請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74626
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 任立中(Lichung Jen) | |
dc.contributor.author | Wei-Chung Huang | en |
dc.contributor.author | 黃瑋中 | zh_TW |
dc.date.accessioned | 2021-06-17T08:46:31Z | - |
dc.date.available | 2021-02-22 | |
dc.date.copyright | 2021-02-22 | |
dc.date.issued | 2021 | |
dc.date.submitted | 2021-01-20 | |
dc.identifier.citation | Acuti, D., Grazzini, L., Mazzoli, V., Aiello, G. (2019). Stakeholder engagement in green place branding: A focus on user‐generated content. Corporate Social Responsibility and Environmental Management, 26(2), 492-501. Adams, K., Crang, M., Edensor, T., Flusty, S., Jacobs, J., Raento, P., Urry, J., Veijola, S., Wang, N. (2006). Travels in paradox: Remapping tourism. Rowman Littlefield Publishers. Agoda. (2019). 68% have visited up to 10 countries. Agoda.com Study. https://www.agoda.com/press/well-traveled-survey-2019?cid=1839115 Anholt, S. (2007). What is competitive identity? In Competitive identity (pp. 1-23). Springer. Anholt, S. (2010). Definitions of place branding–Working towards a resolution. Place Branding and Public Diplomacy(6), 1-10. Anholt, S. (2016). Places: Identity, image and reputation. Palgrave Macmillan. Ashworth, G. (1993). Marketing of places: what are we doing? Urban marketing in Europe, 643-649. Ashworth, G. J., Kavaratzis, M., Warnaby, G. (2015). The need to rethink place branding. In Rethinking Place Branding (pp. 1-11). Springer. Ashworth, G. J., Voogd, H. (1990). Selling the city: Marketing approaches in public sector urban planning. Belhaven Press. (London, UK) Baker, C. (2009). Chinese wedding dress. Bellaonline. The voice of women. Baker, M. J., Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of marketing Research, 14(4), 538-555. Baudelaire, C. (1863). The painter of modern life. Modern art modernism: A critical anthology, 23-27. Baxter, S. M., Ilicic, J., Kulczynski, A. (2018). Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments. Journal of brand management, 25(4), 384-394. Beatty, S. (1997). HP goes in for a marketing makeover. Wall Street Journal, 6. Berens, G., Van Riel, C. B., Van Bruggen, G. H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of marketing, 69(3), 35-48. Bergvall, S. (2006). Brand ecosystems: Multilevel brand interaction. In Brand culture (pp. 181-191). Routledge. Birren, F. (1988). Light, color environment: presenting a wealth of data on the biological and psychological effects of color, with detailed recommendations for practical color use, special attention to computer facilities, and a historic review of period styles. Schiffer Publishing. Block, L., Kramer, T. (2009). The effect of superstitious beliefs on performance expectations. Journal of the Academy of Marketing Science, 37(2), 161-169. Boisen, M., Terlouw, K., Groote, P., Couwenberg, O. (2018). Reframing place promotion, place marketing, and place branding-moving beyond conceptual confusion. Cities, 80, 4-11. Bottomley, P. A., Doyle, J. R. (2006). The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory, 6(1), 63-83. Braun, E. (2008). City Marketing: Towards an integrated approach. Erasmus University Rotterdam, Erasmus Research Institute of Management. Briciu, V.-A., Rezeanu, C.-I., Briciu, A. (2020). Online Place Branding: Is Geography ‘Destiny’in a ‘Space of Flows’ World? Sustainability, 12(10), 4073. Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C., Zenker, S. (2014). Place Branding: Are We Wasting Our Time? AMA Summer Marketing Educators' Conference 2014, Chalip, L., Green, B. C., Hill, B. J. J. o. s. m. (2003). Effects of sport event media on destination image and intention to visit. 17(3), 214-234. Chattopadhyay, A., Gorn, G. J., Darke, P. (2010). Differences and similarities in hue preferences between Chinese and Caucasians. Sensory marketing: Research on the sensuality of products, 219-239. Chen, T.