic. LSH is thus built from the ground up to supplant the competition by addressing these shortcomings, and to accommodate the rating of any type of instructor, at any institution. As a cloud based platform that will primarily derive its revenues from website advertisement, LSH can be inexpensive to maintain, but will at the same time yield a narrow contribution margin. This, however, can be overcome by its inherent platform scalability, whereby the potential of LSH becomes virtually limitless under an international scope. In addition, secondary revenue streams will be implemented to maximize profit. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-10T21:33:07Z (GMT). No. of bitstreams: 1 ntu-106-R04749028-1.pdf: 5061130 bytes, checksum: fb5cfc28ad1034ba284ce45fbf0e2757 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Executive Summary i
List of Figures ii List of Tables v Table of Contents vi 1 Background and Vision 1 1.1 Internet and Decision-Making 1 1.2 Evolution of Web Research 2 1.2.1 Before the Internet 2 1.2.2 Web 1.0: Static Information 2 1.2.3 Web 2.0: Rise of Rating and Review Sites 4 1.3 Subject Matter: Instructors 6 1.4 老師好!(Laoshi Hao): An Instructor Rating Site 7 2 Market Analysis 8 2.1 Taiwan 8 2.1.1 Market Size and Vertical Segmentation 9 2.2 World 13 2.3 Competitors and Substitutes 15 2.3.1 Substitutes 15 2.3.2 Competitors 17 2.3.3 Digital Intelligence 25 2.4 Porter’s Five Forces Analysis 30 2.5 PESTLE Analysis 31 2.6 SWOT Analysis 31 3 Platform Design 35 3.1 Front-End 36 3.1.1 Viewing 36 3.1.2 Rating and Reviewing 40 3.2 Back-End 43 3.3 Responsive Website 45 3.4 Language Support 45 4 Strategy and Implementation 47 4.1 Marketing Plan 47 4.2 Strategic Alliances 50 5 Operational Plan 50 5.1 Domain Name 51 5.2 Domain Host 51 5.3 Personnel 52 6 Expansion Plan 53 6.1 Market Segment Expansion 53 6.2 Feature Expansion 54 6.3 Geographic Expansion 54 7 Financial Planning 56 7.1 Financial Capital Plan 56 7.2 Revenue Streams 56 7.3 Financial Projections 59 7.3.1 General Assumptions 59 7.3.2 Scenario 1 – Moderate 61 7.3.3 Scenario 2 - Pessimistic 64 7.3.4 Scenario 3 – Optimistic 65 8 Risk Management and Exit Strategy 68 References 69 Appendices 74 | |
| dc.language.iso | en | |
| dc.subject | Internet platform | zh_TW |
| dc.subject | instructor evaluation | zh_TW |
| dc.title | 老師好!- 教師評價與評論交流平台商業計劃 | zh_TW |
| dc.title | Laoshi Hao! – Instructor Rating and Review Platform Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄 | |
| dc.subject.keyword | Internet platform,instructor evaluation, | zh_TW |
| dc.relation.page | 82 | |
| dc.identifier.doi | 10.6342/NTU201701412 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2017-07-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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| ntu-106-R04749028-1.pdf 未授權公開取用 | 4.94 MB | Adobe PDF |
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