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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | 林彥君 | zh_TW |
dc.date.accessioned | 2021-07-01T08:15:59Z | - |
dc.date.available | 2021-07-01T08:15:59Z | - |
dc.date.issued | 1992 | |
dc.identifier.citation | 一.圖書 (一)中文 江顯新。行銷學。再版。臺北:正中書局,民80年。 柯特勒(Philip kotler)原著;王志剛、陳正男編譯。行銷學原理(principle of Marketing)。臺北:華泰書局;民80年。 孫自強。「由行銷導向之觀念談企業行銷政策」。哈佛管理叢書編篡委員會。行銷理論與策略。臺北:哈佛企業管理顧問公司出版部,民70年。 許士軍。行銷管理。臺北:正中書局,民66年。 郭崑謨。行銷管理。增訂初版。臺北:三民書局,民79年。陳定國。企業管理。八版。臺北:三民書局,民79年。 黃俊英。「台灣企業管理哲學的演進與展望」。中華民國管理科學學會編。管理科學學會論文集。臺北:該會,民71年。黃鈞銘。行銷觀念在非營利事業之應用:以捐血協會為例。臺北:國立政治大學企業管理研究所,碩士論文,民73年6月。 黃世雄。現代圖書館系統綜論。臺北:學生書局,民74年。蔡佳蓉。「傳書香,播新知-推廣服務」。沈寶環主編。鄉鎮圖書館的理論與實務。臺北:臺灣書店,民78年。 盧荷生。圖書館行政。臺北:文史哲出版社,民75年。 (英文) American Marketing Association. Marketing Definition: Glossary of Marketing Term. Chicago: American Marketing Association, 1960. Bennet, Peter D. ed., Dictionary of Marketing Terms. Chicago: American Marketing Association, 1988. Blau, P.M., and Soctt, W. R. Formal Organization: A Comparative Approach. San Francisco: Chandler Publishing Co., 1962. Cronin, Blaise ed. The Marketing of Library and Information Services. London: Aslib, 1981. Evans, Jod R., and Berman, Barry. Marketing. 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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/75862 | - |
dc.description.abstract | 隨著社會型態之變遷,圖書館的業務不斷擴大,傳統的圖書館管理方式漸不足以應付當前所需,因此必需謀求新而有效的經營理念和管理方法。本研究嘗試將企業界行銷之概念引進應用於我國的公共圖書館,希望能突破目前圖書館經營時之瓶頸。 本研究採用文獻分析法,首先說明研究之動機、目的、研究之範圍及限制,介紹行銷概念之意義、發展及其與企業界和非營利性機構的關係,並探討美國公共圖書館應用行銷概念之原因及情形,和實際應用行銷概念遭遇之問題。 其次,分析我國公共圖書館需採用行銷概念之理由,根據國內外文獻之記載及國內公共圖書館的實際狀況,擬訂我國公共圖書館之行銷模式,依進行之程式可分為三階段,第一階段為行銷計畫之規劃,包括了圖書館環境之分析、市場區隔、目標市場的選擇、發展行銷組合及擬訂行銷執行計劃,第二階段為行銷計畫之執行,第三階段為行銷計畫之控制,並評估未來圖書館應用行銷概念之優缺點。 最後歸納研究之結果,並提出若干建議供圖書館、圖書館學會、圖書館學系及讀者參考。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-07-01T08:15:59Z (GMT). No. of bitstreams: 0 Previous issue date: 1992 | en |
dc.description.tableofcontents | 第一章 緒論………..1 第一節 研究動機…………1 第二節 文獻分析……………3 第三節 研究目的…………….12 第四節 研究範圍及限制……….13 第五節 研究方法……………..14 第六節 名詞解釋……………….16 註釋………………………………18 第二章 行銷概念之意義、發展及應用…………….22 第一節 行銷概念之意義…………………22 第二節 行銷概念之發展……………….27 第三節 行銷概念與企業界……………..30 第四節 行銷概念與非營利機構…………….37 註釋……………………….45 第三章 美國公共圖書館應用行銷概念之探討……….48 第一節 美國公共圖書館應用行銷概念的原因………….50 第二節 美國公共圖書館應用行銷概念的情況………52 第三節 美國公共圖書館應用行銷概念所遭遇之問題……..73 註釋…………….75 第四章 我國公共圖書館行銷模式之建立…………..78 第一節 我國公共圖書館需採用行銷概念之原因……..79 第二節 我國公共圖書館可採用的行銷模式……..81 第三節 我國公共圖書館應用行銷模式之優缺點…………….107 註釋……………….111 第五章 結論及建議……………..114 第一節 結論………………..114 第二節 建議…………….116 註釋……………….120 參考書目………………121 | |
dc.language.iso | zh-TW | |
dc.title | 行銷概念應用於我國公共圖書館之探討 | zh_TW |
dc.date.schoolyear | 80-2 | |
dc.description.degree | 碩士 | |
dc.relation.page | 131 | |
dc.rights.note | 未授權 | |
dc.contributor.author-dept | 文學院 | zh_TW |
dc.contributor.author-dept | 圖書館學研究所 | zh_TW |
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