-W., Chen, Y.-L., Chien, S.-Y. (2008). Fast image segmentation based on K-Means clustering with histograms in HSV color space. 2008 IEEE 10th Workshop on Multimedia Signal Processing, Clark, J. (2018). Urban Renewal, Community and Participation Theory, Policy and Practice. Springer. Cleave, E., Arku, G., Sadler, R., Gilliland, J. (2017). Is it sound policy or fast policy? Practitioners’ perspectives on the role of place branding in local economic development. Urban Geography, 38(8), 1133-1157. Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing Letters, 4(1), 59-69. Davidoff, J. (1991). Cognition through color. The MIT Press. Day, G. S. (1999). Market driven strategy: process for creating value: with a new information. Free. De Luca, R., Botelho, D. (2020). Olfactory priming on consumer categorization, recall, and choice. Psychology Marketing. https://doi.org/10.1002/mar.21342. De Mooij, M. (2019). Consumer behavior and culture: Consequences for global marketing and advertising. SAGE Publications Limited. de San Eugenio, J., Ginesta, X., Compte-Pujol, M., Frigola-Reig, J. (2019). Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding. Sustainability, 11(11), 3218. Deng, X., Hui, S. K., Hutchinson, J. W. J. J. o. C. P. (2010). Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships. 20(4), 476-484. Denzin, N. K. (1995). The cinematic society: The voyeur's gaze. SAGE Publications Limited. DeSarbo, W. S., Grewal, R. (2007). An alternative efficient representation of demand‐based competitive asymmetry. Strategic Management Journal, 28(7), 755-766. Dinnie, K. (2010). City branding: Theory and cases. Springer. Donner, M., Horlings, L., Fort, F., Vellema, S. (2017). Place branding, embeddedness and endogenous rural development: Four European cases. Place Branding and Public Diplomacy, 13(4), 273-292. Dunning, J. H. (1980). Toward an eclectic theory of international production: Some empirical tests. Journal of international business studies, 11(1), 9-31. Ebrahimi, P., Hajmohammadi, A., Khajeheian, D. (2020). Place Branding and Moderating Role of Social Media. Current Issues in Tourism, 23(14), 1723-1731. Eccles, G. (1995). Marketing, sustainable development and international tourism. International Journal of Contemporary Hospitality Management. Elliot, A. J., Maier, M. A. (2007). Color and psychological functioning. Current directions in psychological science, 16(5), 250-254. Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291-314. Frangenberg, T. (1994). Chorographies of Florence the use of city views and city plans in the sixteenth century. Imago Mundi, 46(1), 41-64. Frederick List, E. (1973). In Memoriam: William W. Biddle. Journal of the Community Development Society, 4(1), 5-5. Galloway, S., Dunlop, S. (2007). A critique of definitions of the cultural and creative industries in public policy. International journal of cultural policy, 13(1), 17-31. Garber Jr, L. L., Burke, R., Jones, J. (2000). The role of package appearance in consumer purchase consideration and choice. Marketing Science Institute Working Paper Series, 00-104. Gil, J. M., Gracia, A., Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3(2), 207-226. Gold, J. R., Ward, S. V. (1994). Place promotion: the use of publicity and marketing to sell towns and regions. John Wiley Son Ltd. Goldsmith, K., Griskevicius, V., Hamilton, R. (2020). Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey? Journal of the Association for Consumer Research, 5(4), 358-364. Govers, R., Go, F. (2016). Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced. Springer. Gwin, C. F., Gwin, C. R. (2003). Product attributes model: A tool for evaluating brand positioning. Journal of Marketing Theory and Practice, 11(2), 30-42. Hall, T., Hubbard, P. (1996). The entrepreneurial city: new urban politics, new urban geographies? Progress in human geography, 20(2), 153-174. Hankinson, G. (2001). Location branding: A study of the branding practices of 12 English cities. Journal of brand management, 9(2), 127-142. Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product Brand Management, 13(1), 6-14. Hankinson, G. (2010). Place branding research: A cross-disciplinary agenda and the views of practitioners. Place Branding and Public Diplomacy, 6(4), 300-315. Hankinson, G. (2015). Rethinking the place branding construct. In Rethinking Place Branding (pp. 13-31). Springer. Hawkins, J. P., Roberts, C. M. (1994). The growth of coastal tourism in the red sea: Present and future effects on coral reefs. Ambio, 23(8), 503-508. Hoegg, J., Alba, J. W. (2007). Taste perception: More than meets the tongue. Journal of Consumer Research, 33(4), 490-498. Holmes, C. B., Buchanan, J. A. (1984). Color preference as a function of the object described. Bulletin of the Psychonomic Society, 22(5), 423-425. Homburg, C., Workman Jr, J. P., Krohmer, H. (1999). Marketing's influence within the firm. Journal of marketing, 63(2), 1-17. Hong, J., Desai, K. K. (2020). Variety-seeking behavior and information processing in choosing a vacation destination. Journal of Travel Research, 59(5), 850-863. Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1-7. Ingold, T. (2002). The perception of the environment: essays on livelihood, dwelling and skill. Routledge. Ingold, T., Kurttila, T. (2000). Perceiving the environment in Finnish Lapland. Body society, 6(3-4), 183-196. Jacobsen, J. K. (2003). The tourist bubble and the Europeanisation of holiday travel. Journal of Tourism Cultural Change, 1(1), 71-87. Jansson, A. (2018). Rethinking post-tourism in the age of social media. Annals of tourism research, 69, 101-110. Jin, C., Yoon, M., Lee, J. (2019). The influence of brand color identity on brand association and loyalty. Journal of Product Brand Management. Johari, S., Jha, K. N. (2020). Impact of Work Motivation on Construction Labor Productivity. Journal of Management in Engineering, 36(5), 04020052. Kareklas, I., Muehling, D. D., King, S. (2019). The effect of color and self-view priming in persuasive communications. Journal of business Research, 98, 33-49. Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place branding, 1(1), 58-73. Kavaratzis, M., Ashworth, G. (2008). Place marketing: how did we get here and where are we going? Journal of place management and development, 1(2), 150-165. Kavaratzis, M., Hatch, M. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory, 13(1), 69-86. Kavaratzis, M., Warnaby, G., Ashworth, G. (2014). Rethinking place branding: Comprehensive brand development for cities and regions. Springer. Kearns, G., Philo, C. (1993). Selling places: the city as cultural capital, past and present. Pergamon. Keel, A., Nataraajan, R. J. P., Marketing. (2012). Celebrity endorsements and beyond: New avenues for celebrity branding. 29(9), 690-703. Keinan, A., Kivetz, R. (2010). Productivity orientation and the consumption of collectable experiences. Journal of Consumer Research, 37(6), 935-950. Keller, K. L., Brexendorf, T. O. (2019). Measuring brand equity. In Handbuch Markenführung (pp. 1409-1439). Springer. Kim, Y. J. (2020). The Influence of Color on Brand Extension: Mediation Role of Processing Style. Japanese Psychological Research, 62(4), 268-278. Koppenjan, J. F. M., Koppenjan, J., Klijn, E.-H. (2004). Managing uncertainties in networks: a network approach to problem solving and decision making. Psychology Press. Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48-64. Kotler, P., Asplund, C., Rein, I., Haider, D. (1999). Marketing places Europe: how to attract investments, industries, residents and visitors to cities, communities, regions, and nations in Europe. Financial Times. Kreitler, H., Kreitler, S. J. B. J. o. P. (1972). The model of cognitive orientation: towards a theory of human behaviour. 