以市場法評價電子商務公司價值-以寺庫為例

Abstract

本文將以市場法，尋找合適的因子評價電子商務公司，目的在於以寺庫為例找出合適的因子評價電子商務公司未上市前的價值。在本文中將使用網路用戶瀏覽數經由網絡擴散理論後的調整後的值當評價因子之一。 最終結果發現，目標公司寺庫可推算出其上市後的預估價值為6.89美元/每股，而實際上市後一日的收盤價格10美元。以20%的折價來計算公開發行價，則得到5.51美元/每股，而實際公開發行價13美元/每股。未來可用本文所建議的幾項因子對電子商務類型的公司進行評價的參考，以獲得該類型公司上市時的價值。

This article will use the market method to find suitable factors to evaluate e-commerce companies. The purpose is to use the temple library as an example to find out the appropriate factors to evaluate the value of e-commerce companies before they are listed. In this paper, one of the evaluation factors will be used after adjusting the value of the network user's browsing number via the network diffusion theory. The final result found that the regression prediction results are very close to the actual situation. For the target company's Secoo, it can be estimated that its estimated value after listing is $6.89/per share, and in fact the city's closing price on the day after the end of the $10/per share. The public offering price is calculated at a discount of 20%, which results in $5.51/per share, while the actual public offering price is $13/per share. Therefore, in the future, several types of factors proposed in this paper can be used to evaluate companies of e-commerce type to obtain the value of this type of company when it is listed.