63(1), 9-30. Kumar, J. S. (2017). The Psychology of Colour Influences Consumers’ Buying Behaviour–A Diagnostic Study. Ushus-Journal of Business Management, 16(4), 1-13. Kumar, V., Nayak, J. (2014). The measurement conceptualization of destination personality. Tourism Management Perspectives, 12, 88-93. Labrecque, L. I., Patrick, V. M., Milne, G. R. (2013). The marketers’ prismatic palette: A review of color research and future directions. Psychology Marketing, 30(2), 187-202. Lane, R. (1991). Does orange mean cheap. Forbes, 148(14), 144-147. Lenclos, J.-P., Lenclos, D. (2004). Colors of the world: the geography of color. WW Norton Company. Lewrick, M., Link, P., Leifer, L. (2018). The design thinking playbook: Mindful digital transformation of teams, products, services, businesses and ecosystems. John Wiley Sons. Li, M., Xu, J., Zhang, X. (2016). Spatial-sensitivity analysis for urban color planning: Study of Luoyang City, China. Journal of Urban Planning and Development, 143(1), 05016014. Lightfoot, C., Gerstman, R. (1998). Brand packaging. In Brands (pp. 46-55). Springer. Liu, W., Aaker, J. (2008). The happiness of giving: The time-ask effect. Journal of Consumer Research, 35(3), 543-557. Lohse, G. L., Rosen, D. L. (2001). Signaling quality and credibility in yellow pages advertising: The influence of color and graphics on choice. Journal of advertising, 30(2), 73-83. Luscher, M., Scott, I. (1969). The Luscher Colour Test (I. Scott, Trans.). In: Simon Schuster Inc. Ma, W., Schraven, D., de Bruijne, M., De Jong, M., Lu, H. (2019). Tracing the origins of place branding research: A bibliometric study of concepts in use (1980–2018). Sustainability, 11(11), 2999. Markwick, M. (2001). Postcards from Malta: Image, consumption, context. Annals of tourism research, 28(2), 417-438. Medway, D., Swanson, K., Delpy Neirotti, L., Pasquinelli, C., Zenker, S. (2015). Place branding: are we wasting our time? Report of an AMA special session. Journal of place management and development, 8(1), 63-68. Meyers-Levy, J., Peracchio, L. A. (1995). Understanding the effects of color: How the correspondence between available and required resources affects attitudes. Journal of Consumer Research, 22(2), 121-138. Meyers-Levy, J., Zhu, R. J. (2010). Gender differences in the meanings consumers infer from music and other aesthetic stimuli. Journal of Consumer Psychology, 20(4), 495-507. Middlestadt, S. E. J. A. N. A. A. (1990). The effect of background and ambient color on product attitudes and beliefs. Moilanen, T., Rainisto, S. K. (2009). How to brand nations, cities and destinations: a planning book for place branding. Palgrave Macmillan. Money, R. B., Shimp, T. A., Sakano, T. J. J. o. a. r. (2006). Celebrity endorsements in Japan and the United States: is negative information all that harmful? , 46(1), 113-123. Monga, A., May, F., Bagchi, R. (2017). Eliciting time versus money: time scarcity underlies asymmetric wage rates. Journal of Consumer Research, 44(4), 833-852. Morgan, N., Pritchard, A., Piggott, R. (2002). New Zealand, 100% Pure. The Creation of a Powerful Niche Destination Brand. Journal of brand management, 9(4), 335-354. Muniz, A. M., O'guinn, T. C. J. J. o. c. r. (2001). Brand community. 27(4), 412-432. Musch, J., Klauer, K. C. (2002). Psychological Experimenting on the World Wide Web: Investigating Content Effects in Syllogistic Reasoning. Online social sciences, 1, 181-212. Myers, A., Hansen, C. H. (2011). Experimental Psychology. Cengage Learning. Ng, S. I., Lee, J. A., Soutar, G. N. (2007). Tourists’ intention to visit a country: The impact of cultural distance. Tourism Management Perspectives, 28(6), 1497-1506. Noble, C. H., Mokwa, M. P. (1999). Implementing marketing strategies: Developing and testing a managerial theory. Journal of marketing, 63(4), 57-73. Pearce, P. L. (1977). Mental Souvenirs: A Study of Tourists and Their City Maps. Australian Journal of Psychology, 29(3), 203-210. Pedeliento, G., Kavaratzis, M. (2019). Bridging the Gap between Culture, Identity and Image: A Structurationist Conceptualization of Place Brands and Place Branding. Journal of Product Brand Management. Porter, M. E. (1990). The competitive advantage of nations. Harvard business review, 68(2), 73-93. Radosavljević, U., Kuletin Ćulafić, I. (2019). Use of Cultural Heritage for Place Branding in Educational Projects: The Case of Smederevo and Golubac Fortresses on the Danube. Sustainability, 11(19), 5234. Rebelo, C., Mehmood, A., Marsden, T. (2020). Co-Created Visual Narratives and Inclusive Place Branding: A Socially Responsible Approach to Residents’ Participation and Engagement. Sustainability Science, 15(2), 423-435. Rhodes, R. A. (1997). Understanding governance: Policy networks, governance, reflexivity and accountability. Open University. Ritchie, J., Ritchie, J. (1998). The Branding of Tourism Destinations. Annual Congress of the International Association of Scientific Experts in Tourism, Marrakech, Morocco, Schivelbusch, W. (1977). Geschichte der Eisenbahnreise: Zur Industrialisierung von Raum und Zeit im 19. Jahrhundert. Hanser. Scott, C. R., Corman, S. R., Cheney, G. (1998). Development of a Structurational Model of identification in the Organization. Communication Theory, 8(3), 298-336. Shen, H.-Y. (1993). 文化建設與社會倫理的重建. Silva, E., Stefanou, S. E., Lansink, A. O. (2020). Dynamic Efficiency and Productivity Measurement. Oxford University Press, USA. Simonson, A., Schmitt, B. H. (1997). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Simon and Schuster. Snyder, M., Kendzierski, D. (1982). Choosing Social Situations: Investigating the Origins of Correspondence Between Attitudes and Behavior. Journal of Personality, 50(3), 280-295. Solomon, R. L. (1949). An Extension of Control Group Design. Psychological bulletin, 46(2), 137. Tantanatewin, W., Inkarojrit, V. (2016). Effects of color and lighting on retail impression and identity. Journal of Environmental Psychology, 46, 197-205. Therkelsen, A., Halkier, H., Jensen, O. B. (2010). Branding Aalborg: Building Community or Selling Place? In Towards Effective Place Brand Management (pp. 136-155). Edward Elgar Publishing. (Cheltenham, UK) Thurnell-Read, T. (2017). ‘What’s on Your Bucket List?’: Tourism, Identity and Imperative Experiential Discourse. Annals of tourism research, 67, 58-66. UNTERM. (2014). Community Development. https://web.archive.org/web/20140714225617/http://unterm.un.org/DGAACS/unterm.nsf/8fa942046ff7601c85256983007ca4d8/526c2eaba978f007852569fd00036819?OpenDocument Vuignier, R. (2017). Place branding place marketing 1976–2016: A multidisciplinary literature review. International Review on Public and Nonprofit Marketing, 14(4), 447-473. Walker, R., Lewis, R. D. (2001). Beyond the crabgrass frontier: industry and the spread of North American cities, 1850–1950. Journal of Historical Geography, 27(1), 3-19. Ward, S. (1998). Place Marketing: A Historical Comparison of Britain and North America. The entrepreneurial city: Geographies of politics, regime and representation, 31-53. Wight, P. A. (1993). Sustainable ecotourism: Balancing economic, environmental and social goals within an ethical framework. Journal of Tourism Studies, 4(2), 54-66. Wilms, L., Oberfeld, D. (2018). Color and emotion: effects of hue, saturation, and brightness. Psychological research, 82(5), 896-914. Wright, L. T., Cova, B., Pace, S. J. E. j. o. m. (2006). Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”. Yi, Y. (1990). The Effects of Contextual Priming in Print Advertisements. Journal of Consumer Research, 17(2), 215-222. Yi, Y. (1993). Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge. Journal of advertising, 22(1), 1-10. Zhu, R., Meyers-Levy, J. J. J. o. M. R. (2005). Distinguishing between the meanings of music: When background music affects product perceptions. 42(3), 333-345. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74626 | - |
dc.description.abstract | 近年來,旅遊技術和服務的發展帶動旅遊產業,而地方品牌研究領域亦隨之快速地成長。但是,目前地方品牌相關研究主要仍集中在地方特色的推廣與形象塑造。本研究主要目的是回顧與分析現有的地方行銷研究,並解決目前地方品牌領域所缺乏的地方-產品組合研究,再帶入地方特色的萃取與產品應用,如色彩。本研究探討地方色彩與產品的應用如何透過促發(priming)效果影響消費者的購買決策。此外,本研究也探討地方色彩與消費者購買決策之間的的調節變數,如生產力取向(productivity orientation)。本研究首先將回顧與分析現有的地方品牌和色彩行銷的文獻提出相關概念的研究命題,探討其對於市場上的意義,並進一步提出相關研究問題。本研究將透過四個研究來檢驗本研究建立的假設。 | zh_TW |
dc.description.abstract | Place branding has become a fast-growing area of research in recent years due to the proliferation of technology and services facilitating travel. However, place-branding research has primarily focused on place promotion and image orchestration. The main purpose of this paper is to review current place marketing research domain and address the lack of place–product combination research and introduce a novel approach to extract and commercialize distinctive place elements such as colors. We examine the extent to which place atmospheric colors influence consumer decisions through priming. In addition, we look into the moderating role of a consumer characteristic, productivity orientation (PO), on atmospheric color to consumer decisions. We aim to first conduct a meta-analysis place branding and marketing studies on proposing research directions for the domain. We then will conduct 4 studies in examining our established hypotheses. Finally, drawing from a dynamic view of place branding, we aim to provide a unique approach for scholars and practitioners to grasp the concepts of place marketing. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T08:46:31Z (GMT). No. of bitstreams: 1 U0001-1701202111391900.pdf: 2574566 bytes, checksum: 430fb155603af7fd32f59f8816782cde (MD5) Previous issue date: 2021 | en |
dc.description.tableofcontents | 口試委員會審定書 2 Contents 3 中文摘要 5 Abstract 6 1. Introduction 7 2. Theoretical Background 10 2.1. Place Marketing and Place Association 10 2.1.1. People 18 2.1.2. Culture 20 2.1.3. Geography 22 2.1.4. Industry 24 2.1.5. Scenery 26 2.2. Place and Color Marketing 27 2.3. Place–Product Associations 33 2.4. Productivity Orientation and Consumption Choices 36 3. Research Design and Empirical Results 39 3.1. Study 1: Target Area of Study, Determinants of Atmospheric Colors and Consumer 39 3.1.1. Experimental Design 39 3.1.2. Developing an Atmospheric Color Database 41 3.1.3. Atmospheric Color Applications 43 3.2. Study 2: Controlled Study of Atmospheric Color Priming 47 3.3. Study 3: A Walk in the Park Field Study 49 3.4. Study 4: Productivity Orientation 54 4. General Discussion and Theoretical Contributions 58 5. Marketing Implications 62 6. Conclusions and Further Research 64 References 67 | |
dc.language.iso | en | |
dc.title | 地方色彩行銷 地方色彩對地方品牌聯想和消費者選擇之影響探討 | zh_TW |
dc.title | Color Place Marketing The Influence of Place Colors on Place Brand Association and Consumer Choices | en |
dc.type | Thesis | |
dc.date.schoolyear | 109-1 | |
dc.description.degree | 博士 | |
dc.contributor.oralexamcommittee | 黃恆獎(Heng-Chiang Huang),陳厚銘(Ho-Min Chen),謝明慧(Ming-Huei Hsieh),林俊昇(Chris Lin),陳瑀屏(Yu-Ping Chen) | |
dc.subject.keyword | 地方品牌,色彩行銷,促發效應,消費者決策,生產力取向, | zh_TW |
dc.subject.keyword | Place Branding,Priming,Color Marketing,Consumer Mindset,Productivity Orientation, | en |
dc.relation.page | 83 | |
dc.identifier.doi | 10.6342/NTU202100074 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2021-01-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
U0001-1701202111391900.pdf 目前未授權公開取用 | 2.51 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。